Exam 2: Practitioners of Public Relations
Exam 1: Introduction to Contemporary Public Relations 25 Questions
Exam 2: Practitioners of Public Relations26 Questions
Exam 3: Organizational Settings22 Questions
Exam 4: Historical Origins and Evolution22 Questions
Exam 5: Professionalism and Ethics19 Questions
Exam 6: Legal Considerations23 Questions
Exam 7: Theoretical Underpinnings: Adjustment and Adaptation18 Questions
Exam 8: Communication Theories and Contexts24 Questions
Exam 9: Internal Relations and Employee Communication20 Questions
Exam 10: External Media and Media Relations11 Questions
Exam 11: Step One: Defining Public Relations Problems24 Questions
Exam 12: Step Two: Planning and Programming22 Questions
Exam 13: Step Three: Taking Action and Communicating24 Questions
Exam 14: Step Four: Evaluating the Program16 Questions
Exam 15: Business and Industry2 Questions
Exam 16: Government and Politics2 Questions
Exam 17: Military Public Affairs2 Questions
Exam 18: Nonprofits and Nongovernmental Organizations2 Questions
Exam 19: Health Care2 Questions
Exam 20: Education2 Questions
Exam 21: Associations and Unions2 Questions
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Which type of practitioner tends to work for organizations with relatively stable and low-threat environments?
Free
(Multiple Choice)
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Correct Answer:
B
Even though they are not present when management makes a decision, which practitioner role often is given the job of explaining it to employees and the press?
Free
(Multiple Choice)
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Correct Answer:
B
Findings from many salary surveys consistently show a pay gap between men and women in public relations.Which of the following does not explain the gendered pay gap?
Free
(Multiple Choice)
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Correct Answer:
D
What one activity, more than any other, assures advancement into management?
(Multiple Choice)
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Practitioners operating in the _________ role assume that effective two-way communication improves the quality of decisions for both their organization and the publics it serves.
(Multiple Choice)
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Which type of practitioner tends to work for organizations with relatively stable, but threatening environments?
(Multiple Choice)
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What qualification do top public relations executives tend to bring to their positions?
(Multiple Choice)
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Which practitioner is most likely to be invited to management team meetings and to participate with line managers in strategic planning?
(Multiple Choice)
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Which practitioner role tends to work for organizations with relatively unstable settings, but in which changes pose little danger?
(Multiple Choice)
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According to the text, which one of the following is the single largest employer of public relations practitioners?
(Multiple Choice)
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Being "good with people" is often the first thing many associate with public relations, but how important is it on the list of eleven common tasks in public relations practice?
(Multiple Choice)
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According to salary surveys, what kind of employer pays practitioners the highest wages?
(Multiple Choice)
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Sometimes, minority practitioners are restricted to working with minority clients or dealing with minority publics, even when they might wish to work on "mainstream" public relations programs or accounts.What is this challenge called?
(Multiple Choice)
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Top management tends to leave public relations in the hands of the __________ and assumes a relatively passive role, often so they can "get back to business."
(Multiple Choice)
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In surveys of practitioners, those who score high on one role stand alone, while others tend to score high on all three of the other roles.Which role stands alone?
(Multiple Choice)
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Which role leads to the greatest dissatisfaction with practitioners and produces turnover in the ranks of public relations?
(Multiple Choice)
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Which type of practitioner tends to work for organizations with rapidly changing and threatening environments?
(Multiple Choice)
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U.S.Census Bureau statistics indicate that approximately ______ of public relations practitioners are women.
(Multiple Choice)
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Which type of practitioner acts as a liaison and provides guidanc
(Multiple Choice)
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