Deck 7: Short Workplace Messages and Digital Media

Question 1

Matthew has to compose an important e-mail message to a client. What advice should Matthew follow?

A)He should send only content he would want published.
B)He should write a subject line that will grab his reader's attention, even if it's not related to the message.
C)He should use emoticons, such as happy faces, to express feelings in his e-mail message.
D)He should pay one of his colleagues to write the message for him.

Answer 1

A

Question 2

Li-Mei must read and reply to several e-mail messages. What is the best tip she can follow to make sure that she handles her e-mail professionally?

A)If she can't reply to a message within 24 hours, Li-Mei should just delete the message.
B)Li-Mei should change the subject line if the subject changes.
C)Li-Mei should read and reply to each e-mail message in her inbox before moving on to the next message.
D)Li-Mei should print every e-mail message she receives to make sure she has proper documentation.

Answer 2

B

Question 3

When is writing memos necessary for important internal messages?

A)when messages are too long for e-mail
B)when messages demand informality
C)when messages inform employees in the workplace
D)when messages must be sent to external audiences

Answer 3

A

Question 4

Which of the following is the best advice for writing e-mail messages?

A)You should use first names only in opening greetings.
B)Because your name will appear in your e-mail address, you don't have to type it at the bottom of your message.
C)You should always include a complimentary closing such as Sincerely.
D)You should make your e-mail messages easier to read and comprehend by using bulleted and numbered lists and headings.

Question 5

Jada has discovered a production problem that will cause this month's shipments to be a few days late. Her Brazilian customers will need to know about this problem right away. What should Jada do?

A)Jada should write a letter.
B)Jada should send a memo.
C)Jada should send an e-mail message.
D)Jada should arrange for a face-to-face visit.

Question 6

What is the best advice for organizing e-mail messages?

A)Place the action information in the first paragraph so that it's not overlooked.
B)Begin by stating the reason for writing.
C)Omit a salutation; this is used only in business letters.
D)Omit a greeting as it is too formal.

Question 7

Which of the following subject lines is most effective?

A)Help!
B)Free Quote for our clients
C)Attend Our Sales Meeting on January 30
D)Meeting in March

Question 8

Which of the following headings is NOT a standard guide word used in e-mail messages and memos?

A)TO:
B)FROM:
C)RESPONSE:
D)DATE:

Question 9

Which of the following is an e-mail etiquette rule?

A)Obtain approval before forwarding any e-mail message.
B)Omit a friendly greeting and closing.
C)Use all capitals for very important messages.
D)Use humour to soften the tone.

Question 10

A colleague has suggested that you down-edit your e-mail message when replying to be more efficient. What should you do?

A)You should insert your responses to parts of the incoming message, and include only those parts of the incoming message to which you are responding.
B)You should place your reply at the bottom, after the original message.
C)You should delete the original message altogether before adding your reply.
D)You should write your reply using all lowercase letters.

Question 11

In which of the following situations is it most appropriate to send an e-mail message?

A)Caitlin must deliver a negative performance review to one of her employees.
B)Drew must send salary information to the company's accountant.
C)Kaylee wants to know if her supervisor is available for a meeting next week.
D)Blake must put one of his employees on probation for a workplace violation.

Question 12

Cheyenne is starting a new administrative position and knows that she'll be writing a lot of e-mail messages. What is the best advice you can give her?

A)Send only content you would want published.
B)Because e-mail is informal, you don't have to write messages using complete sentences.
C)Use "Reply All" every time you respond to an e-mail message to ensure that everyone sees your reply.
D)Once an e-mail message is deleted, it's gone forever.

Question 13

As Connor begins his business career, he will probably find himself writing more of which type of message?

A)letters
B)memos
C)e-mail messages
D)text messages

Question 14

Which of the following is a similarity between e-mail messages and memos?

A)Both usually carry sensitive information.
B)Both are used only for internal messages.
C)Both often close with action, summary, or final thought.
D)Both avoid using bullet points to organize a message.

Question 15

What is the most important part of an e-mail message?

A)its conclusion
B)its opening greeting
C)its subject line
D)its body

Question 16

Which of the following statements best describes e-mail use in the workplace?

A)Most business messages today are being sent using social media platforms
B)Typical businesspeople spend at least two hours per day writing and replying to e-mail messages.
C)In the next few years, e-mail will become completely obsolete.
D)Paper memos and letters have been completely replaced by e-mail in the workplace.

Question 17

Which of the following is the most effective closing for an e-mail message?

A)Please do not hesitate to call if you have any questions.
B)Please let me know at your earliest convenience.
C)Please send your time sheet to me by August 31 so that we can process your paycheque.
D)Please let me know if I can be of further assistance.

Question 18

Max will be using e-mail on the job and wants to learn how to write effective subject lines. What is the best advice you can give him?

A)If your e-mail discusses more than one topic, leave the subject line blank.
B)You should use all lowercase letters when typing the subject line.
C)You should use one-word subject lines to make your messages more concise.
D)You should change the subject line if the topic changes after repeated replies.

Question 19

Monique wants to be an effective e-mail communicator. What should she do?

A)Monique should omit her contact information in a signature block at the bottom of her message.
B)Monique should use humour because it can "break the ice" or tension with someone new.
C)Monique should double-check before hitting the "Send" button.
D)Monica should resist condensing sentences to avoid misunderstanding.

Question 20

What is the most effective strategy for controlling your e-mail inbox?

A)Read and respond to every e-mail message within two minutes.
B)Open your e-mail inbox just one day a week.
C)Check your e-mail at set times.
D)Get rid of e-mail altogether and communicate with text messages only.

Question 21

In which of the following ways do organizations use podcasts?

A)Major news organizations and media outlets podcast radio and TV shows.
B)Professors prohibit podcast use to allow students to access lectures, interviews, etc.
C)Businesses avoid using podcasts to provide training to employees.
D)Organizations charge clients a fee for podcasts.

Question 22

Which of the following is NOT a common business use of blogs?

A)to allow remote team members to share information and to access and edit their documents online
B)to provide up-to-date company information to the press and the public
C)to invite opinions and feedback from customers and industry experts
D)to recruit potential employees

Question 23

Rania, a sales rep, has just learned that she will be allowed to text with her colleagues and clients during work hours. What is the best advice you can give her to ensure that she is using this tool professionally?

A)Because texting is completely secure, Rania should use text messaging to send confidential or sensitive information instead of sending this information via e-mail.
B)Rania shouldn't worry about using proper grammar or spelling; the whole point of sending text messages is to be fast.
C)Rania shouldn't text while driving a car on her sales calls.
D)Rania should feel confident using jargon, slang, and abbreviations.

Question 24

Which of the following is the best way for businesses to use podcasting?

A)as a visual aid during a live presentation
B)for messages that do not require a live presenter
C)to reach a small audience
D)in a wiki environment

Question 25

What of the following statements best describes the liability and legal issues related to text messaging?

A)Because text messaging is so informal, messages sent or received cannot create legal liability for a company.
B)Companies cannot be held responsible if an employee gets into an accident while texting and driving on the job.
C)Some organizations have developed e-policies, offer formal training, and use technology tools to monitor messages.
D)Spam is a concern only with e-mail, not with instant messaging.

Question 26

Bishara is developing a new software application for her company. Her boss has asked her to keep customers regularly updated about her progress. Which of the following is the best way to inform customers?

A)a wiki
B)a podcast
C)a blog
D)e-mail

Question 27

Which of the following statements best describes the impact of digital communication on businesses and consumers?

A)Twitter, podcasts, and wikis are part of the new user-centred virtual environment called Web 2.0.
B)Consumers today remain passive and must rely on what is posted online for them.
C)The Internet has gatekeepers who filter all online content, as is done with traditional print and visual media.
D)Because everything posted online is fact checked, no dangers exist for companies.

Question 28

Which of the following statements best describes instant messaging (IM) and text messaging use?

A)Because instant messaging and text messaging are used by so many teenagers, using these tools on the job will make you look immature and unprofessional.
B)Text messaging allows real-time communication with colleagues anywhere in the world.
C)Instant messaging and text messaging must be done from a desktop computer.
D)Text messaging enables you to use the Internet to communicate in real time in a private chat room with one or more individuals.

Question 29

Justin would like to use text messaging on the job to communicate one-on-one with his customers. What should Justin do first?

A)Justin should contact his customers to let them know he will begin using text messaging to communicate with them.
B)Justin should ask his supervisor for permission to use text messaging.
C)Justin should download software that will allow him to send and receive text messages on his smartphone.
D)Justin should attach a professional photo to his text message account so that his customers will be able to see what he looks like.

Question 30

Which of the following is a disadvantage of text messaging?

A)Using text messaging on the job lowers overall employee productivity.
B)Employees using free instant messaging might reveal privileged company records.
C)Texting is a relatively high-cost substitute for telephone voice calls.
D)Text messaging is considered an indiscreet way of communicating.

Question 31

Which of the following is a benefit of text messaging?

A)Text messaging delivers messages between private mobile phone users quietly and discreetly.
B)Text messaging creates downtime like the telephone.
C)Text messaging is an ineffective method to provide immediate alerts within organizations.
D)Text messaging can cause a wild goose chase-hunting someone out of the office.

Question 32

Which of the following statements best describes an advantage of blogs?

A)Blogs are always written by just one person.
B)Marketing firms are using blogs to get opinions and creative input from customers.
C)Unlike wikis, which allow visitors to leave public comments, blogs do not allow public comments.
D)Blogs are ineffective at addressing rumours and combating misinformation.

Question 33

Which of the following is a significant advantage of wikis?

A)They are completely private.
B)They capitalize on crowdsourcing and eliminate version confusion.
C)They make workflow somewhat less confusing.
D)They ensure that only one person at a time can work on a document.

Question 34

Which of the following is the biggest advantage of business blogs?

A)They have the potential to reach a far-flung, vast audience.
B)They are exempt from possible legal litigation.
C)They are easy to maintain.
D)They are as inexpensive to maintain as voice messages.

Question 35

What statement best describes a best practice of instant messaging and texting use on the job?

A)Maintain one contact list for both professional and personal contacts to simplify things.
B)To use instant messaging and texting most efficiently on the job, make yourself available at all times during working hours.
C)Use ample jargon, slang, and abbreviations to make your instant messages and text messages as short as possible.
D)Because instant messages and text messages can be saved, don't say anything that could damage your reputation or that of your organization.

Question 36

Lorie will be communicating with her new colleagues using text messages and wants to make sure that she is following proper etiquette. What is the best advice you can give her?

A)Text while having a face-to-face conversation with a colleague to show how well you are able to multitask.
B)Identify yourself by name when texting a new colleague who doesn't have your number.
C)Be concerned if you don't get an immediate reply after texting a colleague.
D)Although it would be rude for you to make a call in a restaurant or during a meeting, it's acceptable to text.

Question 37

Wyandotte Industries would like to provide live tech support to its customers. What is the best communication channel for doing this?

A)e-mail
B)blog
C)podcast
D)instant messaging

Question 38

Which of the following is NOT a reason that organizations use wikis?

A)to share information between headquarters and a satellite office
B)to collect and disseminate information to large audiences, creating a database for knowledge management
C)to facilitate feedback from employees before and after meetings and to serve as repositories for meeting minutes
D)to store internal organizational data on a public internet network

Question 39

Which of the following statements best describes podcast use in the digital age?

A)Podcasts are the most popular and widely used segment of Web 2.0.
B)Audio and video files can be played only on Apple's iPod.
C)Webcasting for audio and vcasting for video content are more accurate terms to use in place of podcast and podcasting.
D)All podcasts are prerecorded and then streamed over the Web.

Question 40

Which of the following is a benefit of instant messaging?

A)Instant messaging allows real-time communication with colleagues anywhere in the world without Wi-Fi or a cell phone signal.
B)Instant messaging is more effective than using a telephone.
C)Instant messaging ensures people are more productive on the job.
D)Instant messaging and texting are low-cost substitutes for voice calls.

Question 41

Which of the following is a potential downside of businesses using social network sites?

A)Social networking sites don't reach a large enough population.
B)They could receive negative attention from huge Internet audiences.
C)Businesses would have to check the sites daily.
D)Businesses are charged fees for using social network sites.

Question 42

E-mail is appropriate for short, informal messages that request information and respond to inquiries.

Question 43

Which of the following uses of electronic media could NOT get you in trouble or fired?

A)storing embarrassing or potentially illegal personal information on your office computer
B)tweeting about how much you dislike your job
C)forwarding sexually explicit jokes to your coworkers
D)minimizing the use of personal e-mail, and IM at work even if the company allows it.

Question 44

Virginia has just been hired by a marketing firm that uses social and other electronic media. What advice should Virginia follow to protect herself?

A)She should not worry about anything because what she does personally online cannot affect her professionally.
B)She should learn her company's rules about the use of electronic media.
C)She should avoid using social media altogether.
D)She should send a Facebook friend invite to her boss.

Question 45

Tyler is starting a new business blog and wants to be able to compete with established blog sites. He has asked for your advice. What should you tell him?

A)Choose one topic and stick with it to give your blog stability.
B)Post long messages infrequently rather than posting short messages frequently.
C)Never provide links to other blogs because your visitors might like those blogs more than yours.
D)Use a commercial hosting site such as WordPress, Tumblr, or Blogger.

Question 46

Kelly has been told that her blog posts can benefit from using the journalistic pattern. What does this mean?

A)Begin with specifics and background information that lead up to the big news.
B)Make sure that every blog posting contains information pulled from the front pages of major newspapers.
C)Emphasize the big news up front, supported with specifics and background information.
D)Make every blog posting controversial in some way to generate discussion.

Question 47

Desktop computers remain hugely popular for reading e-mail.

Question 48

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

A)Alonzo should scrutinize the blogosphere for buzz and for positive or negative postings about his organization and its products.
B)Alonzo should use only one hard-sell tactic to get the word out about his company's products.
C)Alonzo should realize that blogs are useful for getting feedback only from customers, not industry experts.
D)Alonzo should reserve blogs only for marketing efforts.

Question 49

Ashley has just been hired for her first full-time position and has been told that she can use social media on the job. What should she do to appear professional and to ensure that she keeps her job?

A)Ashley should immediately send a friend request to her boss to show that she's a team player.
B)Ashley should accept friend requests only from colleagues whom she likes and with whom she gets along.
C)Ashley should share only information, images, and media online that she would be comfortable sharing openly in the office.
D)Ashley should tag all her friends immediately.

Question 50

Which of the following is the most effective way for organizations to use social media?

A)to create external networking sites accessible only by employees
B)to connect with customers and exchange ideas
C)to ensure dispersed employees and their skills are productive in their regions
D)to make their products overnight sensations and go viral

Question 51

Which of the following will most likely prompt a reader to open your blog post?

A)an interesting opening paragraph
B)a catchy title or headline
C)a call to action
D)exciting, colourful visuals

Question 52

Messages in today's digital age are shorter and more frequent than in the past.

Question 53

E-mail is an effective communication channel for critical work situations such as human resources annual reviews, discipline, and promotions.

Question 54

Which of the following statements best describes how blogs are used to provide up-to-date information to the press and the public?

A)Blogs that provide information to the press and the public are written only by top managers.
B)Many companies now use blogs for connecting with their customers and to generate buzz that they hope will go viral on the Internet.
C)Blogs can replace other communication channels in a PR crisis or an emergency.
D)Blogs are usually used internally and are seldom used to provide company information to the press and the public.

Question 55

Grace wants to start a blog for her small business. What should she do first?

A)She should start writing blog entries about topics that showcase her expertise and insights.
B)She should post lots of photos to give her blog visual interest.
C)She should identify her audience.
D)She should choose the right keywords so that search engines will find her blog.

Question 56

Including a subject line in an e-mail message is optional because these messages are usually short.

Question 57

Important is an example of an effective, attention-getting subject line.

Question 58

In most businesses today, e-mail has been overtaken by texting and social media.

Question 59

Once you delete an e-mail message, it's gone forever and cannot be retrieved.

Question 60

Which of the following statements best illustrates the growth in social networking sites?

A)Social networking sites such as Facebook and Twitter are used solely for entertainment and leisure.
B)Companies use social networks to connect with external audiences, but not for internal audiences.
C)Forty percent of the Fortune 500 companies are on Facebook, although this figure is expected to grow.
D)Over eighty percent of millennials regularly use social networks.

Question 61

Please let me know if I may be of further assistance is an example of an effective, professional closing for an e-mail message or memo.

Question 62

Podcasting is one of the most popular Web 2.0 tools.

Question 63

Instant messages and text messages can become evidence in court cases and lawsuits.

Question 64

The number of users aged 65 and older has more than tripled in five years.

Question 65

Paper-based interoffice memos are no longer used in today's workplace.

Question 66

The biggest advantage of business blogs is that they have the potential to reach a vast audience.

Question 67

Even privacy settings on social networking sites do not guarantee complete protection.

Question 68

Instant messaging (IM) and texting should not be used in the workplace.

Question 69

When writing blog entries, use passive verbs, use formal language, and avoid contractions.

Question 70

Because the recipient's name appears in the header of an e-mail message, you don't have to include a greeting at the beginning of your message.

Question 71

Businesses use social networking sites such as Facebook and Twitter to connect with customers and employees, share company news, and exchange ideas.

Question 72

Type your name at the bottom of an e-mail message only when you are writing to someone you don't know.

Question 73

Instant messages can be exchanged only on computers.

Question 74

The major attraction of instant messaging (IM) in the workplace is that it allows real-time communication with colleagues anywhere in the world.

Question 75

Instant messaging is more interactive and immediate than e-mail.

Question 76

Because blogs are informal, bloggers do not have to worry about being grammatically correct.

Question 77

A professional blog should provide fresh content regularly.

Question 78

Readers tend to look for deadlines and action information in the body of an e-mail message or memo.

Question 79

Wikis can facilitate feedback before and after meetings, and in some cases, may replace meetings, yet still keep a project on track.

Question 80

Podcasts can be played only on iPods.