Deck 16: Social Responsibility and Ethics

Question 1

A company should avoid high-pressure selling if it wants to ________.

A) achieve short-term gains
B) move a previous year's product models
C) comply with local and federal laws
D) build long-term relationships with customers
E) maintain an accurate customer database

Answer 1

D

Question 2

A major step in regulating unfair or deceptive acts or practices was the enactment of the ________ in 1938.

A) Robinson-Patman Act
B) Wheeler-Lea Act
C) Consumer Product Safety Act
D) Taft-Hartley Act
E) Sherman Act

Answer 2

B

Question 3

In advertising,puffery refers to ________.

A) broadcasting a straightforward promotional message
B) including innocent exaggeration for effect
C) creating emotional appeals for a brand
D) creating subliminal appeals for a brand
E) providing value-added promotions

Answer 3

B

Question 4

Critics charge that high advertising and promotion costs unnecessarily increase retail prices.Marketers most likely respond to this criticism by arguing that advertising ________.

A) provides essential psychological benefits about products
B) adds value by giving consumers product information
C) generates tax breaks for small businesses
D) applies a functional value to the product
E) lowers prices by increasing competition

Question 5

________ marketing is defined as meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

A) Sustainable
B) Customer driving
C) Mass
D) Customer-driven
E) Differential

Question 6

A class-action lawsuit was brought against a national burger chain,charging that its food contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but critics continue to point out the health dangers of many fast food menu items.From the description,it can be concluded that these critics are concerned that the fast food industry is ________.

A) using high-pressure sales tactics
B) creating deceptive promotions
C) engaging in deceptive pricing
D) utilizing misleading packaging
E) selling harmful products

Question 7

A pen that costs five cents to make may cost a consumer $2 to buy.According to critics,this is an example of ________.

A) deceptive advertising
B) redlining
C) excessive markup
D) high-pressure selling
E) shoddy manufacturing

Question 8

High-pressure selling will most likely work in situations that involve ________.

A) valued customers
B) repeat customers
C) service-based sales
D) one-time sales
E) complex products

Question 9

A common criticism of the marketing system is that intermediaries ________.

A) are too few in number
B) are typically inefficient
C) provide only essential services
D) undervalue their service costs
E) are overly protective of manufacturers' interests

Question 10

The ________ concept specifically focuses on future company needs,but not on future customer needs.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) global marketing
E) cause marketing

Question 11

The ________ concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Question 12

Deceptive promotion overstates a product's features or ________.

A) retail price
B) performance
C) wholesale cost
D) packaging
E) brand name

Question 13

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets.New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media.For which of the following could Trendy Teens be easily criticized in this scenario?

A) deceptive promotion
B) redlining
C) high-pressure selling
D) planned obsolescence
E) perceived obsolescence

Question 14

Several companies,some of them operating through the Internet,offer paycheck advances.Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who cannot afford having traditional bank accounts.For which of the following practices can these companies be most easily criticized?

A) frequently selling shoddy products
B) poorly serving disadvantaged consumers
C) selling through high-pressure methods
D) placing high costs on advertising and promotion
E) using predatory pricing tactics

Question 15

The ________ concept focuses on meeting a company's short-term sales,growth,and profit needs by giving customers what they want now.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) cause marketing

Question 16

Some companies intentionally manufacture their products with materials or components that will break,wear,rust,or rot sooner than they should.This practice is called ________.

A) perceived obsolescence
B) redlining
C) planned obsolescence
D) puffery
E) reverse redlining

Question 17

Critics claim that companies in the ________ industry are more likely to introduce planned streams of new products that make older models obsolete.

A) automotive
B) housing
C) food and beverage
D) consumer electronics
E) music

Question 18

________ refers to persuading people to buy goods they had no thought of buying.

A) Sustainable marketing
B) High-pressure selling
C) Customer-driven marketing
D) Redlining
E) Reverse redlining

Question 19

When major chain retailers avoid placing stores in disadvantaged neighborhoods,they are accused of the discriminatory practice of ________.

A) perceived obsolescence
B) reverse redlining
C) redlining
D) puffery
E) planned obsolescence

Question 20

The ________ concept specifically focuses on future customer needs,but not on future business needs.

A) societal marketing
B) strategic planning
C) sustainable marketing
D) marketing
E) selling

Question 21

The Great Recession has most likely resulted in a(n)________.

A) demand for private goods
B) increase in cultural pollution
C) decline in conspicuous spending
D) increase in modern materialism
E) desire for extravagant products

Question 22

Qtopia Inc.is currently designing a new product line with the goal of making each product easy to recover,reuse,or recycle.Qtopia Inc.plans to recover many of these products when they reach the end of their life cycle and reuse components in new products.In this case,Qtopia Inc.is demonstrating ________.

A) pollution prevention
B) pollution control
C) product stewardship
D) the marketing concept
E) the selling concept

Question 23

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

A) planned obsolescence
B) excessive materialism
C) predatory competition
D) acquisition
E) redlining

Question 24

According to critics,large marketing companies use patents and heavy promotion spending to ________.

A) acquire smaller companies
B) offset too many social costs
C) prevent industry competition
D) achieve economies of scale
E) offset cultural pollution

Question 25

Promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption relate to the consumer's right to ________.

A) not buy a product that is offered for sale
B) be well informed about important aspects of a product
C) consume now in a way that will preserve the world for future generations
D) be protected against questionable products and marketing practices
E) influence marketing practices in ways that will improve quality of life

Question 26

Which of the following is a traditional right of buyers?

A) the right to charge any price for a product, provided no discrimination exists among similar kinds of buyers
B) the right to spend any amount to promote a product, provided it is not defined as unfair competition
C) the right to use any product message, provided it is not misleading or dishonest in content or execution
D) the right to use buying incentive programs, provided they are not unfair or misleading
E) the right not to buy a product that is offered for sale

Question 27

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

A) consumer acceptance of changing clothing styles
B) affordable products in disadvantage communities
C) use of social media in product comparisons
D) consumer interest in modern technology
E) high failure rate of new products

Question 28

________ calls for "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

A) Pollution prevention
B) Pollution control
C) Consumerism
D) The marketing concept
E) The selling concept

Question 29

________ is a management approach that involves developing strategies that both support the ecological balance and produce profits for the company.

A) Consumerism
B) Quasi-environmentalism
C) Environmental sustainability
D) Materialism
E) The marketing concept

Question 30

________ is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.

A) Environmentalism
B) Proactivism
C) Affirmative action
D) Consumerism
E) Liberalism

Question 31

Which of the following is a traditional right of sellers?

A) the right to introduce any product in any size and style, provided it is not hazardous to personal health or safety
B) the right to expect a product to be safe
C) the right to expect a product to perform as claimed
D) the right to consume now in a way that will preserve and sustain the world for future generations of consumers
E) the right to be well informed about important aspects of a product

Question 32

Environmentalists assert that the marketing system's goal should be to maximize ________.

A) gross domestic product
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption

Question 33

The two major citizen action movements to keep businesses in line are ________.

A) environmentalism and consumerism
B) protectionism and materialism
C) consumerism and protectionism
D) liberalism and monetarism
E) innovation and predatory pricing

Question 34

Carboi is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.Carboi offers contribution packages for driving,flying,and home energy use.Through Carboi,consumers can pay some of the ________ costs of their private goods and services.

A) promotional
B) safety
C) recovery
D) distribution
E) social

Question 35

________ involves thinking ahead to create products that are easier to recover,reuse,recycle,or safely return to nature after usage,thus becoming part of the ecological cycle.

A) Consumerism
B) Design for environment
C) Beyond greening
D) Pollution control
E) Pollution prevention

Question 36

Jeremy Clarkson,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signs.From the description given,it can be concluded that Jeremy is concerned about ________.

A) high promotion costs
B) cultural pollution
C) deceptive practices
D) false wants and too much materialism
E) the balance between private goods and social goods

Question 37

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

A) The marketing concept
B) Pollution control
C) Product stewardship
D) Consumerism
E) Pollution prevention

Question 38

Critics who assert that the marketing system promotes too much interest in material possessions are most likely concerned that the result of successful marketing will be ________.

A) high-pressure selling tactics
B) unsustainable overconsumption
C) perceived obsolescence
D) planned obsolescence
E) deceptive pricing

Question 39

Controlling the ingredients that go into certain products and reducing the level of advertising "noise" are part of proposals relating to the consumer's right to ________.

A) not buy a product that is offered for sale
B) expect a product to perform as claimed
C) be well informed about important aspects of the product
D) be protected against questionable products, promotions, and marketing practices
E) influence marketing practices in ways that will improve quality of life

Question 40

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

A) minimalistic social costs
B) the creation of false wants
C) excessive materialism
D) high promotion costs
E) cultural pollution

Question 41

Maytag's front-loading Neptune washer comes in attractive designs and also guarantees quick cleaning and high energy efficiency.The Neptune washer is most likely an example of a ________ product.

A) deficient
B) pleasing
C) salutary
D) desirable
E) disposable

Question 42

Beverages that are high in sugar are called ________ products.

A) deficient
B) pleasing
C) salutary
D) desirable
E) salubrious

Question 43

Which of the following is the best example of a salutary product?

A) cereal
B) cigarettes
C) bottled water
D) junk food
E) dental insurance

Question 44

________ products give both high immediate satisfaction and high long-run benefits.

A) Deficient
B) Pleasing
C) Desirable
D) Salutary
E) Threatening

Question 45

________ serves as a guide to the future,laying out how a company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

A) An environmental mission statement
B) A cradle-to-cradle practice
C) Pollution prevention
D) Product stewardship
E) A sustainability vision

Question 46

The societal marketing concept states that companies should try to turn ________.

A) deficient products into pleasing ones
B) desirable products into pleasing ones
C) deficient products into salutary ones
D) all of their products into salutary ones
E) all of their products into desirable ones

Question 47

Products that give high immediate satisfaction but may hurt consumers in the long run are called ________ products.

A) deficient
B) pleasing
C) salutary
D) desirable
E) threatening

Question 48

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

A) sense-of-mission marketing
B) innovative marketing
C) customer value marketing
D) consumerist marketing
E) differential marketing

Question 49

Lakeland Inc.employees get 40 hours paid leave each year to pursue volunteer projects.The company runs a service day that hosts projects in 25 countries,and it supports a nonprofit that brings young people into public service for a year.Lakeland could be most accurately described as practicing ________ marketing.

A) affiliate
B) undifferentiated
C) differentiated
D) innovative
E) sense-of-mission

Question 50

What do most companies today focus on when it comes to protecting the environment?

A) investing heavily in pollution prevention
B) practicing product stewardship
C) developing a sustainable vision
D) investing heavily in environmental technology
E) increasing the biodegradability of products

Question 51

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is most likely practicing ________ marketing.

A) value
B) societal
C) sense-of-mission
D) consumer-oriented
E) customer value

Question 52

What are deficient products?

A) products that have neither immediate appeal nor long-run benefits
B) products that give high immediate satisfaction but hurt consumers in the long run
C) products that have low appeal but may benefit consumers in the long run
D) products that are either unsafe or inferior
E) products in the decline stage of the product life cycle

Question 53

________ marketing means that a company must define its mission in broad social terms rather than narrow product terms.

A) Societal
B) Sense-of-mission
C) Consumer-oriented
D) Customer value
E) Innovative

Question 54

The ________ concept holds that a company's marketing should support the best long-run performance of the marketing system.

A) selling
B) global marketing
C) sustainable marketing
D) differential marketing
E) marketing

Question 55

Concerns about barriers to entry are most likely an aspect of ________ decisions.

A) advertising
B) product
C) packaging
D) channel
E) competitive relations

Question 56

The challenge for makers of ________ products is to add long-run benefits without reducing the products' agreeable qualities.

A) salutary
B) desirable
C) pleasing
D) durable
E) deficient

Question 57

Jeff Barkins is a conscientious marketing manager.Sometimes,Jeff and his staff are unclear what decisions to make when faced with moral dilemmas.Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

A) business value statement
B) company mission statement
C) company vision statement
D) corporate marketing ethics policy
E) financial statement

Question 58

Ingenious Group views and organizes its marketing activities from the viewpoint of its buyers.Management works hard to sense,serve,and satisfy the needs of its well-defined group of buyers.Which of the following does Ingenious Group most likely practice?

A) consumer-oriented marketing
B) societal marketing
C) sense-of-mission marketing
D) affiliate marketing
E) innovative marketing

Question 59

The challenge posed by ________ products is to add some agreeable qualities so that they will become more desirable in the consumers' minds.

A) salutary
B) desirable
C) pleasing
D) durable
E) aesthetic

Question 60

Innovative marketing most likely involves ________.

A) protecting the natural environment
B) considering the consumer's point of view
C) seeking real product and marketing improvements
D) defining goals in broad social terms rather than narrow product terms
E) placing an emphasis on increasing short-run sales rather than long-term value

Question 61

Product stewardship is a beyond greening activity.

Question 62

In sense-of-mission marketing,a company defines its mission in product terms rather than social terms.

Question 63

Deceptive packaging includes exaggerating package contents through subtle design and misleading labels.

Question 64

Deceptive promotion involves falsely advertising a large price reduction from a phony high retail list price.

Question 65

In the progress toward environmental sustainability,a company must first develop a sustainability vision,which serves as a guide to the future.

Question 66

Pleasing products have low immediate appeal but benefit consumers in the long run.

Question 67

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Question 68

The presence of large national chain stores in low-income neighborhoods would most likely help to keep prices down.

Question 69

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.

Question 70

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Question 71

An increase in private goods,such as cars,typically leads to an increased need for public services,such as parking spaces.

Question 72

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Question 73

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs,the strategic planning concept considers both.

Question 74

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Question 75

The management strategy of environmental sustainability focuses on developing ways to support the environment while also producing profits.

Question 76

When a company expands by developing its own products rather than acquiring a competitor,the company is likely to be accused of reducing competition.

Question 77

A company that makes marketing decisions by considering consumers' wants and long-run interests,the company's requirements,and society's long-run interests is practicing consumer-oriented marketing.

Question 78

Marketers are most effective when they attempt to create new wants rather than when they appeal to existing ones.

Question 79

Marketing critics claim that the overselling of private goods results in social costs.

Question 80

Companies that practice perceived obsolescence use product components that will break,wear,rust,or rot sooner than they should.