Question 1

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?

Accepted Answer

A) Identifying reporting requirements 
B) Hiring the right resources 
C) Determining KPIs and metrics 
D) Jumping to analytics tools and solutions 
A) Identifying reporting requirements 
B) Hiring the right resources 
C) Determining KPIs and metrics 
D) Jumping to analytics tools and solutions D

Question 2

Search analytics are more important than ever.

Accepted Answer

A) True 
 B)False  True

Question 3

The future of digital data and analytics will be dictated by the current trends and attitudes towards privacy and data security.

Accepted Answer

A) True 
 B)False  True

Question 4

What advancement is projected to be the next big thing in content analytics?

Accepted Answer

A) Content influencers 
B) Content velocity 
C) Content indices 
D) Content engagement 
E) Content syndication 
A) Content influencers 
B) Content velocity 
C) Content indices 
D) Content engagement 
E) Content syndication

Question 5

The data literacy gap is a real and growing problem within every industry.

Accepted Answer

A) True 
 B)False

Question 6

What is the most important missing element of the current state of influence analysis tools?

Accepted Answer

A) Influencer scoring 
B) Influencer identification 
C) Influencer engagement 
D) Influencer impact 
E) Influencer relationship management 
A) Influencer scoring 
B) Influencer identification 
C) Influencer engagement 
D) Influencer impact 
E) Influencer relationship management

Question 7

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?

Accepted Answer

A) 10% 
B) 20% 
C) 40% 
D) 50% 
E) 80% 
A) 10% 
B) 20% 
C) 40% 
D) 50% 
E) 80%

Question 8

If your organization isn't already using digital data for evidence-based decision making,what is the first step in getting started to use digital data to its fullest potential?

Accepted Answer

A) Develop company goals 
B) Identify or hire resources 
C) Train and educate staff 
D) Build and share dashboards and reports 
E) Build a program schedule for reporting 
A) Develop company goals 
B) Identify or hire resources 
C) Train and educate staff 
D) Build and share dashboards and reports 
E) Build a program schedule for reporting

Question 9

The future of digital analytics will lean less on social listening platforms,since they are a commodity technology in the current era.

Accepted Answer

A) True 
 B)False

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?

Search analytics are more important than ever.

The future of digital data and analytics will be dictated by the current trends and attitudes towards privacy and data security.

What advancement is projected to be the next big thing in content analytics?

The data literacy gap is a real and growing problem within every industry.

What is the most important missing element of the current state of influence analysis tools?

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?

If your organization isn't already using digital data for evidence-based decision making,what is the first step in getting started to use digital data to its fullest potential?

The future of digital analytics will lean less on social listening platforms,since they are a commodity technology in the current era.

Understanding the Synergetic Digital Ecosystem

Understanding Digital Analytics Concepts

Choosing Your Analytics Tools

Digital Analysis: Brand

Tools: Audience Analysis

Digital Analysis Ecosystem

Measuring Digital Marketing Effectiveness

Understanding Digital Influence

Informing Marketing Programs

Improving Customer Service:

Anticipating a Crisis

Launching a New Product

Formulating Your Research Plan

Building Reports That Will Actually Be Useful

Filters

Exam 15: The Future of Digital Data

What is one of the most common mistakes that companies make when trying to build digital analytics programs within their organizations?

Search analytics are more important than ever.

The future of digital data and analytics will be dictated by the current trends and attitudes towards privacy and data security.

What advancement is projected to be the next big thing in content analytics?

The data literacy gap is a real and growing problem within every industry.

What is the most important missing element of the current state of influence analysis tools?

According to a recent Experian survey of marketing organizations,what percentage of organizations rely on 'gut feelings' or 'educated guesses' to make business decisions based on digital data?

If your organization isn't already using digital data for evidence-based decision making,what is the first step in getting started to use digital data to its fullest potential?

The future of digital analytics will lean less on social listening platforms,since they are a commodity technology in the current era.

Understanding the Synergetic Digital Ecosystem

Understanding Digital Analytics Concepts

Choosing Your Analytics Tools

Digital Analysis: Brand

Tools: Audience Analysis

Digital Analysis Ecosystem

Measuring Digital Marketing Effectiveness

Understanding Digital Influence

Informing Marketing Programs

Improving Customer Service:

Anticipating a Crisis

Launching a New Product

Formulating Your Research Plan

Building Reports That Will Actually Be Useful

Filters