Question 1

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its .

Accepted Answer

A)  research department 
B)  human resource managers 
C)  top management 
D)  marketing managers 
E)  finance department 
A)  research department 
B)  human resource managers 
C)  top management 
D)  marketing managers 
E)  finance department C

Question 2

Which of the following is most likely a true statement about generational groups in Canada?

Accepted Answer

A)  Generation Xers form the largest segment of the population. 
B)  The baby boomers comprise the poorest segment of the population. 
C)  The millennials account for nearly half of all discretionary consumer spending in Canada. 
D)  Generation Xers are the most educated generation to date. 
E)  The millennials are the most financially secure generation. 
A)  Generation Xers form the largest segment of the population. 
B)  The baby boomers comprise the poorest segment of the population. 
C)  The millennials account for nearly half of all discretionary consumer spending in Canada. 
D)  Generation Xers are the most educated generation to date. 
E)  The millennials are the most financially secure generation. D

Question 3

Companies are adapting their promotional efforts to reflect the changing dynamics of Canadian families.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is the most financially strapped generation in the post-recession era?

Accepted Answer

A)  Generation X 
B)  Lost Generation 
C)  Generation Z 
D)  baby boomers 
E)  Millennial 
A)  Generation X 
B)  Lost Generation 
C)  Generation Z 
D)  baby boomers 
E)  Millennial

Question 5

A marketing intermediary would most likely help a firm by .

Accepted Answer

A)  supplying the raw materials needed for manufacturing the firm's products 
B)  negotiating with labour unions regarding wages, hours, and benefits 
C)  providing technical expertise on the production and design of goods 
D)  competing directly with the firm in a certain product category 
E)  moving the firm's goods from production points to distribution centres 
A)  supplying the raw materials needed for manufacturing the firm's products 
B)  negotiating with labour unions regarding wages, hours, and benefits 
C)  providing technical expertise on the production and design of goods 
D)  competing directly with the firm in a certain product category 
E)  moving the firm's goods from production points to distribution centres

Question 6

Government regulations are intended to protect consumers, companies, and societal interests.

Accepted Answer

A) True 
 B)False

Question 7

Many companies have started to target the LGBTQ2 market segment which has significant buying power.

Accepted Answer

A) True 
 B)False

Question 8

The citizen-action publics in a company's marketing environment include _.

Accepted Answer

A)  government trade agencies 
B)  employees and managers of the company 
C)  stockholders and investment analysts 
D)  environmental groups 
E)  news channels 
A)  government trade agencies 
B)  employees and managers of the company 
C)  stockholders and investment analysts 
D)  environmental groups 
E)  news channels

Question 9

Suppliers help a company stock and move goods from their points of origin to their destinations.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following represents a change in the technological environment of a marketing firm?

Accepted Answer

A)  increased use of RFID systems to track products 
B)  increased use of cause-related marketing 
C)  increased use of value marketing techniques and promotions 
D)  increased need to engage in mass marketing over market segmentation 
E)  increased need to comply with environmental regulations 
A)  increased use of RFID systems to track products 
B)  increased use of cause-related marketing 
C)  increased use of value marketing techniques and promotions 
D)  increased need to engage in mass marketing over market segmentation 
E)  increased need to comply with environmental regulations

Question 11

markets consist of individuals and households that buy goods and services for personal use.

Accepted Answer

A)  Business 
B)  Wholesaler 
C)  Consumer 
D)  Retailer 
E)  Government 
A)  Business 
B)  Wholesaler 
C)  Consumer 
D)  Retailer 
E)  Government

Question 12

Which of the following generational groups accounts for 25 percent of the Canadian population but still controls the highest spending power of any age cohort?

Accepted Answer

A)  Generation Z 
B)  Millennial 
C)  baby boomer 
D)  Lost Generation 
E)  Generation X 
A)  Generation Z 
B)  Millennial 
C)  baby boomer 
D)  Lost Generation 
E)  Generation X

Question 13

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is most likely true about people's beliefs and values?

Accepted Answer

A)  Secondary beliefs are passed on from parents to children. 
B)  Belief in marriage is a secondary belief for most Canadians. 
C)  Core beliefs and values have a high degree of persistence. 
D)  Secondary beliefs and values cannot be changed. 
E)  Marketers have a high chance of changing core beliefs and values. 
A)  Secondary beliefs are passed on from parents to children. 
B)  Belief in marriage is a secondary belief for most Canadians. 
C)  Core beliefs and values have a high degree of persistence. 
D)  Secondary beliefs and values cannot be changed. 
E)  Marketers have a high chance of changing core beliefs and values.

Question 15

The environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

Accepted Answer

A)  technological 
B)  demographic 
C)  social 
D)  political 
E)  cultural 
A)  technological 
B)  demographic 
C)  social 
D)  political 
E)  cultural

Question 16

A customer buys a can of Pepsi from a Walmart store. In this scenario, Walmart is a supplier in Pepsi's value delivery network.

Accepted Answer

A) True 
 B)False

Question 17

Fargo Inc. is a carbonated beverage manufacturer that has many manufacturing plants around the world. It is planning to shift from using thermal power to wind power for its manufacturing plants in the Netherlands to decrease dependency on nonrenewable sources of energy. This scenario depicts Fargo's concern for its environment.

Accepted Answer

A)  natural 
B)  economic 
C)  demographic 
D)  political 
E)  cultural 
A)  natural 
B)  economic 
C)  demographic 
D)  political 
E)  cultural

Question 18

Which of the following is a geographic shift that has been observed in Canada in recent times?

Accepted Answer

A)  More Canadians are moving to micropolitan or suburban areas where they can telecommute. 
B)  The largest growth as a percentage of population came from some of Canada's largest provinces. 
C)  Between 2015 and 2017 Alberta experienced a positive interprovincial migration flow. 
D)  As of July 2018, 5 in 10 Canadians, lived in one of Canada's 36 CMAs. 
E)  Central and western Canada experienced growth far short of the national average. 
A)  More Canadians are moving to micropolitan or suburban areas where they can telecommute. 
B)  The largest growth as a percentage of population came from some of Canada's largest provinces. 
C)  Between 2015 and 2017 Alberta experienced a positive interprovincial migration flow. 
D)  As of July 2018, 5 in 10 Canadians, lived in one of Canada's 36 CMAs. 
E)  Central and western Canada experienced growth far short of the national average.

Question 19

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

Accepted Answer

Concern for the natural environment has

Question 20

As the economy has improved, consumers are again indulging in luxuries and bigger-ticket purchases.

Accepted Answer

A) True 
 B)False

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its .

Which of the following is most likely a true statement about generational groups in Canada?

Companies are adapting their promotional efforts to reflect the changing dynamics of Canadian families.

Which of the following is the most financially strapped generation in the post-recession era?

A marketing intermediary would most likely help a firm by .

Government regulations are intended to protect consumers, companies, and societal interests.

Many companies have started to target the LGBTQ2 market segment which has significant buying power.

The citizen-action publics in a company's marketing environment include _.

Suppliers help a company stock and move goods from their points of origin to their destinations.

Which of the following represents a change in the technological environment of a marketing firm?

markets consist of individuals and households that buy goods and services for personal use.

Which of the following generational groups accounts for 25 percent of the Canadian population but still controls the highest spending power of any age cohort?

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

Which of the following is most likely true about people's beliefs and values?

The environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

A customer buys a can of Pepsi from a Walmart store. In this scenario, Walmart is a supplier in Pepsi's value delivery network.

Which of the following is a geographic shift that has been observed in Canada in recent times?

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

As the economy has improved, consumers are again indulging in luxuries and bigger-ticket purchases.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters

Exam 3: Analyzing the Marketing Environment

The responsibility for setting a company's mission, objectives, broad strategies, and policies primarily lies with its .

Which of the following is most likely a true statement about generational groups in Canada?

Companies are adapting their promotional efforts to reflect the changing dynamics of Canadian families.

Which of the following is the most financially strapped generation in the post-recession era?

A marketing intermediary would most likely help a firm by .

Government regulations are intended to protect consumers, companies, and societal interests.

Many companies have started to target the LGBTQ2 market segment which has significant buying power.

The citizen-action publics in a company's marketing environment include _.

Suppliers help a company stock and move goods from their points of origin to their destinations.

Which of the following represents a change in the technological environment of a marketing firm?

markets consist of individuals and households that buy goods and services for personal use.

Which of the following generational groups accounts for 25 percent of the Canadian population but still controls the highest spending power of any age cohort?

Marketers now face increasingly diverse markets, both at home and abroad, as their operations become more international in scope.

Which of the following is most likely true about people's beliefs and values?

The environment is perhaps the most dramatic force shaping the destiny of individuals and offering exciting opportunities for marketers.

A customer buys a can of Pepsi from a Walmart store. In this scenario, Walmart is a supplier in Pepsi's value delivery network.

Which of the following is a geographic shift that has been observed in Canada in recent times?

What is environmental sustainability? How does it affect the marketing environment? Provide examples to illustrate your response.

As the economy has improved, consumers are again indulging in luxuries and bigger-ticket purchases.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behaviour

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters