Deck 4: Ethical and Social Responsibility for Sustainable Marketing

Question 1

Culture refers to

A) the set of values, ideas, and attitudes that are learned and shared among members of a group.
B) the music, art, theater, etc., that reflects the values of an entire nation.
C) the learned behaviors of a specific racial, ethnic, or religious group based on commonly shared ethical principles and protected by laws.
D) the combination of beliefs and behaviors accepted as correct regardless of a person's age, sex, race, or religion.
E) the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization.

Answer 1

A

Question 2

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physicians' actions were

A) ethical but illegal.
B) ethical and legal.
C) unethical and illegal.
D) unethical but legal.
E) altruistic but naïve.

Answer 2

A

Question 3

If a representative of a hotel group offered an existing customer a free night in a hotel property, and when the customer checked into the hotel, the concierge asks the guest to attend a presentation about the hotel group's time share opportunities, this business practice would probably fall into which of the following categories?

A) ethical but illegal
B) ethical and legal
C) unethical and illegal
D) unethical but legal
E) In today's media age, this practice has become universal; any bias is implied and need not be directly stated under the caveat emptor doctrine.

Answer 3

D

Question 4

According to public opinion surveys, ________ are considered to be among the least ethical occupations in the United States.

A) insurance company professionals
B) legal professionals
C) advertising practitioners
D) members of U.S. Congress
E) the news media

Question 5

An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is

A) both legal and ethical.
B) caveat emptor.
C) illegal but ethical.
D) both illegal and unethical.
E) sanctioned by the Business Software Alliance since only one copy was transferred.

Question 6

There has been a public outcry about the ethical practices of businesspeople. Public opinion polls show that 16 percent of U.S. adults rate the ethical standards of business executives as "high" or "very high." If most business are thought to be acting within all relevant laws, this suggests that the businesspeople are perceived to be acting

A) ethically but illegally.
B) ethically and legally.
C) unethically and illegally.
D) unethically but legally.
E) in a socially responsible manner.

Question 7

Ethics refers to the

A) religious tenets of a country or ethnic region that shape its culture.
B) social norms of a nation, community, or family.
C) values and standards of society that are enforceable in the courts.
D) moral principles and values that govern the actions and decisions of an individual or group.
E) universal laws of man that go beyond an individual or a group's beliefs of nations or religions.

Question 8

China is the world's largest tobacco-producing country and has 300 million smokers. Approximately 1 million Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 3 million by 2050. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting

A) ethically but illegally.
B) ethically and legally.
C) unethically and illegally.
D) unethically but legally.
E) in ways that cannot be determined by the information provided.

Question 9

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

A) social norms.
B) cultural values.
C) ethics.
D) societal philosophy.
E) religion.

Question 10

Laws refer to

A) a specific set of behaviors a given society considers to be ethical.
B) society's values and standards that are enforceable in the courts.
C) the agreed upon codes of behavior for a given nation, community, religious group, or family.
D) written documentation of a prescribed set of attitudes, beliefs, and values.
E) a code of ethics that defines what may be done in specific business circumstances.

Question 11

A poll by a public opinion research firm found that 67 percent of North Americans are willing to boycott products on ethical grounds. This survey did not ask if the person who was acting on ethical grounds would first see if the boycott was based on facts. Which of the following statements describes a conclusion that should be drawn from this information?

A) If you are an ethical person, you should act according to your instincts.
B) Realistically speaking, in order to stay in business, all businesses must occasionally behave unethically.
C) All businesses will act unethically unless forced by consumers to act morally.
D) There is nothing consumers can do to stop unethical business activities.
E) Boycotting a product without knowing the facts can be viewed as unethical.

Question 12

Public opinion surveys show that 16 percent of U.S. adults rate the ethical standards of business executives as

A) very poor.
B) average or above average.
C) similar to other professions.
D) typical of businesspeople around the world.
E) very high or high.

Question 13

Which of the following statements most accurately distinguishes between laws and ethics?

A) Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society.
B) Ethics deal with religious and moral beliefs while laws deal with social, economic, and environmental behaviors.
C) Ethics deal with internal (personal) issues while laws deal with external (social) issues.
D) There is no significant difference between laws and ethics; these terms can be used interchangeably.
E) Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.

Question 14

Society's values and standards that are enforceable in the courts are referred to as

A) situational ethics.
B) cultural norms.
C) industry practices.
D) laws.
E) the Consumer Bill of Rights.

Question 15

The Family Talk About Drinking guide developed by Anheuser-Busch to help parents and other adults talk with children about underage drinking is an example of

A) consumerism.
B) preemptive marketing.
C) ethical behavior in marketing.
D) the social marketing concept.
E) cause marketing.

Question 16

Anheuser-Busch's commitment to preserving the natural environment by using renewable electricity, water stewardship, and circular packaging is an example of

A) utilitarianism.
B) social responsibility.
C) moral idealism.
D) profit responsibility.
E) cause marketing.

Question 17

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

A) organizational structures
B) legislation
C) federal regulatory agencies
D) a nation's moral philosophy
E) business culture and industry practices

Question 18

All of the following are reasons for the state of perceived ethical business conduct except which?

A) a growing tendency for business decisions to be judged publicly by groups with different values and interests
B) the increased pressure on businesspeople to make decisions in a society with diverse value systems
C) an increase in the public's expectations of ethical business behavior
D) ethical business conduct may have declined
E) businesses behaving more ethically during periods of economic recovery

Question 19

In marketing, the set of values, ideas, and attitudes that are learned and shared among members of a group is referred to as

A) ideals.
B) morals.
C) ethics.
D) culture.
E) diversity.

Question 20

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

A) stockholder responsibility
B) profit responsibility
C) utilitarianism
D) cause marketing
E) social responsibility

Question 21

In most countries, copyrights, trademarks, and patents are viewed as intellectual property, and unauthorized use, reproduction, or distribution of intellectual property is illegal. In a few countries, however, copying enjoys a long tradition, does not carry a stigma, and is legal. For example, copying a masterpiece may be historically considered an art form in its own right. The difference between these two groups of countries shows that ________ affect(s) the view of ethical behavior held in each country.

A) business culture
B) industry practices
C) corporate culture
D) corporate expectations
E) societal culture and norms

Question 22

The Latin phrase caveat emptor is a legal concept that means

A) "Cash on delivery."
B) "Let the buyer beware."
C) "Let's make a deal."
D) "Be informed."
E) "Get there first."

Question 23

The unauthorized use of intellectual property can severely affect the owners of that property. This practice also

A) levels the playing ground for developing nations by eliminating years of research time.
B) accelerates innovation in that industry as new and improved offerings enter the marketplace.
C) has a negative impact on the economy through the loss of jobs, royalties, wages, and tax revenue.
D) has a positive impact on an entire nation's cultural value system.
E) ensures that the prices to consumers are minimized as a result of increased competition.

Question 24

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

A) utilitarianism
B) self-regulation
C) economic espionage
D) consumerism
E) caveat emptor

Question 25

Investors should understand that when purchasing stock, the principle of ________ is in effect. It is in the best interests of investors to do research on the company, so they will make a wise purchase.

A) modus operandi
B) e pluribus unum
C) de facto marketing
D) c'est la vie​
E) caveat emptor

Question 26

The Consumer Bill of Rights

A) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the right to be paid.
B) codified the ethics of exchange between manufacturers, distributors, and suppliers, including the rights to safe working conditions, fair pay, and collaborative decision making.
C) codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.
D) guaranteed consumers the right to be compensated through replacement, repair, or reimbursement for products that fail to perform as promised by the manufacturer.
E) guaranteed consumers the rights that are enumerated in the First Amendment to the U.S. Constitution.

Question 27

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and serves as a socializing force that dictates what is morally right and just. This means that moral standards

A) are relative to particular societies.
B) must be universal in order for cross-cultural marketing to be effective.
C) are fluid and very easy to change.
D) are cyclical so it is important to change with the times.
E) are concrete; something is either right or wrong.

Question 28

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its ________ may lead to trademark infringements.

A) religious precepts
B) antecedent states
C) moral idealism
D) societal culture and norms
E) utilitarianism

Question 29

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

A) President John F. Kennedy; 1962
B) President Ronald Reagan; 1983
C) President Bill Clinton; 1996
D) President George W. Bush; 2003
E) President Barack Obama; 2009

Question 30

Ethical exchanges between sellers and buyers should result in

A) the seller making a profit at the expense of the buyer.
B) the buyer getting the product for the best price at the expense of the seller.
C) both parties to the exchange being better off after a transaction.
D) the seller offering buyers its products and services at cost, especially during a period of recession.
E) the buyer forming a strategic alliance with the seller.

Question 31

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

A) ad nauseum.
B) mea culpa.
C) quid pro quo.
D) c'est la vie​.
E) caveat emptor.

Question 32

Caveat emptor refers to

A) the legal concept of "let the buyer beware," which was pervasive in American business culture before the 1960s.
B) the marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C) the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D) the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the early 1900s.
E) the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after World War II when products failed to meet their marketing claims.

Question 33

Copyrights, trademarks, and patents are ________, so unauthorized use is illegal.

A) public goods
B) intellectual property
C) rights granted to individuals or organizations by the WTO for a period of five years
D) limited to books, music, and software
E) subject to ISO 14000 requirements

Question 34

In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

A) societal norms.
B) societal mores.
C) business cultures.
D) fair trade practices.
E) corporate values.

Question 35

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

A) Lanham Act
B) Fair Practices Act
C) Caveat Emptor Decree
D) Consumer Bill of Rights
E) Customer Consent Decree

Question 36

In the private purchase of a used or "pre-owned" car, ________ places the burden on the buyer to make sure the car is worth the purchase price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer typically will not receive a warranty or return option from the seller.

A) modus operandi
B) caveat emptor
C) de facto marketing
D) c'est la vie
E) anguis in herba

Question 37

The Internet supports an easy exchange of ideas and information between individuals and even across countries. One important issue online is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. With opt-in, customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be. Europeans and Americans differ in their expectations about privacy. What ethical factor is illustrated here?

A) industry practices
B) social legislation
C) societal culture and norms
D) changes in international law
E) organizational culture and expectations

Question 38

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

A) competitive behavior among sellers.
B) purchase behavior among buyers.
C) price, service, and product responsibility to the ultimate consumer.
D) accountability of buyers and sellers to federal and state regulators.
E) perception of ethical behavior as viewed by employers of business firms, not nonprofit organizations.

Question 39

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group, and also serves as a socializing force that

A) reflects the will of the largest or most powerful minority.
B) is determined by the largest generational group at a given point in time.
C) becomes the basis of all legislation-federal, state, and local-in societies around the world.
D) expresses the diverse backgrounds of a nation's subcultures.
E) dictates what is morally right and just.

Question 40

Which of the following is a socializing force that dictates what is morally right and just?

A) federal regulatory agencies such as the FTC
B) federal, state, and local legislation
C) the U.S. Supreme Court
D) culture
E) organizational core values

Question 41

Companies need to be vigilant in product quality testing not simply from an ethical perspective but from a financial one as well. Personal claims and property damage from consumer product safety incidents cost companies more than ________ annually.

A) $100 million
B) $2.2 trillion
C) $300 billion
D) $500 billion
E) $700 billion

Question 42

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is one of the primary principles?

A) right to privacy
B) right to be compensated for product defects
C) right to be treated with respect
D) right to be treated without prejudice
E) right to choose

Question 43

Economic espionage refers to

A) the destruction of a competitor's products or services through physical damage of property or damage to their reputation.
B) persuading someone to act in one's favor, typically illegally or dishonestly, by a gift of money or other inducement.
C) an illicit payment made to someone who has facilitated a transaction or appointment.
D) the collection of trade secrets or other intellectual property from foreign countries or governments.
E) the clandestine collection of trade secrets or proprietary information about a company's competitors.

Question 44

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

A) right to choose
B) right to be informed
C) right to safety
D) right to be heard
E) right to satisfaction

Question 45

Economic espionage is most likely to occur in which type of industries?

A) fashion
B) entertainment
C) high-technology
D) consumer packaged goods
E) beverage

Question 46

________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

A) Slotting allowances
B) Kickbacks
C) Economic espionage
D) Tying arrangements
E) Industrial bribes

Question 47

Business culture affects ethical behavior in competition. Two kinds of unethical behavior are most common:

A) economic espionage and corruption.
B) price fixing and copyright infringement.
C) bribery and extortion.
D) price fixing and economic espionage.
E) economic espionage and antitrust infractions.

Question 48

A national pet health care provider recently made a competitive move when it acquired new information. A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added a similar offering, and got it to the market before its rival. The marketing manager relied on ________ to keep abreast of competitors' activities.

A) legitimate environmental scanning
B) economic espionage
C) kickbacks
D) corporate piracy
E) primary market research

Question 49

An employee of Coca-Cola attempted to share its marketing plan with an employee of PepsiCo for a modest price. What should the PepsiCo employee do?

A) Buy the marketing plan if assured there would be no legal or ethical repercussions.
B) Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
C) Immediately contact Coca-Cola to advise it of the plot to sell the marketing plan.
D) Immediately report the offer to the Better Business Bureau.
E) Advise the Coca-Cola employee that it would be ethical to accept the plan if it was offered for free.

Question 50

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a major principle that was included?

A) right to have legal representation in a court of law
B) right to exchange or return products and services within a reasonable period of time
C) right to receive fair prices for both products and services
D) right to be heard
E) right to be compensated for product defects

Question 51

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. ________ routinely monitors the safety of 15,000 consumer products.

A) Chamber of Commerce
B) Better Business Bureau
C) Consumer Product Safety Commission
D) Department of Commerce
E) Consumer Protection Agency

Question 52

In terms of the Consumer Bill of Rights, the right to be heard means that

A) the U.S. Department of Commerce has the right to hear consumer complaints.
B) the American Marketing Association has the right to discipline marketers based on customer complaints.
C) consumers should have access to public-policy makers regarding complaints about products and services.
D) companies should have access to company representatives regarding complaints about fraudulent consumer practices.
E) consumers should have access to company representatives regarding new product ideas.

Question 53

Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to

A) choose.
B) be informed.
C) be treated courteously.
D) safety.
E) happiness.

Question 54

Economic espionage includes such activities as

A) two firms hiring the same musician to write their company jingle.
B) hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a noncompete clause.
C) offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible.
D) searching through a competitor's trash.
E) marrying someone who works for a competitor in an executive position.

Question 55

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

A) choose.
B) be informed.
C) be treated courteously.
D) safety.
E) be heard.

Question 56

A rival of a branded food product manufacturer was known to have asked a supplier of the food product manufacturer for certain ingredients, using secret codes known only to the manufacturer and the supplier. The rival discovered an email password and was able to access the manufacturer's codes on the supplier's network. This is an example of

A) corporate intelligence.
B) economic espionage.
C) clandestine trade secrets.
D) industrial sleuthing.
E) competitive surveillance.

Question 57

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

A) economic espionage.
B) industrial espionage.
C) marketplace espionage.
D) industrial surveillance.
E) patent infringement.

Question 58

All of the following are examples of economic espionage except which?

A) electronic hacking
B) trespassing
C) bribery
D) searching a competitor's trash
E) noncompete clause employment contract violations

Question 59

When shopping on the Internet, most consumers assume their personal information is confidential. If a web retailer proposed sharing its customer information with its partners without telling users, this is related most directly to consumers' right to

A) be heard.
B) be treated courteously.
C) safety.
D) quality.
E) be informed.

Question 60

Recently, Chillafish recalled some of its Chillafish brand of children's balance bikes. The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying, posing a laceration hazard to consumers. Chillafish was responding to consumers' right to

A) choose.
B) be informed.
C) be treated courteously.
D) safety.
E) happiness.

Question 61

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

A) a mission statement.
B) core values.
C) the socialization process.
D) a code of ethics and conduct.
E) corporate culture.

Question 62

The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to

A) initiate fair and honest dialogues in developing markets.
B) foster trust in the marketing system.
C) champion new legislation that protects ethical business firms and punishes those who abuse consumer trust.
D) support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing.
E) contribute to society's well-being through charitable contributions and cause-related marketing efforts.

Question 63

Lava.com is an Internet company that helps other organizations implement marketing strategies to help them dominate their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of 18bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest ranking employee. This best describes the Internet company's

A) modus operandi.
B) mission or vision.
C) socialization process.
D) business definition.
E) corporate culture.

Question 64

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman. To ensure that recommended companies are reliable, the network checks the business licenses, insurance coverages, Better Business Bureau records, and trade references. The recommended home service company also has to agree to ________, which includes maintaining professionalism and guaranteeing the quality of its work.

A) a statement of cultural values
B) a statement of values and beliefs
C) an industry endorsement
D) a code of ethics
E) a due diligence contract

Question 65

A code of ethics refers to

A) a formal statement of moral and ethical business attitudes.
B) a formal statement of ethical principles and rules of conduct.
C) an informal guide of ethical principles that can simplify challenging decisions.
D) the written, signed document stating the beliefs and values of each employee in a firm.
E) a firm's itemized list of business activities that are and are not consistent with the company's mission statement.

Question 66

All of the following are typically addressed by an organization's code of ethics except which?

A) the dress, sayings, and manner of work of employees
B) contributions to political parties and government officials
C) customer and supplier relationships
D) accurate recordkeeping
E) conflicts of interest

Question 67

Two laws specifically intended to curb economic espionage and bribery in international marketing are

A) Economic Espionage Act and Foreign Corrupt Practices Act.
B) Transparency International Act and Dumpster Diving Act.
C) Global Rights Protection Act and Foreign Corrupt Practices Act.
D) Consumer Bill of Rights Act and Economic Espionage Act.
E) Fair Trade Practices Act and Bribery Protection Act.

Question 68

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

A) contracts and agreements between members of the same industry.
B) state and local laws regarding ethical business behavior.
C) the dress codes, manner of work, and sayings of its employees.
D) the socially responsible behaviors of its customers.
E) the involvement of shareholders with an organization's day-to-day marketing decisions.

Question 69

Which of the following is a major reason for the violation of ethics codes?

A) government regulation
B) family influence
C) lack of religious beliefs
D) fear of disciplinary action
E) lack of specificity

Question 70

Bribery is most likely to occur in situations when

A) industries experience little competition.
B) the country has reached a high level of economic development.
C) industries are high-tech in nature.
D) a monopoly exists in the industry.
E) the country is facing economic and political turmoil.

Question 71

Transparency International is an organization that

A) monitors how developed nations deal with developing nations.
B) establishes procedures for ethical international business based on the ISO 7000 Code of Conduct.
C) monitors and ranks countries on the basis of their perceived level of corruption.
D) creates an acceptable international code of ethics.
E) makes sure federal, state, and local governments in the United States abide by the Consumer Bill of Rights.

Question 72

A code of ethics is a formal statement of ethical principles and

A) legal restrictions.
B) rules of conduct.
C) cultural values.
D) core values.
E) moral laws.

Question 73

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

A) diversity.
B) profitability.
C) respect.
D) perseverance.
E) charity.

Question 74

Even though his business is very small, the owner of a local restaurant wants to follow the American Marketing Association Statement of Ethics. Every quarter there is a company cookout. After the meal, the employee (from owner to members of the cleaning staff) who had the best idea for improving the restaurant is awarded a $25 gift certificate plus a T-shirt that reads, "Great Minds Think Like Me." This exemplifies which key AMA ethical value?

A) honesty
B) responsibility
C) fairness
D) respect
E) openness

Question 75

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior.

A) a mission statement that is too broad
B) the absence of a written core values statement
C) the absence of whistle-blowers
D) top management's behavior
E) the absence of a stakeholder code of ethics

Question 76

A health club wishes to follow the American Marketing Association Statement of Ethics and decides to offer a modified workout class at a very low price for senior citizens who otherwise might not be able to afford their services. This action exhibits which key AMA ethical value?

A) honesty
B) fairness
C) respect
D) openness
E) responsibility

Question 77

A formal statement of ethical principles and rules of conduct is referred to as

A) an ethical mission.
B) a moral code.
C) a core value pronouncement.
D) a code of conduct.
E) a code of ethics.

Question 78

Corporate culture refers to

A) a formalized method for controlling the marketing environment.
B) the set of accepted standards and practices within a given industry.
C) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
D) the set of values, ideas, and attitudes that is learned and shared among the members of an organization.
E) the formal statement of ethical principles and rules of conduct adopted by an organization.

Question 79

The giving and receiving of bribes, kickbacks, and graft are the most common forms of

A) economic espionage.
B) utilitarianism.
C) business intelligence.
D) oligopoly.
E) corruption.

Question 80

________ involves unethical conduct by a person entrusted with a position of authority, often to acquire a personal benefit.

A) Economic espionage
B) Utilitarianism
C) Business intelligence
D) Oligopoly
E) Corruption