Deck 19: Coordinate Marketing Activities

Question 1

A crisis management plan should include which public relations component?

A) Media releases
B) Operations team meeting
C) Confidentiality clauses
D) A protocol plan

Answer 1

A

Question 2

Which of the following is NOT a promotional activity?

A) Ticketing
B) Direct mail
C) Social media campaign
D) Press release

Answer 2

A

Question 3

The event product does NOT include:

A) Public transport
B) The quality of the venue
C) The quality of the food
D) Ushering

Answer 3

A

Question 4

Which of the following statements is correct?

A) Public relations is mainly about dealing with VIPs
B) Public relations is never outsourced to a specialist agency
C) Editorial exposure in the press costs the same as advertising
D) Public relations people are pivotal to the communication process between an organisation/individual and their publics

Question 5

Digital marketing includes which of the following channels?

A) Radio
B) Social media
C) Television
D) Newspapers

Question 6

If your event marketing budget was $4500 and you were spending 7% on promotion, you would be allocated:

A) $450
B) $315
C) $3,500
D) $350

Question 7

The term 'marketing' refers to:

A) Product development, pricing, promotion and publicity
B) Selling
C) Promotion
D) Public relations

Question 8

Which of the following is a SMART objective for pre-event marketing?

A) Raise awareness of homelessness
B) Attract 200 volunteers
C) Involve a celebrity
D) Achieve 300 likes on Facebook within the two-month promotional period

Question 9

Social media metrics measure:

A) Hits
B) Likes
C) Shares
D) Hits, likes, shares and conversions

Question 10

Which of the following organisations have a strong brand identity closely linked to their involvement in events?

A) Westpac
B) Red Bull
C) Revlon
D) Qantas