Exam 16: Social Responsibility and Ethics

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Innovative marketing most likely involves ________.

Jeremy Clarkson, a marketing critic, is concerned about the pervasiveness of marketing. He points to advertising messages everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs. From the description given, it can be concluded that Jeremy is concerned about ________.

What are deficient products?

Which of the following is a traditional right of sellers?

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing ________ marketing.

The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition.

Beverages that are high in sugar are called ________ products.

________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

Jeff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

Describe product stewardship, design for environment (DFE), and cradle-to-cradle practices.

Compare the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

A common criticism of the marketing system is that intermediaries ________.

Briefly describe a few ways the American marketing system is accused of harming the consumer.

Companies that practice perceived obsolescence use product components that will break, wear, rust, or rot sooner than they should.

In the progress toward environmental sustainability, a company must first develop a sustainability vision, which serves as a guide to the future.

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.

Maytag's front-loading Neptune washer comes in attractive designs and also guarantees quick cleaning and high energy efficiency. The Neptune washer is most likely an example of a ________ product.

The nation's poor areas have 30 percent fewer supermarkets than do affluent areas. As a result, many low-income consumers find themselves ________.

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.