Deck 20: Social Media

Question 1

Social media managers should have

A) strong writing skills.
B) an ability to determine complex audience needs in an online environment.
C) digital technology capabilities.
D) a and b.
E) a, b, and c.

Answer 1

E

Question 2

As you prepare to look for a job, remember that potential employers may be able to access your previous postings on

A) Instagram.
B) Facebook.
C) Twitter.
D) None of these answers are correct.
E) a, b, and c.

Answer 2

E

Question 3

A company's social media manager determines the most effective uses of social media to reach customers.

Answer 3

True

Question 4

To provide clear, accessible social media guidelines that ensure professionalism and consistency, companies should have a ______________________.

Question 5

____________ is a social media tool that allows organizations to maintain their feeds by posting updates within specific limits on the number of characters allowed.

Question 6

Social media management involves

A) writing content.
B) posting content.
C) monitoring responses.
D) a, and b.
E) a, b, and c.

Question 7

Which of the following statements is least accurate?

A) All social media sites are used for the same purposes.
B) External audience members can be important contributors to social media sites.
C) Social media may be used to share updated information with customers.
D) Job postings can be found on some social media sites.
E) Many organizations use social media to highlight a particular product or service.

Question 8

A career site like LinkedIn is useful only for posting your credentials; it does not allow you to network.

Question 9

Companies should avoid responding to unfavorable reviews on customer review sites.

Question 10

When shaping a message on workplace social media,

A) write for the broadest possible audience.
B) narrow it to a targeted audience.
C) direct it to the most technical audience.
D) write it without any particular audience in mind.
E) focus on how clever you can be.

Question 11

A company has no legal right to pursue action against an employee who reveals proprietary information on a personal social networking site.

Question 12

Stealth marketing occurs when bloggers accept cash or free merchandise in return for a favorable review of a product or service.

Question 13

"Stealth marketing" occurs when

A) a company places subliminal advertising in a web site.
B) people provide objective reviews of a product on a social media site with a negative tone.
C) people provide positive reviews of a product without divulging that they were given the product for free for a flattering portrayal.
D) people provide negative objective negative reviews of a product on a social media site.
E) a company uses powerfully persuasive language to convince customers to buy a product.

Question 14

When posting to a social network that might be viewed by potential employers,

A) include as much personal information as possible.
B) write in a breezy and informal style.
C) use discretion.
D) exaggerate and embellish your qualifications.
E) All of these answers are correct.