Question 1

Good public relations efforts:

Accepted Answer

A)  keep all negative accusations from being written. 
B)  are defined by national awards. 
C)  can help a firm create rapport with its customers. 
D)  are hired outside of the firm. 
E)  involve running contests and games to keep customers engaged. 
A)  keep all negative accusations from being written. 
B)  are defined by national awards. 
C)  can help a firm create rapport with its customers. 
D)  are hired outside of the firm. 
E)  involve running contests and games to keep customers engaged. C

Question 2

Which of the following is true of social media?

Accepted Answer

A)  Companies are cutting down their costs on social recruiting. 
B)  Social media is quite complex and hasn't changed much over the years. 
C)  Its primary focus is to encourage business activities. 
D)  Social publishing is a vehicle used by social media. 
E)  It uses technology to provide an interactive means of communication. 
A)  Companies are cutting down their costs on social recruiting. 
B)  Social media is quite complex and hasn't changed much over the years. 
C)  Its primary focus is to encourage business activities. 
D)  Social publishing is a vehicle used by social media. 
E)  It uses technology to provide an interactive means of communication. E

Question 3

While organizations are allocating more of their promotion budgets to social media,they are also generating a lot of buzz or talk without a lot of _____.

Accepted Answer

expense

Question 4

In the context of PR,much of the information is tailored to sound as if it has been created by sellers.

Accepted Answer

A) True 
 B)False

Question 5

_____ uses technology and mobility to provide an interactive means of communication among people.

Accepted Answer

The answer of _____ uses technology and mobility to provide...

Question 6

PR has become more important in recent years mainly because of the increased number of consumers.

Accepted Answer

A) True 
 B)False

Question 7

Placing a product in a television show is known as sponsorship.

Accepted Answer

A) True 
 B)False

Question 8

With over half of Americans participating in social networks,organizations who don't participate may be at a _____ with some groups in society.

Accepted Answer

The answer of With over half of Americans participating in...

Question 9

Companies use social media to _____ their brands.

Accepted Answer

The answer of Companies use social media to _____ their...

Question 10

News stories or reviews about products in the mass media are examples of ______.

Accepted Answer

The answer of News stories or reviews about products in...

Question 11

Crisis communication is the process of countering the extreme negative effects a company gets when it receives bad publicity.

Accepted Answer

A) True 
 B)False

Question 12

Cite a few common uses of social media.

Accepted Answer

Social media is popular for keeping in t

Question 13

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Accepted Answer

The answer of A(n)_____ is a news story written by...

Question 14

Cause-related marketing is often associated with a customer backlash.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following zones of social media is typically involved in providing a means for interactive shopping including reviews and ratings?

Accepted Answer

A)  Social publishing zone 
B)  Social commerce zone 
C)  Social entertainment zone 
D)  Social creativity zone 
E)  Social networking zone 
A)  Social publishing zone 
B)  Social commerce zone 
C)  Social entertainment zone 
D)  Social creativity zone 
E)  Social networking zone

Question 16

Social media zones include social communities and social publishing.

Accepted Answer

A) True 
 B)False

Question 17

Chris is going to have his company provide financial support to the NGO,Habit for Humanity.This is an example of _____.

Accepted Answer

cause-rela

Question 18

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

Accepted Answer

The answer of _____ is a form of PR that...

Question 19

A company's product being included in a movie or video game is known as _____.

Accepted Answer

A)  sales promotion 
B)  point-of-purchase display 
C)  sponsorship 
D)  press release 
E)  product placement 
A)  sales promotion 
B)  point-of-purchase display 
C)  sponsorship 
D)  press release 
E)  product placement

Question 20

Companies are reducing their expenditures on social recruiting as it is not very effective.

Accepted Answer

A) True 
 B)False

Good public relations efforts:

Which of the following is true of social media?

While organizations are allocating more of their promotion budgets to social media,they are also generating a lot of buzz or talk without a lot of _____.

In the context of PR,much of the information is tailored to sound as if it has been created by sellers.

_____ uses technology and mobility to provide an interactive means of communication among people.

PR has become more important in recent years mainly because of the increased number of consumers.

Placing a product in a television show is known as sponsorship.

With over half of Americans participating in social networks,organizations who don't participate may be at a _____ with some groups in society.

Companies use social media to _____ their brands.

News stories or reviews about products in the mass media are examples of ______.

Crisis communication is the process of countering the extreme negative effects a company gets when it receives bad publicity.

Cite a few common uses of social media.

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Cause-related marketing is often associated with a customer backlash.

Which of the following zones of social media is typically involved in providing a means for interactive shopping including reviews and ratings?

Social media zones include social communities and social publishing.

Chris is going to have his company provide financial support to the NGO,Habit for Humanity.This is an example of _____.

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

A company's product being included in a movie or video game is known as _____.

Companies are reducing their expenditures on social recruiting as it is not very effective.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 12: Public Relations, Social Media, and Sponsorships

Good public relations efforts:

Which of the following is true of social media?

While organizations are allocating more of their promotion budgets to social media,they are also generating a lot of buzz or talk without a lot of _____.

In the context of PR,much of the information is tailored to sound as if it has been created by sellers.

_____ uses technology and mobility to provide an interactive means of communication among people.

PR has become more important in recent years mainly because of the increased number of consumers.

Placing a product in a television show is known as sponsorship.

With over half of Americans participating in social networks,organizations who don't participate may be at a _____ with some groups in society.

Companies use social media to _____ their brands.

News stories or reviews about products in the mass media are examples of ______.

Crisis communication is the process of countering the extreme negative effects a company gets when it receives bad publicity.

Cite a few common uses of social media.

A(n)_____ is a news story written by an organization to promote a product,service,or person.

Cause-related marketing is often associated with a customer backlash.

Which of the following zones of social media is typically involved in providing a means for interactive shopping including reviews and ratings?

Social media zones include social communities and social publishing.

Chris is going to have his company provide financial support to the NGO,Habit for Humanity.This is an example of _____.

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

A company's product being included in a movie or video game is known as _____.

Companies are reducing their expenditures on social recruiting as it is not very effective.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters