Exam 2: Consumer and Social Well-Being

The Food and Drug Administration (FDA) enforces laws and regulations on foods, drugs, cosmetics, and veterinary products.

Current research has shown that there still is demand for environmentally friendly products: U.S. consumers spend more than $40 billion a year on them.

Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.

The Federal Trade Commission (FTC) enforces laws against deceptive advertising and product labeling regulations.

What makes a successful cause marketing campaign?

Describe the duties of the Federal Trade Commission (FTC).

Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.

Scams where people receive fraudulent emails that ask them to supply account information are called ________.

Jan's Tees creates t-shirts from natural materials that are fully reusable and recyclable so that the firm uses zero resources to manufacture the shirts. This is known as ________.

A strategy that involves the development and promotion of environmentally friendly products is called ________.

Which of the following is associated with compulsive consumption?

Ralph Nader's book, Unsafe at Any Speed, was published in part to enforce the consumer's right to ________.

Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

Business ethics are rules of conduct published by the Better Business Bureau that guide actions in the marketplace.

The social bottom line provides financial benefits directly to stockholders.

There is an increasing demand for green products.

The U.S. government is trying to encourage businesses and consumers to select green cleaning products, which of the following are examples of company's pursuing such products?

Why are disabilities among consumers an issue of concern for marketers?

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.