Question 1

"Stealth marketing" occurs when

Accepted Answer

A)  a company places subliminal advertising in a web site. 
B)  people provide objective reviews of a product on a social media site with a negative tone. 
C)  people provide positive reviews of a product without divulging that they were given the product for free for a flattering portrayal. 
D)  people provide negative objective negative reviews of a product on a social media site. 
E)  a company uses powerfully persuasive language to convince customers to buy a product. 
A)  a company places subliminal advertising in a web site. 
B)  people provide objective reviews of a product on a social media site with a negative tone. 
C)  people provide positive reviews of a product without divulging that they were given the product for free for a flattering portrayal. 
D)  people provide negative objective negative reviews of a product on a social media site. 
E)  a company uses powerfully persuasive language to convince customers to buy a product. C

Question 2

When shaping a message on workplace social media,

Accepted Answer

A)  write for the broadest possible audience. 
B)  narrow it to a targeted audience. 
C)  direct it to the most technical audience. 
D)  write it without any particular audience in mind. 
E)  focus on how clever you can be. 
A)  write for the broadest possible audience. 
B)  narrow it to a targeted audience. 
C)  direct it to the most technical audience. 
D)  write it without any particular audience in mind. 
E)  focus on how clever you can be. B

Question 3

A career site like LinkedIn is useful only for posting your credentials; it does not allow you to network.

Accepted Answer

A) True 
 B)False  False

Question 4

A company has no legal right to pursue action against an employee who reveals proprietary information on a personal social networking site.

Accepted Answer

A) True 
 B)False

Question 5

Companies should avoid responding to unfavorable reviews on customer review sites.

Accepted Answer

A) True 
 B)False

Question 6

Social media managers should have

Accepted Answer

A)  strong writing skills. 
B)  an ability to determine complex audience needs in an online environment. 
C)  digital technology capabilities. 
D)  a and b. 
E)  a, b, and c. 
A)  strong writing skills. 
B)  an ability to determine complex audience needs in an online environment. 
C)  digital technology capabilities. 
D)  a and b. 
E)  a, b, and c.

Question 7

____________ is a social media tool that allows organizations to maintain their feeds by posting updates within specific limits on the number of characters allowed.

Accepted Answer

The answer of ____________ is a social media tool that...

Question 8

Stealth marketing occurs when bloggers accept cash or free merchandise in return for a favorable review of a product or service.

Accepted Answer

A) True 
 B)False

Question 9

Social media management involves

Accepted Answer

A)  writing content. 
B)  posting content. 
C)  monitoring responses. 
D)  a, and b. 
E)  a, b, and c. 
A)  writing content. 
B)  posting content. 
C)  monitoring responses. 
D)  a, and b. 
E)  a, b, and c.

Question 10

To provide clear, accessible social media guidelines that ensure professionalism and consistency, companies should have a ______________________.

Accepted Answer

The answer of To provide clear, accessible social media guidelines...

Question 11

When posting to a social network that might be viewed by potential employers,

Accepted Answer

A)  include as much personal information as possible. 
B)  write in a breezy and informal style. 
C)  use discretion. 
D)  exaggerate and embellish your qualifications. 
E)  All of these answers are correct. 
A)  include as much personal information as possible. 
B)  write in a breezy and informal style. 
C)  use discretion. 
D)  exaggerate and embellish your qualifications. 
E)  All of these answers are correct.

Question 12

As you prepare to look for a job, remember that potential employers may be able to access your previous postings on

Accepted Answer

A)  Instagram. 
B)  Facebook. 
C)  Twitter. 
D)  None of these answers are correct. 
E)  a, b, and c. 
A)  Instagram. 
B)  Facebook. 
C)  Twitter. 
D)  None of these answers are correct. 
E)  a, b, and c.

Question 13

Which of the following statements is least accurate?

Accepted Answer

A)  All social media sites are used for the same purposes. 
B)  External audience members can be important contributors to social media sites. 
C)  Social media may be used to share updated information with customers. 
D)  Job postings can be found on some social media sites. 
E)  Many organizations use social media to highlight a particular product or service. 
A)  All social media sites are used for the same purposes. 
B)  External audience members can be important contributors to social media sites. 
C)  Social media may be used to share updated information with customers. 
D)  Job postings can be found on some social media sites. 
E)  Many organizations use social media to highlight a particular product or service.

Question 14

A company's social media manager determines the most effective uses of social media to reach customers.

Accepted Answer

A) True 
 B)False

"Stealth marketing" occurs when

When shaping a message on workplace social media,

A career site like LinkedIn is useful only for posting your credentials; it does not allow you to network.

A company has no legal right to pursue action against an employee who reveals proprietary information on a personal social networking site.

Companies should avoid responding to unfavorable reviews on customer review sites.

Social media managers should have

____________ is a social media tool that allows organizations to maintain their feeds by posting updates within specific limits on the number of characters allowed.

Stealth marketing occurs when bloggers accept cash or free merchandise in return for a favorable review of a product or service.

Social media management involves

To provide clear, accessible social media guidelines that ensure professionalism and consistency, companies should have a ______________________.

When posting to a social network that might be viewed by potential employers,

As you prepare to look for a job, remember that potential employers may be able to access your previous postings on

Which of the following statements is least accurate?

A company's social media manager determines the most effective uses of social media to reach customers.

Technical Communication: Global, Collaborative, and Digital

The Research Process in Technical Communication

Providing Audiences With Usable Information

Recognizing Ethical Issues in Technical Communication

Structuring Information for Your Readers

Writing With a Readable Style

Using Audience-Centered Visuals

Designing User-Friendly Documents

Résumés and Other Employment Materials

Memos and Letters

Definitions

Descriptions

Instructions and Procedures

Summaries

Informal Reports

Formal Reports

Proposals

Email

Blogs, Wikis, and Web Pages

Oral Presentations and Video Conferencing

Filters

Exam 20: Social Media

"Stealth marketing" occurs when

When shaping a message on workplace social media,

A career site like LinkedIn is useful only for posting your credentials; it does not allow you to network.

A company has no legal right to pursue action against an employee who reveals proprietary information on a personal social networking site.

Companies should avoid responding to unfavorable reviews on customer review sites.

Social media managers should have

____________ is a social media tool that allows organizations to maintain their feeds by posting updates within specific limits on the number of characters allowed.

Stealth marketing occurs when bloggers accept cash or free merchandise in return for a favorable review of a product or service.

Social media management involves

To provide clear, accessible social media guidelines that ensure professionalism and consistency, companies should have a ______________________.

When posting to a social network that might be viewed by potential employers,

As you prepare to look for a job, remember that potential employers may be able to access your previous postings on

Which of the following statements is least accurate?

A company's social media manager determines the most effective uses of social media to reach customers.

Technical Communication: Global, Collaborative, and Digital

The Research Process in Technical Communication

Providing Audiences With Usable Information

Recognizing Ethical Issues in Technical Communication

Structuring Information for Your Readers

Writing With a Readable Style

Using Audience-Centered Visuals

Designing User-Friendly Documents

Résumés and Other Employment Materials

Memos and Letters

Definitions

Descriptions

Instructions and Procedures

Summaries

Informal Reports

Formal Reports

Proposals

Email

Blogs, Wikis, and Web Pages

Oral Presentations and Video Conferencing

Filters