Exam 11: Marketing: Building Profitable Customer Connections

Andrew has spent a lot of time gathering information about his top two clients and has decided to make them participate in his latest product development project. Andrew is trying to establish a _____ with his clients.

In the context of marketing a product, which of the following statements is true of underpromising?

People marketing involves drawing people to a particular place.

The state government of the state of Bompahiam rewards writers who write freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?

Which of the following is an example of survey research?

When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Which of the following statements is true of customer loyalty?

All the airlines that fly to the island country of Klerwada distribute tourist information pamphlets in their flights. These pamphlets are prepared by the tourism ministry of Klerwada to attract people to explore tourist destinations. Which of the following marketing strategies does this scenario best illustrate?

In the context of primary research tools, which of the following is an advantage of survey research?

In the context of marketing strategies, differentiate between consumer markets and business markets.

Walt owns an auto repair shop in Northern Rottasa. He goes an extra mile to please his customers by providing comfortable and attractive waiting rooms, friendly service, and long-term warranty on all repair work. Which of the following philosophies has Walt employed to make his customers highly satisfied?

Which of the following is the biggest downside of observation research?

Green marketing has created an abundance of promotional opportunities, as marketers reach out to consumers via new tools, such as interactive advertising, virtual reality displays, text messaging, and video kiosks.

Hermanett is an annual lifestyle magazine that only covers adventure sports. The magazine targets single men and women who love adventure and lists every year's top spots for adventure sports. Therefore, Hermanett's subscribers are from a niche category of adventure enthusiasts. In the context of consumer market segmentation, which of the following types of market segmentation does Hermanett most likely follow?

Your target market is the group of people who are most likely to buy your product.

_____ is the description of how people act when they are buying, using, and discarding goods and services for their own personal consumption.

Horizon Inc., an automobile designer and developer, conducted a survey to understand customer requirements. With the help of the survey data, the company has manufactured cars that suit the needs of its customers. Its newly designed cars are integrated with an advanced technology that lets customers choose the color of the interiors. The company has also designed touchscreens to control the navigation and temperature in the cars. Which of the following concepts has Horizon Inc. employed?

Dividing potential customers into groups of similar people is known as _____.

Which of the following statements is true of product-use-based market segmentation?

Debbilie, a chain of retail cosmetic stores, offers loyalty cards to its regular customers. The cardholders can earn points and get discounts for the purchases they make at any of the company's stores. In the context of the evolution of marketing, which of the following eras does this scenario most likely refer to?