Deck 2: Consumer and Social Well-Being

Question 1

Which act makes it illegal for American executives to bribe foreigners to gain business?

A) Lanham Act
B) Foreign Corrupt Practices Act
C) Patriot Act
D) Robinson-Patman Act

Answer 1

B

Question 2

What is the role of a product and how does it relate to marketing activities?

Answer 2

Products meet existing needs, and marketing activities only help to communicate their availability. The economics of information perspective regards advertising as an important source of consumer information learning. This view emphasizes the economic cost of the time we spend to search for products. Accordingly, advertising is a service for which consumers are willing to pay because the information it provides reduces their search time.

Question 3

Explain why advertising is necessary.

Answer 3

Advertising helps to communicate products' availability and usefulness.

Question 4

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

A) private
B) third-party
C) voice
D) complaint

Question 5

The Federal Cigarette Labeling and Advertising Act ________.

A) bans cigarette smoking in public places
B) requires cigarette manufacturers to list ingredients
C) bans cigarette smoking in restaurants
D) requires cigarette packages to carry warning labels from the Surgeon General

Question 6

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.

A) private
B) third-party
C) voice
D) public

Question 7

The consumer's focus on personal health is merging with a growing interest in global health. Some analysts call this new value ________.

A) consumer addiction
B) consumed consumers
C) conscientious consumerism
D) compulsive consumption

Question 8

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) reminder advertising

Question 9

Advertising is a service for which consumers are willing to pay because the information it provides reduces their search time.

Question 10

Ralph Nader's book, Unsafe at Any Speed, was published in part to enforce the consumer's right to ________.

A) safety
B) complain
C) choose
D) redress

Question 11

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

A) private
B) third-party
C) voice
D) complaint

Question 12

The U.S. government is trying to encourage businesses and consumers to select green cleaning products, which of the following are examples of company's pursuing such products?

A) Arm & Hammer
B) Unilever
C) Nestle
D) SC Johnson & Co.

Question 13

Business ethics are rules of conduct published by the Better Business Bureau that guide actions in the marketplace.

Question 14

If you are unhappy with a product or service, what are your three possible courses of action?

Question 15

Rules of conduct that guide actions in the marketplace are called ________.

A) social obligation
B) social responsibility
C) business ethics
D) social awareness

Question 16

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

A) Right to safety
B) Right to be informed
C) Right to choice
D) Right to desire more

Question 17

The importance people attach to worldly possessions is called ________.

A) ego products
B) materialism
C) needs
D) wants

Question 18

Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.

A) Japan
B) Mexico
C) Germany
D) All of the above

Question 19

Products meet existing needs, and marketing activities only help to communicate their availability.

Question 20

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Question 21

Participatory action research is also called transformative consumer research.

Question 22

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Question 23

The Food and Drug Administration (FDA) enforces laws and regulations on foods, drugs, cosmetics, and veterinary products.

Question 24

Market access (i.e., their ability to find and purchase goods and services) is limited because of physical, mental, economic, or social barriers.

Question 25

When Yaz was required to do corrective advertising, what did this mean?

A) They had to discontinue their ad.
B) They had to inform consumers that their previous message was wrong or misleading.
C) They could no longer advertise.
D) None of the above.

Question 26

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

Question 27

Scams where people receive fraudulent emails that ask them to supply account information are called ________.

A) spam
B) phishing
C) junk mail
D) fraud

Question 28

Describe the duties of the Federal Trade Commission (FTC).

Question 29

Explain the Fair Packaging and Labeling act of 1966.

Question 30

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

A) social media marketing
B) social marketing
C) public service marketing
D) services marketing

Question 31

Cause marketing is the same as social marketing.

Question 32

The shoe company TOMS gives a pair of shoes to a needy child for every pair that it sells. This is an example of a company which has integrated ________ into its business model.

A) correction marketing
B) environmental marketing
C) corporate social responsibility
D) ethical marketing requirements

Question 33

Market access can be limited due to ________.

A) disabilities
B) media literacy
C) food desert
D) all of the above

Question 34

The ability to find and purchase goods is called ________.

A) market access
B) retailing
C) market penetration
D) social marketing

Question 35

Explain the role social marketing plays in public policy.

Question 36

What is the distinction between cause marketing and social marketing?

Question 37

What is the most common consumer complaint, according to the Federal Trade Commission? It accounts for almost 20 percent of all problems consumers report. It is ________.

A) deceptive advertising
B) poor product quality
C) identity theft
D) lack of data privacy

Question 38

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

Question 39

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

A) ethic marketing
B) social marketing
C) response marketing
D) cause marketing

Question 40

The Federal Trade Commission (FTC) enforces laws against deceptive advertising and product labeling regulations.

Question 41

Greenwashing occurs when companies make false or exaggerated claims on how environmentally friendly their product is.

Question 42

When companies make false claims about how environmentally friendly their products are, ________ has occurred.

A) phishing
B) greenwashing
C) eco-lying
D) deceptive advertising

Question 43

Marketplace sentiments is when enough people band together to express negative comments through activist organizations or in social media.

Question 44

Sustainability and green marketing are the same thing.

Question 45

The social bottom line provides financial benefits directly to stockholders.

Question 46

Why do many consumers sometimes replace a product that still functions?

A) desire for new features
B) change in the environment
C) change in the person's role
D) All of the above

Question 47

Which of the following issues is related to consumer behavior?

A) consumerism
B) literacy
C) product disposal
D) All of the above are related.

Question 48

Consumer addiction can occur with any product category, even lip balm.

Question 49

The concept of "cradle to cradle" means that we should market to consumers from the time they are born until the time they give birth.

Question 50

Current research has shown that there still is demand for environmentally friendly products: U.S. consumers spend more than $40 billion a year on them.

Question 51

Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.

Question 52

Jan's Tees creates t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as ________.

A) triple bottom-line
B) social
C) cradle to cradle
D) literate

Question 53

A customer who buys an outfit, wears it once, and returns it; customers who change price tags on items, then return one item for the higher amount; and shoppers who use fake or old receipts when they return a product are referred to as ________.

A) prostitutes
B) slackers
C) Counterfeiters
D) serial wardrobers

Question 54

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Question 55

Malware is an example of malicious software.

Question 56

There is an increasing demand for green products.

Question 57

The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.

A) analytical literacy
B) functional literacy
C) media literacy
D) consumer literacy

Question 58

Green marketing refers to the strategy of promoting how environmentally friendly a product is.

Question 59

Identify theft occurs when someone steals your personal information without your permission.

Question 60

The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.

Question 61

Explain the threat of consumer terrorism.

Question 62

________ is a physiological or psychological dependency on product services.

A) Consumer terrorism
B) Consumer addiction
C) Consumerism
D) Materialism

Question 63

Explain what is meant by compulsive consumption.

Question 64

Donna is being called "names" online. This is an example of ________.

A) cyber harassment
B) cyberbullying
C) cyber name calling
D) none of the above

Question 65

Explain the "functionally illiterate."

Question 66

When people deface products, it is an act of ________.

A) counterfeiting
B) anticonsumption
C) addiction
D) materialism

Question 67

A strategy that involves the development and promotion of environmentally friendly products is called ________.

A) sustained marketing
B) environmental marketing
C) green marketing
D) tree marketing

Question 68

Serial wardrobers are people who ________.

A) sell fake versions of real outfits
B) deface clothing and shoes
C) buy an outfit, wear it once, and return it
D) shop obsessively for trendy clothing

Question 69

Why are disabilities among consumers an issue of concern for marketers?

Question 70

Which of the following is associated with compulsive consumption?

A) anxiety
B) happiness
C) intelligence
D) income

Question 71

Which of the following is an example of a consumed consumer?

A) cyberbully
B) prostitute
C) single mother
D) shopaholic

Question 72

A physiological or psychological dependency on a product or service is called a ________.

A) want
B) consumer addiction
C) need
D) specialty product

Question 73

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Question 74

Prostitutes and organ, blood, and hair donors are examples of consumed consumers. Explain.

Question 75

Cash losses due to shoplifting and employee theft are called ________.

A) accounts receivable
B) unrecoverables
C) shrinkage
D) fraud

Question 76

Explain greenwashing and why businesses would participate in greenwashing.

Question 77

Shopaholics suffer from compulsive consumption.

Question 78

Explain the meaning of triple bottom-line orientation.

Question 79

People who suffer from compulsive consumption are most likely referred to as ________.

A) materialistic
B) bankrupt
C) shopaholics
D) shallow

Question 80

David habitually reaches for his cell phone, thinking that it is vibrating, even when it is not. David suffers from ________.

A) cyberbullying
B) consumer addiction
C) phantom vibration syndrome
D) attention deficit disorder