Deck 15: The Future of Digital Data

Question 1

The data literacy gap is a real and growing problem within every industry.

Answer 1

True

Question 2

What is the most important missing element of the current state of influence analysis tools?

A)Influencer scoring
B)Influencer identification
C)Influencer engagement
D)Influencer impact
E)Influencer relationship management

Answer 2

E

Question 3

The future of digital analytics will lean less on social listening platforms,since they are a commodity technology in the current era.

Answer 3

False

Question 4

If your organization isn't already using digital data for evidence-based decision making,what is the first step in getting started to use digital data to its fullest potential?

A)Develop company goals
B)Identify or hire resources
C)Train and educate staff
D)Build and share dashboards and reports
E)Build a program schedule for reporting

Question 5

The future of digital data and analytics will be dictated by the current trends and attitudes towards privacy and data security.

Question 6

What advancement is projected to be the next big thing in content analytics?

A)Content influencers
B)Content velocity
C)Content indices
D)Content engagement
E)Content syndication

Question 7

Search analytics are more important than ever.

Question 8

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?

A)10%
B)20%
C)40%
D)50%
E)80%

Question 9

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?

A)Identifying reporting requirements
B)Hiring the right resources
C)Determining KPIs and metrics
D)Jumping to analytics tools and solutions