Deck 3: Analyzing the Marketing Environment 

Question 1

are distribution channel firms that help a company find customers or make sales to them.

A) Producers
B) Credit companies
C) Suppliers
D) Resellers
E) Logistics firms

Answer 1

D

Question 2

Volunteers belong to a company's publics.

A) local
B) media
C) citizen-action
D) internal
E) general

Answer 2

D

Question 3

Which of the following is most likely a financial public?

A) minority group
B) corporate attorney
C) community organization
D) stockholder
E) newspaper

Answer 3

D

Question 4

Which of the following is an example of a media public?

A) federal government
B) banking institution
C) television station
D) community organization
E) minority group

Question 5

Which of the following would be placed in the 'Publics' category in the microenvironment?

A) newly formed companies that become competitors in the industry
B) a retailer that agrees to sell the products manufactured by a firm
C) banks, investments analysts and stockholders influencing the company's ability to obtain funds
D) an advertising firm that develops a marketing campaign for a client
E) FedEx and UPS delivering packages for Amazon

Question 6

Which of the following is part of the microenvironment of a firm's marketing environment?

A) the suppliers who work with the company
B) the technological resources available to the company
C) the different demographic trends in the market
D) the cultural forces that exist in a society
E) the political state of the country in which the firm exists

Question 7

Demographic, economic, natural, technological, political, and cultural forces form the _ of an organization.

A) marketing intermediary network
B) macroenvironment
C) supply chain
D) microenvironment
E) internal environment

Question 8

A consumer advocacy group challenges a firm's decision to build a new warehouse in a small community. The advocacy group is an example of a _ public.

A) citizen-action
B) local
C) media
D) government
E) financial

Question 9

markets consist of individuals and households that buy goods and services for personal use.

A) Business
B) Wholesaler
C) Consumer
D) Retailer
E) Government

Question 10

Which of the following is an example of a local public?

A) a company director who is working to improve the organization's public image
B) a supplier responsible for sourcing most of the raw materials used in production
C) a bank that helps a company acquire loans
D) a federal regulatory agency that monitors business practices
E) a community organization that addresses welfare issues in its neighbourhood

Question 11

Which of the following are examples of internal publics of a company?

A) neighbourhood residents and community organizations
B) newspapers, magazines, television stations, blogs, and other Internet media
C) the general public that is directly affected by the company
D) governmental departments and agencies that regulate businesses
E) the managers, board of directors, and workers of the company

Question 12

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its .

A) research department
B) human resource managers
C) top management
D) marketing managers
E) finance department

Question 13

The town of Genter recently witnessed a devastating hurricane that crippled the town's infrastructure. Q-Mart, a retail chain that plans to open a new retail store in Genter, organizes a program to help the people of Genter. The program consists of providing free meals to those who lost their dwellings in the hurricane. What section of the marketing microenvironment is Q-Mart most likely trying to reach?

A) suppliers
B) local publics
C) marketing intermediaries
D) employees
E) competitors

Question 14

A marketing intermediary would most likely help a firm by .

A) supplying the raw materials needed for manufacturing the firm's products
B) negotiating with labour unions regarding wages, hours, and benefits
C) providing technical expertise on the production and design of goods
D) competing directly with the firm in a certain product category
E) moving the firm's goods from production points to distribution centres

Question 15

Which of the following has the primary function of helping a company target and promote its products to the right markets?

A) marketing services agencies
B) physical distribution firms
C) resale marketers
D) service providers
E) credit companies

Question 16

Kelstone Developers is planning to build a new shopping mall that would require the partial acquisition of a nearby public park. Walking Green, an environmental group, challenges the plan citing environmental destruction. In response to the demands of Walking Green, Kelstone Developers promises to build a huge park-like walkway around the mall. Walking Green is an example of a(n) in this scenario.

A) citizen-action public
B) media public
C) government public
D) financial public
E) internal public

Question 17

Monfax Corporation insures manufacturers, distributors, and consumers against the loss or damage of goods during transportation after a purchase or sale. In this case, Monfax is an example of a _ .

A) retailer
B) physical distribution firm
C) financial intermediary
D) wholesaler
E) marketing service agency

Question 18

According to the text, _ are the most important actors in a company's microenvironment.

A) customers
B) employees
C) suppliers
D) stockholders
E) resellers

Question 19

The citizen-action publics in a company's marketing environment include _.

A) government trade agencies
B) employees and managers of the company
C) stockholders and investment analysts
D) environmental groups
E) news channels

Question 20

Which of the following is part of the microenvironment of a company's marketing environment?

A) a set of environmental sustainability laws that significantly impact the company's production processes
B) a set of laws that require the company to scale down its telemarketing calls to customers
C) a new technology that would ensure significant cost-cutting if implemented in the firm
D) building close relationships with its extensive network of suppliers
E) a changing demographic picture that requires the firm to make product adaptations

Question 21

Markwin Electronics is a company that only sells products online. Orders are taken through an interactive website, and goods are shipped out through a small warehouse the company owns. Markwin employees also handle the shipment of goods to desired destinations. How could marketing intermediaries help Markwin expand its business?

Question 22

Walmart's microenvironment includes suppliers.

Question 23

Suppliers help a company stock and move goods from their points of origin to their destinations.

Question 24

Which of the following generational groups accounts for 25 percent of the Canadian population but still controls the highest spending power of any age cohort?

A) Generation Z
B) Millennial
C) baby boomer
D) Lost Generation
E) Generation X

Question 25

Which of the following is most likely categorized as a business market?

A) government agencies that buy goods and services to produce public services
B) firms that buy goods and services to resell for profit
C) individuals who buy goods and services for personal consumption
D) firms that buy goods and services for further processing
E) retail outlets that buy goods and services to sell at discounted prices

Question 26

A public is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Question 27

Reseller markets consist of .

A) firms that buy goods and services to assemble overseas
B) firms that buy goods and services to sell at a profit
C) firms that buy goods and services for further processing
D) government agencies that buy goods and services to produce public services
E) individuals who buy goods and services for personal consumption

Question 28

The approximately 8.6 million Canadian make up the important kids, tweens, and teens markets.

A) baby boomers
B) Generation Zers
C) Millennials
D) Latinos
E) Generation Xers

Question 29

Which generational group is characterized as the most educated and the least materialistic?

A) Generation X
B) Millennial
C) Lost Generation
D) baby boomer
E) Generation Z

Question 30

The Smith Company buys electronic products from manufacturers for wholesale and sells them to various retail outlets. To which of the following markets does The Smith Company directly cater?

A) supplier markets
B) consumer markets
C) business markets
D) manufacturer markets
E) reseller markets

Question 31

Which of the following is a true statement about baby boomers?

A) They are the first generation to have grown up with computers.
B) They are the wealthiest generation in Canadian history.
C) They constitute the largest demographic group in Canada.
D) They are the most educated generation of Canadians.
E) They were born between 1965 and 1976.

Question 32

Marketing intermediaries form an important component of a company's overall value delivery network.

Question 33

A.C. Neilson Company of Canada is a marketing research and polling company that helps client firms acquire important information about the marketplace. This company is an example of a marketing intermediaries.

Question 34

is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.

A) Sociobiology
B) Environmental studies
C) Behavioural ecology
D) Demography
E) Political science

Question 35

Resellers are distribution channel firms that help the company find customers or make sales to them.

Question 36

What are marketing intermediaries? What are the different types of marketing intermediaries? Provide an example of one type of marketing intermediary.

Question 37

Secure is a financial services and insurance company. The company's most profitable division is one that sells the Secure Future Plan. The Secure Future Plan targets customers who are entering retirement and want long-term savings so they can remain financially independent in the later years of their life. The marketing team at Secure has most likely targeted the plan to .

A) baby boomers
B) Generation Zers
C) Lost Generation
D) Millennials
E) Generation Xers

Question 38

How do the different types of publics influence a company's marketing environment?

Question 39

Linamar, a Guelph Ontario based company, manufactures products that power vehicles and sell to private manufacturers that produce automobiles. Which type of market does Linamar directly target?

A) government market
B) retail market
C) reseller market
D) business market
E) consumer market

Question 40

A customer buys a can of Pepsi from a Walmart store. In this scenario, Walmart is a supplier in Pepsi's value delivery network.

Question 41

Changes in variables, such as income, cost of living, interest rates, and savings and borrowing patterns most likely reflect changes in the _ environment of a company.

A) economic
B) political
C) cultural
D) demographic
E) natural

Question 42

Consumers have now adopted a back-to-basics sensibility in their lifestyles and spending patterns.

Question 43

The migration trend towards micropolitan and suburban areas has caused a shift in where people work. This has resulted in a rapid increase in the number of people who .

A) leave the workforce
B) purchase second residences
C) work part-time
D) commute
E) telecommute

Question 44

Which of the following is most likely a characteristic of the millennial generation?

A) They typically avoid using technology while buying products.
B) They are more likely to engage with brands using mobile or social media.
C) They are the wealthiest generation in Canada to date.
D) They are a smaller population than Generation X.
E) They have very little knowledge of using digital media.

Question 45

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

Question 46

Which generational group consists of the kid, teen, and tween markets?

A) Lost Generation
B) Generation Y
C) Generation X
D) Millennial
E) Generation Z

Question 47

Which of the following has resulted from the increased educational levels of the Canadian population?

A) higher number of manufacturing jobs
B) lower mobility of the Canadian population
C) lower number of women in the workforce
D) greater number of women in the workforce
E) lower acceptance of technological changes

Question 48

Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that by 2060, will be about 28 percent of the population. They are appealing to .

A) the Asian Canadian market
B) the French- Canadian market
C) the LGBTQ2 community
D) the millennial generation
E) the African Canadian market

Question 49

Which of the following is most likely a true statement about diversity in Canada?

A) The share of Canadians with French or British Isles origins continue to increase as a share of the total Canadian population.
B) The nation's ethnic populations are expected to decrease in coming decades.
C) Ethnic and cultural differences exist since different ethnic groups remain isolated from one another.
D) Most ethnic groups are shedding their ethnic culture and shifting toward a unified Canadian culture.
E) Various ethnic groups mix together but also retain their cultural differences.

Question 50

Which of the following is most likely a true statement about generational groups in Canada?

A) Generation Xers form the largest segment of the population.
B) The baby boomers comprise the poorest segment of the population.
C) The millennials account for nearly half of all discretionary consumer spending in Canada.
D) Generation Xers are the most educated generation to date.
E) The millennials are the most financially secure generation.

Question 51

Members of which generational group are referred to as echo boomers?

A) Generation Z
B) Lost Generation
C) Millennial
D) Generation X
E) baby boomers

Question 52

Which of the following is the most financially strapped generation in the post-recession era?

A) Generation X
B) Lost Generation
C) Generation Z
D) baby boomers
E) Millennial

Question 53

Which generational group is most comfortable using digital technologies?

A) Generation Z
B) Lost Generation
C) Generation X
D) Zoomer
E) Millennial

Question 54

Which of the following illustrates the changing composition of the Canadian family?

A) There is a growing 'crowded nest' syndrome with about 35% of young Canadians aged 20-34 living with at least one parent.
B) The number of same-sex couples raising children has decreased.
C) The number of married couples with children under 18 is climbing.
D) A decrease in the number of same-sex couples.
E) There are fewer dual-income families as fewer women enter the workforce.

Question 55

Which of the following is most likely a characteristic of Generation Xers?

A) They comprise a considerably larger population than the baby boomers.
B) They prefer quantity over quality of products.
C) They were the first group to grow up in the Internet era.
D) They are the least educated generation to date.
E) They are generally unreceptive to ad pitches that make fun of tradition.

Question 56

Technology is a way of life for , the largest generational group.

A) Generation Z
B) Millennials
C) Generation X
D) Lost Generation
E) baby boomers

Question 57

Companies are adapting their promotional efforts to reflect the changing dynamics of Canadian families.

Question 58

Which of the following is a geographic shift that has been observed in Canada in recent times?

A) More Canadians are moving to micropolitan or suburban areas where they can telecommute.
B) The largest growth as a percentage of population came from some of Canada's largest provinces.
C) Between 2015 and 2017 Alberta experienced a positive interprovincial migration flow.
D) As of July 2018, 5 in 10 Canadians, lived in one of Canada's 36 CMAs.
E) Central and western Canada experienced growth far short of the national average.

Question 59

Companies have responded to consumers' back-to-basics sensibility in their lifestyle and spending patterns through _ .

A) quality marketing
B) value marketing
C) frugal marketing
D) prestige-oriented marketing
E) diverse marketing

Question 60

Between 2014 and 2024, of 30 occupations projected to have the fastest employment growth, most require some type of postsecondary education.

Question 61

In adjusting to the economy, companies may be tempted to increase their marketing budgets.

Question 62

Ursa Martin, a book publisher, has decided to work with Hope in Children, a charity foundation that helps feed and educate children in poor countries. Ursa Martin has decided that a percentage of revenue from every book it sells will go to the charity. The books are marketed by conveying this message to customers. Which of the following marketing techniques describes Ursa Martin's association with Hope in Children?

A) green marketing
B) test marketing
C) niche marketing
D) cause-related marketing
E) joint venture marketing

Question 63

Which of the following is most likely true about business legislation?

A) Business laws fail to prevent unfair competition among the different companies in a market and tend to encourage monopolies.
B) Business laws that are enforced by government agencies have a major impact on a company's marketing performance.
C) Local, national, and state business laws rarely overlap with one another.
D) Business laws usually remain constant over time.
E) Business laws are enforced only in international markets and not in local markets.

Question 64

The environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

A) technological
B) demographic
C) social
D) political
E) cultural

Question 65

The Consumer Product Safety Commission has created complex regulations for testing new drugs before they are sold to the public.

Question 66

The boom in online, mobile, and social media has created a new set of social and ethical issues for companies. Their greatest concern involves _.

A) providing too many alternative products online which confuses customers
B) failing to reach their target customers through online marketing
C) failure to provide value-priced products for online customers
D) protecting the privacy of knowing and unknowing customers
E) rarely following the marketing orientation when devising promotional offers online

Question 67

Many companies have started to target the LGBTQ2 market segment which has significant buying power.

Question 68

Recyclable or biodegradable packaging, recycled materials and components, and better pollution controls are ways that marketers have responded to the .

A) new government intervention program
B) environmental sustainability
C) pollution reduction movement
D) new recycling laws
E) increased need to comply with environmental regulations

Question 69

P&G "Tide Loads of Hope" program provides mobile laundromats and loads of clean laundry to families in disaster-stricken areas. This is an example of marketing.

A) social
B) charitable
C) ethical
D) environmental
E) cause-related

Question 70

As the economy has improved, consumers are again indulging in luxuries and bigger-ticket purchases.

Question 71

Stringent product regulations have helped to lower research costs and decrease time between new product ideas and their introduction to the market.

Question 72

The purchasing power of a population is part of the demographic environment of a company's macroenvironment.

Question 73

In the context of income distribution, the middle class in the United States has grown in size over the past several decades.

Question 74

In a marketer's macroenvironment, the environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a given society.

A) cultural
B) natural
C) technological
D) internal
E) political

Question 75

Describe the major trends in the natural environment that marketers need to be aware of.

Question 76

Governments most likely enact business legislation to .

A) prevent unfair competition in the market
B) allow a single large monopoly in the market
C) prevent alternative products from entering the market
D) dissociate social responsibility from commerce
E) protect the interests of producers rather than society

Question 77

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

Question 78

Which of the following is most likely true about people's beliefs and values?

A) Secondary beliefs are passed on from parents to children.
B) Belief in marriage is a secondary belief for most Canadians.
C) Core beliefs and values have a high degree of persistence.
D) Secondary beliefs and values cannot be changed.
E) Marketers have a high chance of changing core beliefs and values.

Question 79

Which of the following represents a change in the technological environment of a marketing firm?

A) increased use of RFID systems to track products
B) increased use of cause-related marketing
C) increased use of value marketing techniques and promotions
D) increased need to engage in mass marketing over market segmentation
E) increased need to comply with environmental regulations

Question 80

Fargo Inc. is a carbonated beverage manufacturer that has many manufacturing plants around the world. It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. This scenario depicts Fargo's concern for its environment.

A) natural
B) economic
C) demographic
D) political
E) cultural