Deck 11: Marketing: Building Profitable Customer Connections

Question 1

Your target market is the group of people who are most likely to buy your product.

Answer 1

True

Question 2

A marketing plan is a formal document that defines marketing objectives and the specific strategies for achieving those objectives.

Answer 2

True

Question 3

The commerce ministry of Setina Islands, a tax haven country, has been advertising the country's business opportunities and tourist-friendly culture in various international magazines. The advertisements illustrate idea marketing.

Answer 3

False

Question 4

Recycle, don't drink and drive, buckle your seatbelt, support our political party, donate blood, and don't smoke are all examples of popular causes that use event marketing.

Question 5

The social/cultural element of the marketing environment covers a vast array of factors, including lifestyle, customs, language, attitudes, interests, and population shifts.

Question 6

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Question 7

The marketing concept holds that delivering unmatched value to customers is the only effective way to achieve long-term profitability.

Question 8

During the production era of marketing, the top business priority was to deliver unmatched value to customers.

Question 9

Developing specific programs to help customers validate their purchase choices is one way marketers attempt to increase cognitive dissonance.

Question 10

Consumer marketers direct their efforts to customers who are buying products to use either directly or indirectly to produce other products.

Question 11

Escribo Marketing holds annual blood donation camps and conducts other similar charitable events in educational institutions. Escribo Marketing is using people marketing.

Question 12

Primary data is the new data that marketers compile for a specific research project.

Question 13

The marketing concept has gathered momentum across the economy, leading to the marketing era, unfolding over the last decade, which zeros in on long-term customer relationships.

Question 14

Demographic segmentation refers to dividing the market based on where consumers live.

Question 15

The price of a product must be relative to the benefits of that product.

Question 16

Form utility satisfies wants by converting inputs into a finished form.

Question 17

People marketing involves drawing people to a particular place.

Question 18

A major disadvantage of primary data is that it gets frequently outdated.

Question 19

Cognitive dissonance is the payoff for delivering value and generating satisfaction.

Question 20

In the context of the marketing mix, the distribution strategy includes all of the ways that marketers communicate about their products.

Question 21

Aiden Brent, an international tennis player, owns a multinational chain of sports shops named Brent Deuce. The company is popular and gets the attention of sports enthusiasts because of its brand name and ownership. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 22

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?

A) Form utility
B) Time utility
C) Possession utility
D) Ownership utility

Question 23

Jared Elmer is the presidential candidate of National Ernest Party, a political party. The party's election campaigns have been focusing on projecting Jared's educational qualifications, political background, ancestral glory, etc. Which of the following marketing strategies do the election campaigns illustrate?

A) Place marketing
B) Idea marketing
C) Green marketing
D) People marketing

Question 24

Spalkyn, a footwear company, allows its customers to shop online on its website or mobile app or at its physical stores. At the company's physical stores, customers are given the option to pick up their products or have them delivered. In the context of marketing, which of following utilities does Spalkyn most likely provide?

A) Form utility
B) Time utility
C) Task utility
D) Ownership utility

Question 25

Which of the following utilities satisfies wants by smoothly transferring proprietorship of goods and services from seller to buyer?

A) Time utility
B) Place utility
C) Form utility
D) Ownership utility

Question 26

Primary data tends to be lower in cost than secondary data.

Question 27

_____ is the ability of goods and services to satisfy consumer wants.

A) Value
B) Utility
C) Cognitive dissonance
D) Consumer behavior

Question 28

Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain public's attention. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 29

Jackson runs a chain of small retail stores called Wandmin that sells bottled water, fresh juices, desserts, and some snacks. All outlets of Wandmin are either in the middle of or at the end of walking trails in Jackson's hilly hometown, where several tourists go hiking. In the context of marketing, which of following utilities does Wandmin most likely provide?

A) Form utility
B) Time utility
C) Place utility
D) Ownership utility

Question 30

Which of the following utilities satisfies wants by providing goods and services at a convenient location for customers?

A) Place utility
B) Ownership utility
C) Time utility
D) Form utility

Question 31

Green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.

Question 32

Survey research is the marketing research that does not require the researcher to interact with the research subject.

Question 33

In the context of marketing research, secondary data is existing data that marketers gather or purchase for a research project.

Question 34

Ella runs a handicrafts shop named Pentcrafto, where she sells home décor products made from recycled paper. In the context of marketing, which of following utilities does Pentcrafto's products most likely provide?

A) Form utility
B) Time utility
C) Place utility
D) Ownership utility

Question 35

Tyler Connor, a famous politician who supports the ruling party of the island country of Blavanka, endorses a publishing house named Cenzefor that he owns. Many Blavankan writers want to get their books published by Cenzefor because of Connor's connection with the brand. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 36

Which of the following utilities satisfies wants by providing goods and services at a convenient period for customers?

A) Ownership utility
B) Time utility
C) Form utility
D) Place utility

Question 37

In the context of marketing strategies and tactics, sports, politics, and art dominate the category of _____.

A) idea marketing
B) people marketing
C) event marketing
D) place marketing

Question 38

Paris Hilton declaring, "I am a marketing genius" is an example of _____.

A) people marketing
B) place marketing
C) event marketing
D) idea marketing

Question 39

During the 2016 presidential campaign, President Trump marketed himself as the way to "Make America Great Again." This is an example of _____.

A) event marketing
B) idea marketing
C) place marketing
D) people marketing

Question 40

Through the use of technology, marketers can lower costs and deliver greater value to their customers.

Question 41

A whole range of public and private organizations market beliefs that are meant to change how people think or act. This is referred to as _____.

A) people marketing
B) place marketing
C) event marketing
D) idea marketing

Question 42

Norldenp Open is a tennis championship that is conducted every. By the end of spring, various companies that sponsor the championship start mentioning the championship in their product labels and in their advertisements. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 43

Limpuntof Heritage Festival is an annual cultural event held in the country of Pompottis. A number of domestic companies extend their sponsorships for this event as part of their corporate social responsibility activities to preserve the heritage of the country. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Relationship marketing

Question 44

Habetts, a company that sells cell phone accessories, introduced a new range of cell phone covers in various patterns that read the following: "I don't drink and drive because I love my family." Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 45

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Relationship marketing

Question 46

The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 47

Aubree Blake is a politician who leads campaigns for organic foods in the rural counties of her country. Several farmers, in different areas, have started organic farming because of the popularity of Blake's campaigns; even uneducated people trust the advantages of the campaign because of Blake's involvement in it. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 48

Cadilengy, a nonprofit organization, is conducting a food fair in the month of October. The proceeds of this fair will go to charity. The restaurants and food product companies participating in the fair start distributing pamphlets about the fair in their outlets two months before the event. As a result, the fair gained popularity among the public. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 49

Bryce Diego, the president of the developing country of Glompacia, travels to various developed countries to meet the heads of multinational business corporations. He presents before them the factors that make Glompacia, which is also a tax haven, one of the easiest countries to do business in. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 50

Gearjazz, a company that manufactures and sells musical instruments, aims to increase its popularity among music artists and enthusiasts by sponsoring the audio system for the music and arts festival being held in the town of Flavempia. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 51

Which of the following marketing strategies can be best employed for attracting tourists?

A) Place marketing
B) Idea marketing
C) Green marketing
D) People marketing

Question 52

Idea marketing is often combined with _____ to market ideas that are meant to change how people think or act.

A) people marketing
B) place marketing
C) event marketing
D) relationship marketing

Question 53

In the context of marketing strategies and tactics, _____ includes marketing-or sponsoring-athletic, cultural, or charitable functions.

A) place marketing
B) idea marketing
C) event marketing
D) people marketing

Question 54

Brody Dominic is a famous movie actor and the brand ambassador for his clothing company, Dominikent. Consumers tend to like the collection at Dominikent mainly because Dominic is a style icon himself. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 55

Devoinser is a home products company that sells plastic household supplies. In their print and television advertisements, they emphasize this line: "We use only recycled plastic to make our products. Recycle, reuse, and reinvent!" Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 56

The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 57

The water authority of the metropolitan city of Bongkasea put up a sign near all public water taps that read the following: "Turn me off after use because I may not be free of cost in 2050." Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 58

All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 59

Hartown Medicare, a private hospital, advertises at bus stops for blood donation using the slogan: "Donate blood, save lives, stay healthy! You can donate blood at Hartown's 24/7." Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 60

The state government of the state of Bompahiam rewards writers who write freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 61

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Customer relationship management
C) Consumer market segmentation
D) Mass customization

Question 62

The _____ is a business philosophy that makes customer satisfaction-now and in the future-the central focus of the entire organization.

A) marketing concept
B) production concept
C) social marketing concept
D) hard sell concept

Question 63

Parchova is a multinational company that manufactures and sells stationery products. Customers who buy five or more products at a time from its retail outlets are given a notepad and a pen for free. In the context of customer relationship management, Parchova most likely establishes _____ with its customers.

A) limited relationships
B) partial partnerships
C) full partnerships
D) distinct relationships

Question 64

In the context of the evolution of marketing, marketers of the _____ believe that satisfied customers can develop into advocates for businesses by becoming powerful generators of positive "word-of-mouth."

A) selling era
B) relationship era
C) marketing era
D) production era

Question 65

Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Customer relationship management
C) Consumer market segmentation
D) Mass customization

Question 66

As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Question 67

Partypolist, a store that sells party supplies, sends discount coupons to its regular customers before Christmas and Halloween every year. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question 68

Arnoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Arnoury's management also ensures rectification and improvement of its services based on clients' feedback. Which of the following marketing strategies does this scenario best illustrate?

A) People marketing
B) Customer relationship management
C) Consumer market segmentation
D) Mass customization

Question 69

Which of the following was a major contributing factor in the conception of the marketing concept?

A) The Great Depression during the 1930s that made consumers reluctant to spend
B) Unavailability of the overwhelming number of choices of products sold by marketers
C) Marketers' attempt to provide goods and services that met customer needs
D) Long-term customer relationships that gained momentum post World War II

Question 70

Marketers who cannot forge a close personal bond with every customer but actively gather data and pursue a connection with customers who initiate contact have a _____ with the customers.

A) partial partnership
B) limited relationship
C) full partnership
D) valued relationship

Question 71

Baylaine is a company that sells affordable, low-end cell phones. Baylaine's customers can register product or service complaints with the company through emails; the company's customer support team replies to customer queries and complaints within five hours of the receipt of an email. In the context of customer relationship management, Baylaine most likely establishes _____ with its customers.

A) limited relationships
B) partial partnerships
C) full partnerships
D) distinct relationships

Question 72

Plotint Bank, a private bank, waives service charges on its insurance products for its existing customers who have term deposits with the bank. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question 73

_____ is the ongoing process of acquiring, maintaining, and growing profitable customer associations by delivering unmatched value.

A) Customer relationship management
B) Cognitive dissonance
C) Customer-based segmentation
D) Customer centricity

Question 74

In the year 1938, Popoud, a chocolate manufacturing company, was finding it difficult to trade its products because people were reluctant to spend money on nonessential goods. However, the company continued to manufacture chocolates in large quantities. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question 75

In the context of the evolution of marketing, which of the following statements is true of businesses in the relationship era?

A) They retain their current customers as it is cost-effective.
B) They exceed the supply of products over their demands.
C) They prioritize the production of large quantities of goods.
D) They focus on providing standardized goods.

Question 76

Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question 77

During the selling era of marketing, supply in many categories exceeded demand. This led to the:

A) focus on developing long-term customer relationships.
B) conception of the marketing concept.
C) focus on delivering unmatched value to customers.
D) emergence of the hard sell.

Question 78

Which of the following statements is true of customer relationship management (CRM)?

A) CRM can be done without collecting, managing, and applying data.
B) CRM removes the possibility of having a limited relationship with one's customers.
C) CRM works best when marketers combine marketing communication with one-on-one personalization.
D) CRM increases seller-customer relationship by decreasing the value of the seller's product against that of its competitors'.

Question 79

In the year 1906, Kendreed, a company that sold kitchen utensils, had only one model of each of its products. The company did not feel the need to differentiate its wares because it did not analyze its business from a customer's point of view. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?

A) The selling era
B) The production era
C) The relationship era
D) The marketing era

Question 80

Walt owns an auto repair shop in Northern Rottasa. He goes an extra mile to please his customers by providing comfortable and attractive waiting rooms, friendly service, and long-term warranty on all repair work. Which of the following philosophies has Walt employed to make his customers highly satisfied?

A) The socially responsible marketing concept
B) The production concept
C) The hard sell concept
D) The marketing concept