Deck 9: Discussion Questions

Question 1

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

A) explain the importance of the overall program and try again for allocation of the necessary resources
B) discuss alternative tactics that will cost less but achieve the same results
C) delete specific tactics to adjust to a smaller budget
D) quit their jobs and find a less frustrating way to make a living

Answer 1

A

Question 2

Which of the following statements is/are true about the process of competitive bidding?

A) the process is a legal requirement for most government agencies and all private companies and nonprofit organizations
B) the process is a legal requirement for most government agencies but voluntary for private companies and nonprofit organizations
C) the process is not required for any organization
D) the ethical codes of professional organizations such as PRSA and IABC discourage competitive bidding because of the potential for dishonesty
E) all of the above

Answer 2

B

Question 3

The reference book that includes suggested rates of payment for freelancers is

A) Encyclopedia Britannica
B) Writer's Market
C) Freelance Digest
D) Billboard
E) Stage & Screen

Answer 3

B

Question 4

A Gantt chart is used in which subsection of the implementation process?

A) media tactics
B) timetable
C) budgeting
D) staffing
E) non-media tactics

Question 5

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

A) overtime compensation for regular employees
B) costs of hiring freelancers and other temporary employees
C) costs of staff members' regular salaries
D) costs of entertainment
E) costs of catering and alcoholic beverages