Deck 2: Practitioners of Public Relations

Question 1

According to the text, which one of the following is the single largest employer of public relations practitioners?

A)Federal government
B)Exxon Corporation
C)General Motors Corporation
D)Burson-Marsteller
E)American Medical Association

Answer 1

A

Question 2

According to salary surveys, what kind of employer pays practitioners the highest wages?

A)Corporations
B)Public relations firms
C)Advertising agencies
D)Educational institutions
E)Nonprofit organizations

Answer 2

A

Question 3

Practitioners operating in the _________ role assume that effective two-way communication improves the quality of decisions for both their organization and the publics it serves.

A)Expert prescriber
B)Communication facilitator
C)Communication technician
D)Problem-solving process facilitator

Answer 3

B

Question 4

Practitioners in which role primarily produce communications and edit copy?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 5

Which practitioner is most likely to be invited to management team meetings and to participate with line managers in strategic planning?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 6

According to salary surveys, what specialty pays practitioners the highest wages?

A)Special events
B)Social media management
C)Financial/investor relations
D)Employee relations/communication
E)Publicity/media relations

Question 7

Which practitioner role tends to work for organizations with relatively unstable settings, but in which changes pose little danger?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 8

Being "good with people" is often the first thing many associate with public relations, but how important is it on the list of eleven common tasks in public relations practice?

A)Most important
B)In the top thir
C)About in the middl
D)Least important
E)Not important at all

Question 9

If the client or employer defines the problem and selects the solution, then the practitioner implements the program, which one of the following best describes the practitioner's role?

A)Expert prescriber
B)Communication facilitator
C)Communication technician
D)Problem-solving process facilitator

Question 10

Which type of practitioner tends to work for organizations with relatively stable and low-threat environments?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 11

Which type of practitioner acts as a liaison and provides guidanc

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 12

In surveys of practitioners, those who score high on one role stand alone, while others tend to score high on all three of the other roles.Which role stands alone?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 13

Even though they are not present when management makes a decision, which practitioner role often is given the job of explaining it to employees and the press?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 14

Approximately 28 percent of all practitioners work in:

A)Government
B)Corporations
C)Public relations firms
D)Health care and hospitals
E)Educational institutions

Question 15

Which role leads to the greatest dissatisfaction with practitioners and produces turnover in the ranks of public relations?

A)Expert prescriber
B)Communication facilitator
C)Communication technician
D)Problem-solving process facilitator

Question 16

Which role tends to limit other key managers' participation in public relations programs and to lead to increased dependency on the practitioner?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 17

Top management tends to leave public relations in the hands of the __________ and assumes a relatively passive role, often so they can "get back to business."

A)Expert prescriber
B)Communication facilitator
C)Communication technician
D)Problem-solving process facilitator

Question 18

What qualification do top public relations executives tend to bring to their positions?

A)Loyalty to a single employer
B)Personal wealth and connections
C)Master's degree
D)Diversity of work experience
E)Connections with journalists

Question 19

U.S.Census Bureau statistics indicate that approximately ______ of public relations practitioners are women.

A) 8 percent
B)38 percent
C)59 percent
D)71 percent
E)90 percent

Question 20

What task dominates as the common denominator for all public relations practitioners?

A)Writing and editing
B)Promotion and sales
C)Media contact and placement
D)Planning special events
E)Research and evaluation

Question 21

Findings from many salary surveys consistently show a pay gap between men and women in public relations.Which of the following does not explain the gendered pay gap?

A)Years of professional experience
B)Education level
C)Role enactment
D)Career interruption for child-bearing
E)Job tenure

Question 22

What one trait tops almost every list as a concern among those hiring new graduates for public relations positions?

A)Management skills
B)Objective thinking
C)Responses to tension
D)Writing skills
E)Research skills

Question 23

Which type of practitioner tends to work for organizations with relatively stable, but threatening environments?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 24

Which type of practitioner tends to work for organizations with rapidly changing and threatening environments?

A)Expert prescriber
B)Communication technician
C)Communication facilitator
D)Problem-solving process facilitator

Question 25

Sometimes, minority practitioners are restricted to working with minority clients or dealing with minority publics, even when they might wish to work on "mainstream" public relations programs or accounts.What is this challenge called?

A)Discrimination
B)Cultural interpretation
C)Pigeon-holing
D)Cultural competence
E)Lack of professionalism

Question 26

What one activity, more than any other, assures advancement into management?

A)Writing and editing
B)Promotion and sales
C)Media contacts
D)Special events planning
E)Research