Deck 16: Social Responsibility and Ethics

Question 1

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Answer 1

Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do. It focuses on meeting the company's short-term sales, growth, and profit needs by giving customers what they want now. However, satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business. Whereas the societal marketing concept considers the future welfare of consumers and the strategic planning concept considers future company needs, the sustainable marketing concept considers both. Sustainable marketing calls for socially and environmentally responsible actions that meet both the immediate and future needs of customers and the company.

Question 2

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.

Answer 2

False

Question 3

High-pressure selling will most likely work in situations that involve ________.

A) valued customers
B) repeat customers
C) service-based sales
D) one-time sales
E) complex products

Answer 3

D

Question 4

The ________ concept focuses on the future welfare of consumers and future company needs.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Question 5

In advertising, puffery refers to ________.

A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating emotional appeals for a brand
D) creating subliminal appeals for a brand
E) providing value-added promotions

Question 6

A common criticism of the marketing system is that intermediaries ________.

A) are too few in number
B) mark up prices beyond the value of their services
C) provide only essential services
D) undervalue their service costs
E) are overly protective of manufacturers' interests

Question 7

________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

A) Deceptive packaging
B) Deceptive promotion
C) Deceptive pricing
D) Deceptive distribution
E) Deceptive branding

Question 8

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Question 9

Some companies intentionally manufacture their products with materials or components that will break, wear, rust, or rot sooner than they should. This practice is called ________.

A) perceived obsolescence
B) redlining
C) planned obsolescence
D) puffery
E) reverse redlining

Question 10

The ________ concept specifically focuses on the future welfare of customers, but not on future company needs.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) selling

Question 11

A class-action lawsuit was brought against a national burger chain, charging that its food contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but critics continue to point out the health dangers of many fast food menu items. From the description, it can be concluded that these critics are concerned that the fast food industry is ________.

A) using high-pressure sales tactics
B) creating deceptive promotions
C) engaging in deceptive pricing
D) utilizing misleading packaging
E) selling harmful products

Question 12

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as ________.

A) sustainable marketing
B) high-pressure selling
C) customer-driven marketing
D) redlining
E) reverse redlining

Question 13

A company should avoid high-pressure selling if it wants to ________.

A) achieve short-term gains
B) move a previous year's product models
C) comply with local and federal laws
D) build long-term relationships with valued customers
E) maintain an accurate customer database

Question 14

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Question 15

Critics charge that high advertising and promotion costs unnecessarily increase retail prices. Marketers most likely respond to this criticism by arguing that advertising ________.

A) provides essential psychological benefits about products
B) adds value by giving consumers product information
C) generates tax breaks for small businesses
D) applies a functional value to the product
E) lowers prices by increasing competition

Question 16

________ marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Sustainable
B) Customer driving
C) Mass
D) Customer-driven
E) Differential

Question 17

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.

A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Consumer Product Safety Act
D) Taft-Hartley Act
E) Sherman Act

Question 18

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of ________.

A) deceptive advertising
B) redlining
C) excessive markup
D) high-pressure selling
E) shoddy manufacturing

Question 19

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?

A) deceptive promotion
B) redlining
C) high-pressure selling
D) planned obsolescence
E) perceived obsolescence

Question 20

The ________ concept specifically focuses on future company needs, but not the future welfare of customers.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing

Question 21

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________.

A) buying due to high-pressure methods
B) in food deserts
C) redlining
D) being influenced by heavy advertising and promotion
E) influenced by predatory pricing tactics

Question 22

Marketing critics claim that the overselling of private goods results in social costs.

Question 23

According to critics, large marketing companies use patents and heavy promotion spending to ________.

A) acquire smaller companies
B) offset too many social costs
C) prevent industry competition
D) achieve economies of scale
E) offset cultural pollution

Question 24

Deceptive pricing practices include misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Question 25

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

Question 26

Marketing critics claim that the inevitable outcome of successful marketing is unsustainable overconsumption.

Question 27

Companies that practice perceived obsolescence use product components that will break, wear, rust, or rot sooner than they should.

Question 28

The European Commission recently accused Google of abusing its Web-search dominance, harming both competitors and consumers in European Union markets. The Commission also began investigating antitrust issues related to Google's Android mobile operating system. This is an example of ________.

A) planned obsolescence
B) excessive materialism
C) predatory competition
D) acquisition
E) redlining

Question 29

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates ________.

A) minimalistic social costs
B) the creation of false wants
C) excessive materialism
D) high promotion costs
E) cultural pollution

Question 30

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

A) automotive
B) housing
C) food and beverage
D) consumer electronics
E) music

Question 31

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

A) high-pressure selling tactics
B) unsustainable overconsumption
C) perceived obsolescence
D) planned obsolescence
E) deceptive pricing

Question 32

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

Question 33

The Great Recession has most likely resulted in a(n)________.

A) demand for private goods
B) increase in cultural pollution
C) decline in conspicuous spending
D) increase in modern materialism
E) desire for extravagant products

Question 34

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________.

A) high promotion costs
B) cultural pollution
C) deceptive practices
D) false wants and too much materialism
E) the balance between private goods and social goods

Question 35

Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.

Question 36

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

A) consumer acceptance of changing clothing styles
B) affordable products in disadvantage communities
C) use of social media in product comparisons
D) consumer interest in modern technology
E) high failure rate of new products

Question 37

Though marketers may make long-term gains with high-pressure selling tactics, this approach can do serious damage to short-term customer relationships.

Question 38

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of ________.

A) perceived obsolescence
B) reverse redlining
C) redlining
D) puffery
E) planned obsolescence

Question 39

Carboi is a company that offers consumers the opportunity to buy carbon offsets, which are contributions to projects that combat global warming by reducing carbon emissions. Carboi offers contribution packages for driving, flying, and home energy use. Through Carboi, consumers can pay some of the ________ costs of their private goods and services.

A) promotional
B) safety
C) recovery
D) distribution
E) social

Question 40

When a company expands by developing its own products rather than acquiring a competitor, the company is likely to be accused of reducing competition.

Question 41

Identify and discuss the major social criticisms of marketing.

Question 42

What do most companies today focus on when it comes to protecting the environment?

A) investing heavily in pollution prevention
B) practicing product stewardship
C) developing a sustainable vision
D) investing heavily in environmental technology
E) increasing the biodegradability of products

Question 43

Identify the social costs of increased automobile ownership. Describe two options for restoring the balance between private and public goods. Give specific examples.

Question 44

Promoting the use of sustainable ingredients, recycling and reducing solid wastes, and managing energy consumption relate to the consumer's right to ________.

A) not buy a product that is offered for sale
B) be well informed about important aspects of a product
C) consume now in a way that will preserve the world for future generations
D) be protected against questionable products and marketing practices
E) influence marketing practices in ways that will improve quality of life

Question 45

Describe the harmful impact that a company's marketing practices could have on other businesses.

Question 46

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

A) The marketing concept
B) Pollution control
C) Product stewardship
D) Consumerism
E) Pollution prevention

Question 47

What are the three categories of deceptive marketing practices? Briefly describe each.

Question 48

Which of the following is a traditional right of buyers?

A) the right to charge any price for a product, provided no discrimination exists among similar kinds of buyers
B) the right to spend any amount to promote a product, provided it is not defined as unfair competition
C) the right to use any product message, provided it is not misleading or dishonest in content or execution
D) the right to use buying incentive programs, provided they are not unfair or misleading
E) the right not to buy a product that is offered for sale

Question 49

________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

A) Socialism
B) Consumerism
C) Environmentalism
D) Consumption
E) Reduction

Question 50

The two major citizen action movements to keep businesses in line are ________.

A) consumerism and environmentalism
B) protectionism and materialism
C) consumerism and protectionism
D) liberalism and monetarism
E) innovation and predatory pricing

Question 51

________ involves thinking ahead to create products that are easier to recover, reuse, recycle, or safely return to nature after usage, thus becoming part of the ecological cycle.

A) Consumerism
B) Design for environment
C) Beyond greening
D) Pollution control
E) Pollution prevention

Question 52

The Card Company strives to recover, reuse, and recycle paper at the end of its life cycle to be used in the production of all new greeting cards. In fact, a hundred percent of all of its cards are made from recycled materials. In this case, The Card Company is demonstrating ________.

A) pollution prevention
B) pollution control
C) product stewardship
D) the marketing concept
E) the selling concept

Question 53

Which of the following is a traditional right of sellers?

A) the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety
B) the right to expect a product to be safe
C) the right to expect a product to perform as claimed
D) the right to consume now in a way that will preserve and sustain the world for future generations of consumers
E) the right to be well informed about important aspects of a product

Question 54

Natural & Safe sells a concentrated, biodegradable bathroom cleaner in a recycled container. This is best described as a component of the company's internal ________ program.

A) green marketing
B) consumerism
C) sustainability
D) environmental
E) sociological

Question 55

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________.

A) not buy a product that is offered for sale
B) expect a product to perform as claimed
C) be well informed about important aspects of the product
D) be protected against questionable products, promotions, and marketing practices
E) influence marketing practices in ways that will improve quality of life

Question 56

Each basic consumer right has led to more specific proposals from consumerists, such as nutritional and ingredient labeling.

Question 57

________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company.

A) Consumerism
B) Quasi-environmentalism
C) Environmental sustainability
D) Materialism
E) The marketing concept

Question 58

Briefly describe a few ways the American marketing system is accused of harming the consumer.

Question 59

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A) Environmentalism
B) Proactivism
C) Affirmative action
D) Consumerism
E) Liberalism

Question 60

________ serves as a guide to the future, laying out how a company's products and services, processes, and policies must evolve and what new technologies must be developed to get there.

A) An environmental mission statement
B) A cradle-to-cradle practice
C) Pollution prevention
D) Product stewardship
E) A sustainability vision

Question 61

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to ________, one of the five sustainable marketing principles.

A) consumer-oriented marketing
B) innovative marketing
C) sense-of-mission marketing
D) societal marketing
E) customer value marketing

Question 62

Lakeland Inc. employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. Lakeland could be most accurately described as practicing ________ marketing.

A) affiliate
B) undifferentiated
C) differentiated
D) innovative
E) sense-of-mission

Question 63

Product stewardship is a "beyond greening" activity.

Question 64

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

Question 65

Innovative marketing most likely involves ________.

A) protecting the natural environment
B) considering the consumer's point of view
C) seeking real product and marketing improvements
D) defining goals in broad social terms rather than narrow product terms
E) placing an emphasis on increasing short-run sales rather than long-term value

Question 66

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing.

A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer value

Question 67

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Question 68

Define consumerism and environmentalism.

Question 69

Which of the following is the best example of a salutary product?

A) cereal
B) cigarettes
C) bottled water
D) junk food
E) dental insurance

Question 70

"Doing good" and "doing well" are considered a double bottom line of values and profits for many organizations. Profits sometimes suffer as a result. This is one of the challenges of ________ marketing.

A) societal
B) sense-of-mission
C) consumer-oriented
D) customer value
E) innovative

Question 71

Which sustainable marketing principle emphasizes building long-run consumer engagement, loyalty, and relationships?

A) sense-of-mission marketing
B) innovative marketing
C) customer value marketing
D) consumerist marketing
E) differential marketing

Question 72

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.

Question 73

What is a sustainability vision?

Question 74

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.

A) selling
B) global marketing
C) sustainable marketing
D) differential marketing
E) marketing

Question 75

Describe product stewardship, design for environment (DFE), and cradle-to-cradle practices.

Question 76

What are the traditional rights of sellers and buyers?

Question 77

What are deficient products?

A) products that have neither immediate appeal nor long-run benefits
B) products that give high immediate satisfaction but hurt consumers in the long run
C) products that have low appeal but may benefit consumers in the long run
D) products that are either unsafe or inferior
E) products in the decline stage of the product life cycle

Question 78

The App Store views and organizes its marketing activities from the viewpoint of its buyers, who are predominantly comprised of the Millennial generation. Management works hard to sense, serve, and satisfy the needs of this tech savvy demographic. Which of the following does The App Store most likely practice?

A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) affiliate marketing
E) innovative marketing

Question 79

List the consumer rights called for by consumer advocates.

Question 80

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products.

A) deficient
B) pleasing
C) salutary
D) desirable
E) threatening