Deck 16: Communicating Through Visuals

Question 1

The background design, colour, artwork, and font styles of a presentation's visuals should be consistent and create an attractive layout.

Answer 1

True

Question 2

Regardless of geographical, cultural or language differences among audiences, an image communicates a message.

Answer 2

True

Question 3

Visuals are used by presenters because

A) they help the audience retain information long term.
B) audiences like variety.
C) information is best presented visually, not verbally.
D) it gives presenters a break from talking.

Answer 3

A

Question 4

Using graphics in a presentation recognises that people receive messages in several different ways.

Question 5

In visual communication it is often said that 'a picture is worth a thousand words' because

A) the words are usually not important and are therefore forgettable.
B) the visuals that accompany the words are the more memorable part of a message.
C) audiences usually prefer visual communication.
D) technological tools are more popular now.

Question 6

The visual design principle of alignment states that strong lines can connect items and indicate a relationship.

Question 7

The purpose of including visual aids is to explain or demonstrate something that is easily conveyed through words.

Question 8

A more serious-looking document would use

A) asymmetrical design.
B) symmetrical design.
C) simple design.
D) complex design.

Question 9

Erin is an editor who has been hired to review and revise a data-heavy report for a client. During her review, she has found a number of elements that are unnecessary to communicate the intended message, and she removes these elements. Erin is concerned with

A) contrast.
B) alignment.
C) proximity.
D) simplicity.

Question 10

It is more difficult to see patterns in graphics than in large tables or databases.

Question 11

When considering the use of graphics, users need to think about

A) purpose, audience needs and accuracy.
B) purpose, size, data and symmetry.
C) purpose, audience needs, data and symmetry.
D) purpose, accuracy, size and colour.

Question 12

The purpose of balancing a graphic is so that no part is larger or carries more emphasis than other parts.

Question 13

According to Leeds (2003), visual aids that are used well draw 90% of the audience's attention.

Question 14

In graphics, why is the main concept or relationship highlighted and labelled?

A) It has more appeal for the lay audience.
B) It assists the audience's understanding of the concepts and ideas.
C) It guides the speaker in addressing his/her ideas.
D) It is more persuasive for the audience.

Question 15

Which of the following options are not visual aids?

A) Physical objects, working models and electronic whiteboards
B) Prepared flipcharts and standard whiteboards
C) Graphs, diagrams and charts
D) Gestures and proxemics

Question 16

Visual aids are graphics and visual devices used by a speaker to improve the audience's understanding.

Question 17

Making one object distinguishable from another is best achieved using the principle of

A) alignment.
B) contrast.
C) proximity.
D) repetition.

Question 18

Placing a photograph next to the text to which it refers in a report is adhering to the visual design principle of

A) contrast.
B) alignment.
C) proximity.
D) simplicity.

Question 19

'Chart junk' refers to

A) information that adds to the message being conveyed.
B) any visual information that doesn't add to the meaning of the message.
C) any visual component required to understand the negative message of the graphic.
D) any visual component that adds to the aesthetic quality of the graphic.

Question 20

Differences in colour, form, weight, structure and size relate to which visual design principle?

A) Simplicity
B) Proximity
C) Alignment
D) Contrast

Question 21

A graphical representation of relativity in relation to a whole is best displayed using

A) a bar chart.
B) a pie chart.
C) a table.
D) a Gantt chart.

Question 22

A graphic provides clarity around the message being communicated.

Question 23

According to Browne and Keeley (2007), statistics are not always reliable because

A) they are generally not based on verifiable evidence.
B) the data which researchers wish to collect can be controlled by individuals.
C) they do not necessarily prove what they appear to prove.
D) they are complex and cannot easily be communicated to readers.

Question 24

Research that demonstrated the way most teenagers chose to spend $100 would be best represented by a

A) line graph.
B) bar chart.
C) pie chart.
D) scatter diagram.

Question 25

Multi-line graphs should be limited to

A) five-six lines.
B) two-three lines.
C) three-four lines.
D) six-seven lines.

Question 26

A graphic that is most useful in creating an immediate impact would be

A) a diagram.
B) an illustration.
C) a photograph.
D) a scatter diagram.

Question 27

Cognitive load refers to

A) the amount of information given to an audience at any one time.
B) the effort required by the reader to understand content.
C) the logical argument presented by the writer.
D) a conscious fallacy on behalf of the reader.

Question 28

Plotting a graph refers to

A) thinking about where the graph will go on a page.
B) plotting data points on a graph and joining them with a line.
C) identifying relationships between points within the graph.
D) plotting colour-coded data points on a graph.

Question 29

The singular focus on time management is an advantage of a Gantt chart.

Question 30

Which of the following provides a graphical overview of a project?

A) Gantt chart
B) Pie chart
C) Dot graph
D) Line graph

Question 31

Flow charts are

A) used to illustrate a sequence of actions using special shapes and arrows to indicate the relationships.
B) a shorthand form of writing.
C) a means of conveying as much specific information as possible in as little space as possible.
D) essentially another version of dot-point charts.

Question 32

Identifying the cause of a complaint would be best represented by

A) a flow chart.
B) an organisational chart.
C) a Pareto chart.
D) a Gantt chart.

Question 33

Pareto's principle refers to the idea that

A) the number of complaints are often proportionate to the causes.
B) the number of complaints are often disproportionate to the causes.
C) 80% of issues are related to 20% of causes.
D) you can separate the vital few causes of complaints from the possible many.

Question 34

Graphics are effective at communicating

A) ideas.
B) complicated data.
C) numerical data.
D) all of the above.

Question 35

Which of the following is not imperative when considering which graphic is appropriate to include in a presentation?

A) Choose a graphic that will suit the purpose.
B) Choose a graphic that will present a true and accurate picture.
C) Choose a graphic that will entertain the audience.
D) Choose a graphic that will meet the needs of the audience.

Question 36

Data in tables should be

A) left-justified.
B) right-justified.
C) centred horizontally.
D) centred vertically.

Question 37

The Australian Bureau of Statistics now uses dot charts instead of bar charts because

A) the eye picks up the value more quickly, making dot charts easier to interpret.
B) dot charts are bigger than all other charts and are therefore easier to read.
C) bar charts do not effectively highlight the main points.
D) it received many complaints about the inaccuracy of bar charts.

Question 38

Graphics that specifically focus on relationships are

A) scatter diagrams, pie charts, bar graphs and line graphs.
B) Gantt charts, tables and photographs.
C) flow charts, organisational charts and maps.
D) flow charts and dot graphs.

Question 39

The height of a bar in a bar graph represents

A) quality.
B) relativity.
C) quantity.
D) span.

Question 40

Line graphs are useful for

A) comparing trends between geographic regions.
B) showing a trend over time.
C) comparing quantities.
D) comparing rates.

Question 41

Tables, line graphs, bar graphs, dot graphs and pie charts are standard visual aids. They can only be used to present facts and figures in oral presentations.

Question 42

A symbol is a shorthand form of writing.

Question 43

A flow chart could also be a cause-and-effect diagram.

Question 44

Frequency is the only factor taken into account in a Pareto chart.

Question 45

A chart that represents tasks aligned with personnel completing a project would be

A) an organisational chart.
B) a flow chart.
C) a Gantt chart.
D) all of the above.

Question 46

A pie chart is a graphic that uses vertical columns to show change over time or compare amounts/items.

Question 47

An organisation chart illustrates the steps in a process or procedure.

Question 48

The use of a diamond in a flow chart represents

A) the start or end of a process.
B) the need for a decision.
C) complexity in a process.
D) a step in a process.

Question 49

The tighter the plots around a line in a scatter diagram, the stronger the relationship.

Question 50

What can show the locations of land forms, cities, towns and roads?

A) Scale, grids, symbols and lines
B) Tone, pitch and stress
C) Pie charts, tables and bar charts
D) Dot charts and Gantt charts

Question 51

When data are plotted as points connected by segments of a line that becomes a line graph or chart.

Question 52

A scatter diagram with a negative-strong relationship means that

A) variable B increases slightly (although not as clearly) as variable A increases.
B) variable B decreases as variable A increases.
C) variable B increases as variable A increases.
D) variable B decreases slightly (although not as clearly) as variable A increases.

Question 53

It is difficult to judge areas and size differences accurately when using a pie chart.

Question 54

Representation of technical details associated with how something moved would be best achieved by using

A) an illustration.
B) a diagram.
C) a photograph.
D) all of the above.

Question 55

Multi-line charts are used when one factor in time is compared with another over a period of time. Therefore, there should be three or four lines at most in multi-line charts.

Question 56

Drawings tend to over-simplify real-life situations and confuse the reader with too much detail.

Question 57

Some common types of visuals for presenting spatial relationships and abstract ideas are

A) road signs and illustrations.
B) cartoons and photographs.
C) diagrams, organisation charts, animations and digital videos.
D) abstract art and line drawings.

Question 58

Tables are only used to present specific, precise data, facts and figures.

Question 59

A photograph will have more impact if it is placed on the right-hand page.

Question 60

The dot graph makes it easy to visually connect the graphed point back to its label on the vertical axis. The information is easier to read when plotted in descending order so that the eye follows the dots down to the smallest value.

Question 61

Scale is a particular issue when using graphics because

A) it represents relationships between people.
B) it can be easy to misrepresent a distorted sample population.
C) it can be easy to misrepresent data if distorted.
D) it can be difficult to interpret.

Question 62

Line graphs show movement in quantitative data.

Question 63

Ethical practice is necessary when using graphics because they can

A) offend the audience.
B) have an emotional impact.
C) reveal confidential data.
D) include unverified information.

Question 64

Maps use many numbers as a means of conveying information in a small space.

Question 65

To avoid chart clutter, you should use a comma instead of a space as a thousand separator.

Question 66

When using graphics ethically, it is important to

A) include large graphics.
B) avoid large graphics.
C) avoid distortions and intentional ambiguity.
D) include ambiguity to allow for reader interpretation.

Question 67

When there are six or more variables, a Gantt chart is used.

Question 68

When graphics that misrepresent information mislead the reader, what is likely to be questioned?

A) The reader's interpretation
B) The credibility and value of the document
C) The data collected by the presenter
D) The multimedia used by the presenter

Question 69

Ethical business communicators must design graphics that are emotive.

Question 70

Leaving a cell blank in a table is problematic because

A) it reflects carelessness on the part of the writer.
B) it leaves room for interpretation of figures.
C) it impacts on the clarity of the document.
D) all of the above.