Question 1

The event product does NOT include:

Accepted Answer

A)  Public transport 
B)  The quality of the venue 
C)  The quality of the food 
D)  Ushering 
A)  Public transport 
B)  The quality of the venue 
C)  The quality of the food 
D)  Ushering A

Question 2

Which of the following organisations have a strong brand identity closely linked to their involvement in events?

Accepted Answer

A)  Westpac 
B)  Red Bull 
C)  Revlon 
D)  Qantas 
A)  Westpac 
B)  Red Bull 
C)  Revlon 
D)  Qantas B

Question 3

If your event marketing budget was $4500 and you were spending 7% on promotion, you would be allocated:

Accepted Answer

A)  $450 
B)  $315 
C)  $3,500 
D)  $350 
A)  $450 
B)  $315 
C)  $3,500 
D)  $350 B

Question 4

Which of the following statements is correct?

Accepted Answer

A)  Public relations is mainly about dealing with VIPs 
B)  Public relations is never outsourced to a specialist agency 
C)  Editorial exposure in the press costs the same as advertising 
D)  Public relations people are pivotal to the communication process between an organisation/individual and their publics 
A)  Public relations is mainly about dealing with VIPs 
B)  Public relations is never outsourced to a specialist agency 
C)  Editorial exposure in the press costs the same as advertising 
D)  Public relations people are pivotal to the communication process between an organisation/individual and their publics

Question 5

Which of the following is a SMART objective for pre-event marketing?

Accepted Answer

A)  Raise awareness of homelessness 
B)  Attract 200 volunteers 
C)  Involve a celebrity 
D)  Achieve 300 likes on Facebook within the two-month promotional period 
A)  Raise awareness of homelessness 
B)  Attract 200 volunteers 
C)  Involve a celebrity 
D)  Achieve 300 likes on Facebook within the two-month promotional period

Question 6

A crisis management plan should include which public relations component?

Accepted Answer

A)  Media releases 
B)  Operations team meeting 
C)  Confidentiality clauses 
D)  A protocol plan 
A)  Media releases 
B)  Operations team meeting 
C)  Confidentiality clauses 
D)  A protocol plan

Question 7

The term 'marketing' refers to:

Accepted Answer

A)  Product development, pricing, promotion and publicity 
B)  Selling 
C)  Promotion 
D)  Public relations 
A)  Product development, pricing, promotion and publicity 
B)  Selling 
C)  Promotion 
D)  Public relations

Question 8

Social media metrics measure:

Accepted Answer

A)  Hits 
B)  Likes 
C)  Shares 
D)  Hits, likes, shares and conversions 
A)  Hits 
B)  Likes 
C)  Shares 
D)  Hits, likes, shares and conversions

Question 9

Digital marketing includes which of the following channels?

Accepted Answer

A)  Radio 
B)  Social media 
C)  Television 
D)  Newspapers 
A)  Radio 
B)  Social media 
C)  Television 
D)  Newspapers

Question 10

Which of the following is NOT a promotional activity?

Accepted Answer

A)  Ticketing 
B)  Direct mail 
C)  Social media campaign 
D)  Press release 
A)  Ticketing 
B)  Direct mail 
C)  Social media campaign 
D)  Press release

The event product does NOT include:

Which of the following organisations have a strong brand identity closely linked to their involvement in events?

If your event marketing budget was $4500 and you were spending 7% on promotion, you would be allocated:

Which of the following statements is correct?

Which of the following is a SMART objective for pre-event marketing?

A crisis management plan should include which public relations component?

The term 'marketing' refers to:

Social media metrics measure:

Digital marketing includes which of the following channels?

Which of the following is NOT a promotional activity?

Source and Use Information on the Events Industry

Enhance Customer Service Experiences

Coordinate On-Site Event Registrations

Manage Projects

Develop Conference Programs

Manage Event Staging Components

Establish and Conduct Business Relationships

Manage Finances Within a Budget

Identify Hazards, Assess and Control Safety Risks

Monitor Work Operations

Lead and Manage People

Manage On-Site Event Operations

Plan In-House Events or Functions

Develop Event Concepts

Select Event Venues and Sites

Implement and Monitor Environmentally Sustainable Work Practices

Research and Comply With Regulatory Requirements

Manage Risk

Obtain and Manage Sponsorship

Prepare and Monitor Budgets

Recruit, Select and Induct Staff

Manage Volunteers

Organise Event Infrastructure

Filters

Exam 19: Coordinate Marketing Activities

The event product does NOT include:

Which of the following organisations have a strong brand identity closely linked to their involvement in events?

If your event marketing budget was $4500 and you were spending 7% on promotion, you would be allocated:

Which of the following statements is correct?

Which of the following is a SMART objective for pre-event marketing?

A crisis management plan should include which public relations component?

The term 'marketing' refers to:

Social media metrics measure:

Digital marketing includes which of the following channels?

Which of the following is NOT a promotional activity?

Source and Use Information on the Events Industry

Enhance Customer Service Experiences

Coordinate On-Site Event Registrations

Manage Projects

Develop Conference Programs

Manage Event Staging Components

Establish and Conduct Business Relationships

Manage Finances Within a Budget

Identify Hazards, Assess and Control Safety Risks

Monitor Work Operations

Lead and Manage People

Manage On-Site Event Operations

Plan In-House Events or Functions

Develop Event Concepts

Select Event Venues and Sites

Implement and Monitor Environmentally Sustainable Work Practices

Research and Comply With Regulatory Requirements

Manage Risk

Obtain and Manage Sponsorship

Prepare and Monitor Budgets

Recruit, Select and Induct Staff

Manage Volunteers

Organise Event Infrastructure

Filters