Question 1

The reference book that includes suggested rates of payment for freelancers is

Accepted Answer

A)  Encyclopedia Britannica 
B)  Writer's Market 
C)  Freelance Digest 
D)  Billboard 
E)  Stage & Screen 
A)  Encyclopedia Britannica 
B)  Writer's Market 
C)  Freelance Digest 
D)  Billboard 
E)  Stage & Screen B

Question 2

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Accepted Answer

A)  explain the importance of the overall program and try again for allocation of the necessary resources 
B)  discuss alternative tactics that will cost less but achieve the same results 
C)  delete specific tactics to adjust to a smaller budget 
D)  quit their jobs and find a less frustrating way to make a living 
A)  explain the importance of the overall program and try again for allocation of the necessary resources 
B)  discuss alternative tactics that will cost less but achieve the same results 
C)  delete specific tactics to adjust to a smaller budget 
D)  quit their jobs and find a less frustrating way to make a living A

Question 3

Which of the following statements is/are true about the process of competitive bidding?

Accepted Answer

A)  the process is a legal requirement for most government agencies and all private companies and nonprofit organizations 
B)  the process is a legal requirement for most government agencies but voluntary for private companies and nonprofit organizations 
C)  the process is not required for any organization 
D)  the ethical codes of professional organizations such as PRSA and IABC discourage competitive bidding because of the potential for dishonesty 
E)  all of the above 
A)  the process is a legal requirement for most government agencies and all private companies and nonprofit organizations 
B)  the process is a legal requirement for most government agencies but voluntary for private companies and nonprofit organizations 
C)  the process is not required for any organization 
D)  the ethical codes of professional organizations such as PRSA and IABC discourage competitive bidding because of the potential for dishonesty 
E)  all of the above B

Question 4

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

Accepted Answer

A)  overtime compensation for regular employees 
B)  costs of hiring freelancers and other temporary employees 
C)  costs of staff members' regular salaries 
D)  costs of entertainment 
E)  costs of catering and alcoholic beverages 
A)  overtime compensation for regular employees 
B)  costs of hiring freelancers and other temporary employees 
C)  costs of staff members' regular salaries 
D)  costs of entertainment 
E)  costs of catering and alcoholic beverages

Question 5

A Gantt chart is used in which subsection of the implementation process?

Accepted Answer

A)  media tactics 
B)  timetable 
C)  budgeting 
D)  staffing 
E)  non-media tactics 
A)  media tactics 
B)  timetable 
C)  budgeting 
D)  staffing 
E)  non-media tactics

The reference book that includes suggested rates of payment for freelancers is

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Which of the following statements is/are true about the process of competitive bidding?

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

A Gantt chart is used in which subsection of the implementation process?

Public Relations and Persuasion

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Legal Considerations

Ethical Considerations

International, Multicultural, and Gender Issues

Filters

Exam 9: Discussion Questions

The reference book that includes suggested rates of payment for freelancers is

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

Which of the following statements is/are true about the process of competitive bidding?

Which of the following expenses ARE NOT customarily included in the preliminary budget section of a campaign proposal?

A Gantt chart is used in which subsection of the implementation process?

Public Relations and Persuasion

An Overview of the Public Relations Process

Planning: Background Research

Planning: Primary Research

Planning: Goals and Objectives, Messages and Themes, Channels and Strategies

Implementation: Traditional Media Channels

Implementation: Interactive Media Channels

Implementation: Non-Media Channels

Discussion Questions

Legal Considerations

Ethical Considerations

International, Multicultural, and Gender Issues

Filters