Question 1

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Accepted Answer

A) True 
 B)False  False

Question 2

Promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption relate to the consumer's right to ________.

Accepted Answer

A)  not buy a product that is offered for sale 
B)  be well informed about important aspects of a product 
C)  consume now in a way that will preserve the world for future generations 
D)  be protected against questionable products and marketing practices 
E)  influence marketing practices in ways that will improve quality of life 
A)  not buy a product that is offered for sale 
B)  be well informed about important aspects of a product 
C)  consume now in a way that will preserve the world for future generations 
D)  be protected against questionable products and marketing practices 
E)  influence marketing practices in ways that will improve quality of life C

Question 3

________ serves as a guide to the future,laying out how a company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Accepted Answer

A)  An environmental mission statement 
B)  A cradle-to-cradle practice 
C)  Pollution prevention 
D)  Product stewardship 
E)  A sustainability vision 
A)  An environmental mission statement 
B)  A cradle-to-cradle practice 
C)  Pollution prevention 
D)  Product stewardship 
E)  A sustainability vision E

Question 4

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a salutary product.

Accepted Answer

A) True 
 B)False

Question 5

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

Accepted Answer

A)  The marketing concept 
B)  Pollution control 
C)  Product stewardship 
D)  Consumerism 
E)  Pollution prevention 
A)  The marketing concept 
B)  Pollution control 
C)  Product stewardship 
D)  Consumerism 
E)  Pollution prevention

Question 6

The ________ concept specifically focuses on future customer needs,but not on future business needs.

Accepted Answer

A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  selling 
A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  selling

Question 7

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Accepted Answer

A) True 
 B)False

Question 8

Define consumerism and environmentalism.

Accepted Answer

Consumerism is an organized movement of

Question 9

In advertising,puffery refers to ________.

Accepted Answer

A)  broadcasting a straightforward promotional message 
B)  including innocent exaggeration for effect 
C)  creating emotional appeals for a brand 
D)  creating subliminal appeals for a brand 
E)  providing value-added promotions 
A)  broadcasting a straightforward promotional message 
B)  including innocent exaggeration for effect 
C)  creating emotional appeals for a brand 
D)  creating subliminal appeals for a brand 
E)  providing value-added promotions

Question 10

The two major citizen action movements to keep businesses in line are ________.

Accepted Answer

A)  environmentalism and consumerism 
B)  protectionism and materialism 
C)  consumerism and protectionism 
D)  liberalism and monetarism 
E)  innovation and predatory pricing 
A)  environmentalism and consumerism 
B)  protectionism and materialism 
C)  consumerism and protectionism 
D)  liberalism and monetarism 
E)  innovation and predatory pricing

Question 11

A common criticism of the marketing system is that intermediaries ________.

Accepted Answer

A)  are too few in number 
B)  are typically inefficient 
C)  provide only essential services 
D)  undervalue their service costs 
E)  are overly protective of manufacturers' interests 
A)  are too few in number 
B)  are typically inefficient 
C)  provide only essential services 
D)  undervalue their service costs 
E)  are overly protective of manufacturers' interests

Question 12

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Accepted Answer

A) True 
 B)False

Question 13

Deceptive promotion involves falsely advertising a large price reduction from a phony high retail list price.

Accepted Answer

A) True 
 B)False

Question 14

The societal marketing concept states that companies should try to turn ________.

Accepted Answer

A)  deficient products into pleasing ones 
B)  desirable products into pleasing ones 
C)  deficient products into salutary ones 
D)  all of their products into salutary ones 
E)  all of their products into desirable ones 
A)  deficient products into pleasing ones 
B)  desirable products into pleasing ones 
C)  deficient products into salutary ones 
D)  all of their products into salutary ones 
E)  all of their products into desirable ones

Question 15

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is most likely practicing ________ marketing.

Accepted Answer

A)  value 
B)  societal 
C)  sense-of-mission 
D)  consumer-oriented 
E)  customer value 
A)  value 
B)  societal 
C)  sense-of-mission 
D)  consumer-oriented 
E)  customer value

Question 16

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

Accepted Answer

A)  sense-of-mission marketing 
B)  innovative marketing 
C)  customer value marketing 
D)  consumerist marketing 
E)  differential marketing 
A)  sense-of-mission marketing 
B)  innovative marketing 
C)  customer value marketing 
D)  consumerist marketing 
E)  differential marketing

Question 17

The ________ concept focuses on meeting a company's short-term sales,growth,and profit needs by giving customers what they want now.

Accepted Answer

A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  cause marketing 
A)  societal marketing 
B)  strategic planning 
C)  sustainable marketing 
D)  marketing 
E)  cause marketing

Question 18

The Great Recession has most likely resulted in a(n)________.

Accepted Answer

A)  demand for private goods 
B)  increase in cultural pollution 
C)  decline in conspicuous spending 
D)  increase in modern materialism 
E)  desire for extravagant products 
A)  demand for private goods 
B)  increase in cultural pollution 
C)  decline in conspicuous spending 
D)  increase in modern materialism 
E)  desire for extravagant products

Question 19

Concerns about barriers to entry are most likely an aspect of ________ decisions.

Accepted Answer

A)  advertising 
B)  product 
C)  packaging 
D)  channel 
E)  competitive relations 
A)  advertising 
B)  product 
C)  packaging 
D)  channel 
E)  competitive relations

Question 20

Product stewardship is a beyond greening activity.

Accepted Answer

A) True 
 B)False

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption relate to the consumer's right to ________.

________ serves as a guide to the future,laying out how a company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a salutary product.

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

The ________ concept specifically focuses on future customer needs,but not on future business needs.

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Define consumerism and environmentalism.

In advertising,puffery refers to ________.

The two major citizen action movements to keep businesses in line are ________.

A common criticism of the marketing system is that intermediaries ________.

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Deceptive promotion involves falsely advertising a large price reduction from a phony high retail list price.

The societal marketing concept states that companies should try to turn ________.

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is most likely practicing ________ marketing.

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

The ________ concept focuses on meeting a company's short-term sales,growth,and profit needs by giving customers what they want now.

The Great Recession has most likely resulted in a(n)________.

Concerns about barriers to entry are most likely an aspect of ________ decisions.

Product stewardship is a beyond greening activity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters

Exam 16: Social Responsibility and Ethics

When a company views and organizes its marketing activities from only the consumer's point of view,it is practicing societal marketing.

Promoting the use of sustainable ingredients,recycling and reducing solid wastes,and managing energy consumption relate to the consumer's right to ________.

________ serves as a guide to the future,laying out how a company's products and services,processes,and policies must evolve and what new technologies must be developed to get there.

Xorbate Blue is a relatively new food supplement that provides both high immediate satisfaction and high long-run benefits.Xorbate Blue is best classified as a salutary product.

________ involves minimizing pollution from production and all environmental impacts throughout the full life cycle of goods.

The ________ concept specifically focuses on future customer needs,but not on future business needs.

Developing biodegradable packaging and implementing energy-efficient operations are examples of pollution prevention activities.

Define consumerism and environmentalism.

In advertising,puffery refers to ________.

The two major citizen action movements to keep businesses in line are ________.

A common criticism of the marketing system is that intermediaries ________.

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Deceptive promotion involves falsely advertising a large price reduction from a phony high retail list price.

The societal marketing concept states that companies should try to turn ________.

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is most likely practicing ________ marketing.

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

The ________ concept focuses on meeting a company's short-term sales,growth,and profit needs by giving customers what they want now.

The Great Recession has most likely resulted in a(n)________.

Concerns about barriers to entry are most likely an aspect of ________ decisions.

Product stewardship is a beyond greening activity.

Marketing: Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Products,Services,and Brands: Building Customer Value

New Product Development and Product Life Cycle Strategies

Pricing: Understanding and Capturing Customer Value

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

The Global Marketplace

Filters