Question 1

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Accepted Answer

A)  cause marketing. 
B)  moral idealism. 
C)  social responsibility. 
D)  utilitarianism. 
E)  green marketing. 
A)  cause marketing. 
B)  moral idealism. 
C)  social responsibility. 
D)  utilitarianism. 
E)  green marketing. C

Question 2

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologists' offices to find names of patients that would benefit from Amgen's drug Enbrel, a psoriasis treatment. After reporting this practice to the president, one rep was fired and the other resigned after receiving a poor performance review. Both sued Amgen, claiming they did not go along with the scheme because they objected to it as being unethical. The two sales representatives are

Accepted Answer

A)  scabs. 
B)  cronies. 
C)  whistle-blowers. 
D)  contrarians. 
E)  ombudsmen. 
A)  scabs. 
B)  cronies. 
C)  whistle-blowers. 
D)  contrarians. 
E)  ombudsmen. C

Question 3

The original owners of Ben & Jerry's Homemade Holdings Inc. believed that the company should not harm the environment in any way but actually improve it. This is an example of

Accepted Answer

A)  moral capitalism. 
B)  utilitarianism. 
C)  existentialism. 
D)  moral idealism. 
E)  socialism. 
A)  moral capitalism. 
B)  utilitarianism. 
C)  existentialism. 
D)  moral idealism. 
E)  socialism. D

Question 4

Which of the following is an example of green marketing?

Accepted Answer

A)  McDonald's added apple snacks to its Happy Meals targeted at children. 
B)  Lowe's and Home Depot discontinued the sale of lumber and other wood products. 
C)  Levi Strauss marketed prewashed jeans. 
D)  Joe's Lawn Service offered a special spring cleanup promotion. 
E)  Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins. 
A)  McDonald's added apple snacks to its Happy Meals targeted at children. 
B)  Lowe's and Home Depot discontinued the sale of lumber and other wood products. 
C)  Levi Strauss marketed prewashed jeans. 
D)  Joe's Lawn Service offered a special spring cleanup promotion. 
E)  Walmart implemented buying practices that encourage its suppliers to use containers and packing made from corn, not oil-based resins.

Question 5

Profit responsibility refers to

Accepted Answer

A)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
D)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E)  the duty of a firm to maximize profits for its owners or stockholders. 
A)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit. 
B)  the view that an organization has an obligation to those who can affect the achievement of its objectives. 
C)  the concept that no expansion or additional research and development will occur until a company is making a profit. 
D)  the idea that organizations are part of a larger society and are accountable to that society for their actions. 
E)  the duty of a firm to maximize profits for its owners or stockholders.

Question 6

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

Accepted Answer

A)  Lanham Act 
B)  Fair Practices Act 
C)  Caveat Emptor Decree 
D)  Consumer Bill of Rights 
E)  Customer Consent Decree 
A)  Lanham Act 
B)  Fair Practices Act 
C)  Caveat Emptor Decree 
D)  Consumer Bill of Rights 
E)  Customer Consent Decree

Question 7

________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

Accepted Answer

A)  Slotting allowances 
B)  Kickbacks 
C)  Economic espionage 
D)  Tying arrangements 
E)  Industrial bribes 
A)  Slotting allowances 
B)  Kickbacks 
C)  Economic espionage 
D)  Tying arrangements 
E)  Industrial bribes

Question 8

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Accepted Answer

A)  competitive behavior among sellers. 
B)  purchase behavior among buyers. 
C)  price, service, and product responsibility to the ultimate consumer. 
D)  accountability of buyers and sellers to federal and state regulators. 
E)  perception of ethical behavior as viewed by employers of business firms, not nonprofit organizations. 
A)  competitive behavior among sellers. 
B)  purchase behavior among buyers. 
C)  price, service, and product responsibility to the ultimate consumer. 
D)  accountability of buyers and sellers to federal and state regulators. 
E)  perception of ethical behavior as viewed by employers of business firms, not nonprofit organizations.

Question 9

Green marketing is

Accepted Answer

A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials. 
A)  the purchasing of products from producers whose farming practices are Fair Trade certified. 
B)  the marketing efforts taken by new and smaller companies that lack both the experience and resources of their major competitors. 
C)  the marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
D)  the marketing of products that have in no way been altered or reprocessed by artificial means. 
E)  the marketing of those products made exclusively from recycled materials.

Question 10

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A)  a mission statement that is too broad 
B)  the absence of a written core values statement 
C)  the absence of whistle-blowers 
D)  top management's behavior 
E)  the absence of a stakeholder code of ethics 
A)  a mission statement that is too broad 
B)  the absence of a written core values statement 
C)  the absence of whistle-blowers 
D)  top management's behavior 
E)  the absence of a stakeholder code of ethics

Question 11

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Accepted Answer

A)  marketing philanthropy. 
B)  marketing patronage. 
C)  relationship marketing. 
D)  transactional marketing. 
E)  cause marketing. 
A)  marketing philanthropy. 
B)  marketing patronage. 
C)  relationship marketing. 
D)  transactional marketing. 
E)  cause marketing.

Question 12

Greenwashing refers to

Accepted Answer

A)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
B)  conducting business in a way that protects the natural environment while making economic progress. 
C)  the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice. 
D)  the practice of deliberately concealing the mistakes that polluters make regarding the environmental disasters they perpetrated. 
E)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth. 
A)  marketing efforts to produce, promote, and reclaim environmentally sensitive products. 
B)  conducting business in a way that protects the natural environment while making economic progress. 
C)  the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice. 
D)  the practice of deliberately concealing the mistakes that polluters make regarding the environmental disasters they perpetrated. 
E)  the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.

Question 13

A national pet health care provider recently made a competitive move when it acquired new information. A rival had "preannounced" a new pet coverage product in a tiny community newspaper six months prior to launching it. The national pet health care provider's marketing manager was notified immediately through a news monitoring service. The firm quickly added a similar offering, and got it to the market before its rival. The marketing manager relied on ________ to keep abreast of competitors' activities.

Accepted Answer

A)  legitimate environmental scanning 
B)  economic espionage 
C)  kickbacks 
D)  corporate piracy 
E)  primary market research 
A)  legitimate environmental scanning 
B)  economic espionage 
C)  kickbacks 
D)  corporate piracy 
E)  primary market research

Question 14

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Accepted Answer

A)  existentialism and pragmatism. 
B)  pragmatism and idealism. 
C)  moral idealism and utilitarianism. 
D)  social responsibility and personal ethics. 
E)  moral relativism and situational ethics. 
A)  existentialism and pragmatism. 
B)  pragmatism and idealism. 
C)  moral idealism and utilitarianism. 
D)  social responsibility and personal ethics. 
E)  moral relativism and situational ethics.

Question 15

Corporate culture refers to

Accepted Answer

A)  a formalized method for controlling the marketing environment. 
B)  the set of accepted standards and practices within a given industry. 
C)  the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. 
D)  the set of values, ideas, and attitudes that is learned and shared among the members of an organization. 
E)  the formal statement of ethical principles and rules of conduct adopted by an organization. 
A)  a formalized method for controlling the marketing environment. 
B)  the set of accepted standards and practices within a given industry. 
C)  the fundamental, passionate, and enduring principles of an organization that guide its conduct over time. 
D)  the set of values, ideas, and attitudes that is learned and shared among the members of an organization. 
E)  the formal statement of ethical principles and rules of conduct adopted by an organization.

Question 16

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Accepted Answer

A)  cause marketing. 
B)  philanthropic marketing. 
C)  green marketing. 
D)  public relations. 
E)  societal promotions. 
A)  cause marketing. 
B)  philanthropic marketing. 
C)  green marketing. 
D)  public relations. 
E)  societal promotions.

Question 17

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Accepted Answer

A)  normal and reasonable consumer behavior. 
B)  unethical practices by consumers. 
C)  acceptable consumer code of ethics. 
D)  costs to be passed along to shareholders as a part of doing business. 
E)  violations of the Consumer Bill of Rights. 
A)  normal and reasonable consumer behavior. 
B)  unethical practices by consumers. 
C)  acceptable consumer code of ethics. 
D)  costs to be passed along to shareholders as a part of doing business. 
E)  violations of the Consumer Bill of Rights.

Question 18

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

A)  situational ethics. 
B)  cultural norms. 
C)  industry practices. 
D)  laws. 
E)  the Consumer Bill of Rights. 
A)  situational ethics. 
B)  cultural norms. 
C)  industry practices. 
D)  laws. 
E)  the Consumer Bill of Rights.

Question 19

The first step in any social audit is to

Accepted Answer

A)  evaluate current social responsibility programs. 
B)  determine the amount of money that can be allocated for societal marketing programs. 
C)  recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors. 
D)  identify social responsibility causes consistent with the company's mission. 
E)  determine the types of resources needed to achieve social responsibility objectives. 
A)  evaluate current social responsibility programs. 
B)  determine the amount of money that can be allocated for societal marketing programs. 
C)  recognize a firm's social expectations and the rationale for engaging in social responsibility endeavors. 
D)  identify social responsibility causes consistent with the company's mission. 
E)  determine the types of resources needed to achieve social responsibility objectives.

Question 20

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Accepted Answer

A)  social responsibility. 
B)  the triple bottom line. 
C)  the marketing concept. 
D)  sustainability. 
E)  social entrepreneurship. 
A)  social responsibility. 
B)  the triple bottom line. 
C)  the marketing concept. 
D)  sustainability. 
E)  social entrepreneurship.

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

The original owners of Ben & Jerry's Homemade Holdings Inc. believed that the company should not harm the environment in any way but actually improve it. This is an example of

Which of the following is an example of green marketing?

Profit responsibility refers to

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

________, the cash or free goods required by some retailers in exchange for shelf space to stock new products, may limit a consumer's right to choose.

Business culture affects ethical conduct both in the exchange relationship between sellers and buyers and in the

Green marketing is

The marketing practice which ties charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products is referred to as

Greenwashing refers to

Two prominent personal moral philosophies that have direct bearing on marketing practice are

Corporate culture refers to

MasterCard International links usage of its card with fund-raising for institutions that combat cancer, heart disease, child abuse, drug abuse, and muscular dystrophy. This is an example of

Practices that include filing warranty claims after the claim period, misredeeming coupons, and making fraudulent returns of merchandise are examples of

Society's values and standards that are enforceable in the courts are referred to as

The first step in any social audit is to

The recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: the Strategic Marketing Proces

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters