Deck 12: Public Relations, Social Media, and Sponsorships

Question 1

Cause-related marketing occurs when a company supports a nonprofit organization in some way.

Answer 1

True

Question 2

Product placement is expected to increase due to increase in the use of DVRs.

Answer 2

True

Question 3

FedEx did not have to pay a fee to be in the movie Castaway.

Answer 3

True

Question 4

PR has become more important in recent years mainly because of the increased number of consumers.

Question 5

Crisis communication is the process of countering the extreme negative effects a company gets when it receives bad publicity.

Question 6

In the context of PR,much of the information is tailored to sound as if it has been created by sellers.

Question 7

One method Judy can utilize to generate positive buzz about her company's new product is by creating a press release that is then disseminated to various media outlets.

Question 8

Domino's Pizza was forced to engage in sponsorship as a result of the posting of videos on YouTube by its employees.

Question 9

Utilizing Coca-Cola in a video game is an example of sponsorship.

Question 10

A press releases is:

A) a product launch activity and involves various market tests.
B) the process of paying a fee to the government to obtain a license to exhibit ones products.
C) the process of getting a company's product included in a television show or movie.
D) a news story written by an organization to promote a product, service, or person.
E) an event where the company displays products and services to industry experts.

Question 11

Placing a product in a television show is known as sponsorship.

Question 12

Sponsorship is typically a very low cost form of PR.

Question 13

Product placements are utilized with the intention to aid in plot development.

Question 14

Product placement typically involves paying a fee.

Question 15

Press releases are generated by an agency that guarantees placement via the media.

Question 16

Product placement is currently a new form of PR that is found in few forms of entertainment.

Question 17

The process of creating a positive image for a company,an offering,or a person via publicity is known as _____.

A) public relations
B) sales promotions
C) publicity
D) damage control
E) sponsorship

Question 18

Good public relations efforts:

A) keep all negative accusations from being written.
B) are defined by national awards.
C) can help a firm create rapport with its customers.
D) are hired outside of the firm.
E) involve running contests and games to keep customers engaged.

Question 19

Cause-related marketing is often associated with a customer backlash.

Question 20

Upon entering a foreign market,companies often utilize crisis communication methods when working with locals.

Question 21

Public relations is the process of creating a(n)_____ image for a company,an offering,or a person via publicity.

Question 22

_____ involves paying a fee to have your name associated with different things.

Question 23

_____ is one of the fastest growing types of sponsorship.

Question 24

Publicized information such as new stories about products and services,people,and organization is known as ______.

Question 25

Tom is trying to develop a partnership with a food bank.His company donates canned goods for the volunteers at the food bank.Tom is engaging in ______.

A) sales promotions
B) promotional marketing
C) cause-related marketing
D) educational workshop sponsorship
E) endorsement

Question 26

Bad publicity may necessitate the use of _____ by a PR specialist.

Question 27

A company's product being included in a movie or video game is known as _____.

A) sales promotion
B) point-of-purchase display
C) sponsorship
D) press release
E) product placement

Question 28

Product placement is utilized with the intent to:

A) generate exposure, brand awareness, and interest.
B) improve the corporate image.
C) deal with negative attention related to the company.
D) relate the product to an event.
E) generate exposure in various news media outlets.

Question 29

News stories or reviews about products in the mass media are examples of ______.

Question 30

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Question 31

_____ is the process of countering the extreme negative effects a company gets when it receives bad publicity.

A) Sponsorship
B) Combat marketing
C) Cause-related marketing
D) Organized implementation
E) Crisis communication

Question 32

Being associated with a venue or person's apparel is known as _____.

Question 33

Jim decides to pay a celebrity to endorse his beverage company.This is an example of _____.

Question 34

_____ involves paying a fee to have your name associated with a venue or event.

A) Cause-marketing
B) Sponsorship
C) Damage control
D) Donorship
E) Product placement

Question 35

Chris is going to have his company provide financial support to the NGO,Habit for Humanity.This is an example of _____.

Question 36

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

Question 37

_____ can have a positive PR impact by strengthening the affinity people have for a company that engages in it.

A) Couponing
B) Promotional marketing
C) Product placement
D) Cause-related marketing
E) Sales promotions

Question 38

Sponsorship is utilized with the intent to:

A) generate interest in point-of-purchase displays.
B) increase brand awareness, improve corporate image, and reach target markets.
C) deal with negative attention related to the company.
D) improve a CEO's image.
E) generate short-term excitement.

Question 39

_____ involves providing financial support to a nonprofit organization.

Question 40

Companies seeking good PR may host a(n)_____ to highlight new hires,new facilities,or community service projects.

A) press conference
B) pep-rally
C) employee retreat
D) sponsorship retreat
E) sales promotion

Question 41

List some sponsorship opportunities and explain why firms utilize sponsorships.

Question 42

_____ involves placing a product in a video game.

Question 43

Companies have been using more of social media to promote their brands lately.

Question 44

Explain the benefits of PR specialists.

Question 45

Companies are reducing their expenditures on social recruiting as it is not very effective.

Question 46

List and describe the various types of PR tools.

Question 47

Facebook and LinkedIn are typical examples of _____.

A) message boards
B) social communities
C) commerce zones
D) auction sites
E) budget sites

Question 48

Social media is complex but is known to be constant.

Question 49

Social communities are mainly involved in getting a company's product included as part of a television show or a movie.

Question 50

Which of the following is true of social media?

A) Companies are cutting down their costs on social recruiting.
B) Social media is quite complex and hasn't changed much over the years.
C) Its primary focus is to encourage business activities.
D) Social publishing is a vehicle used by social media.
E) It uses technology to provide an interactive means of communication.

Question 51

What are the advantages of product placement?

Question 52

Use of product placement is currently _____ due to the increase in the use of DVRs.

Question 53

Opportunities for games and entertainment are typically part of the social publishing zone.

Question 54

Television shows and magazines are vehicles used by social media.

Question 55

Social publishing helps distribute information to different audiences and includes channels such as blogs.

Question 56

Social media zones include social communities and social publishing.

Question 57

What are the means by which organizations engage in public relations?

Question 58

Product placement is typically a(n)_____ form of PR.

Question 59

One must be very careful as to the information one chooses to share online.

Question 60

Social commerce provides reviews and ratings of products.

Question 61

Cite a few common uses of social media.

Question 62

_____ are websites with content that is updated regularly.

Question 63

Companies use social media to _____ their brands.

Question 64

Describe the various zones of social media.

Question 65

While organizations are allocating more of their promotion budgets to social media,they are also generating a lot of buzz or talk without a lot of _____.

Question 66

With over half of Americans participating in social networks,organizations who don't participate may be at a _____ with some groups in society.

Question 67

Which of the following zones of social media is typically involved in providing a means for interactive shopping including reviews and ratings?

A) Social publishing zone
B) Social commerce zone
C) Social entertainment zone
D) Social creativity zone
E) Social networking zone

Question 68

_____ includes social shopping websites where you can chat with merchant personnel or with friends.

Question 69

Which of the following zones of social media is typically involved in providing gaming opportunities?

A) Social publishing zone
B) Social commerce zone
C) Social entertainment zone
D) Social creativity zone
E) Social networking zone

Question 70

_____ uses technology and mobility to provide an interactive means of communication among people.

Question 71

_____ are channels that focus on activities and relationships.

A) Social communities
B) Vehicles
C) Search advertisements
D) Subliminal advertisements
E) Atmospherics