Deck 12: Discussion Boards,Social News and Q&A Sites

Question 1

Q&A sites are the oldest form of social media.

Answer 1

False

Question 2

Social bookmarking sites have affected the way news is consumed today.

Answer 2

False

Question 3

One defining characteristic of a virtual world is

A) It is part of a game.
B) It involves a computer based simulated environment.
C) Participants cannot use their own identity.
D) Allows for the same types of advertising as is found online.
E) Has a similar structure to a discussion forum.

Answer 3

B

Question 4

What is the most important factor in an article's success on a social news site?

A) Which social news site is selected for a specific target audience and topic.
B) The article title.
C) The quality of the content.
D) The popularity and reputation of the article submitter.
E) The level of discussion surrounding the article.

Question 5

The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting.

Question 6

Why are review sites not considered an important tool for social media marketers?

A) They don't have that much influence on a consumer's purchase decision.
B) Marketers can't really use review sites as a social channel without risking negative consequences.
C) They are too numerous and scattered to monitor.
D) They are not reliable.
E) Most review sites are too specific to be relevant.

Question 7

What common theme do discussion forums,social news sites and Q&A sites have in common,according to Arnold Brown?

Question 8

An example of a Q&A site is

A) Stumbleupon
B) Reddit
C) Quora
D) Compuserve
E) Google

Question 9

Which statement is false?

A) Discussion boards are the youngest of the three types of sites discussed in this chapter.
B) Online news readership has overtaken newspaper readership
C) Quora has helped create new interest in Q&A sites
D) News has become more personal and social.
E) Q&A sites provide firms with innovative ways to build brands.

Question 10

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Question 11

The most important skill a moderator can possess is the ability to sniff out a troll.

Question 12

Which statement is true?

A) Q&A sites are an effective medium to demonstrate thought leadership and expertise.
B) Q&A sites are ideal for product promotion.
C) It is difficult to build trust on a Q&A site.
D) Networking is less effective on a Q&A site than on a social news site.
E) Consumers trust discussion forums more than Q&A sites.

Question 13

What is a social news site?

A) A site that lets users submit links to sites that they find interesting.
B) A site that lets users submit links to news stories or other web pages to be ranked displayed.
C) A discussion forum that discusses recent and relevant news stories.
D) A site where users can select content from an assortment of major news outlets.
E) A social network that focuses on recent and relevant news stories.

Question 14

Internet discussion forums are a successor to local neighborhood bulletin boards.

Question 15

What helped foster Digg's transparency?

A) Its voting technology
B) The Paris Hilton cell phone incident
C) Its lack of editors
D) Its power users talked about it on their blogs and other forums
E) Its focus on technology news.

Question 16

Explain the six rules of netiquette.

Question 17

On discussion forums,a troll is

A) Another way to describe a 'sock puppet'.
B) Someone caught using ALL CAPS in a forum post.
C) A new forum user.
D) A person who uses a misleading avatar.
E) Someone who attacks or personally insults other users.

Question 18

A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply.

Question 19

A moderator

A) Is the only person allowed to flame others.
B) Manages the technical details required to maintain a site.
C) Is responsible for backing up the discussion boards.
D) Facilitates discussions and enforces forum policies.
E) Cannot remove forum content.

Question 20

Marketers should follow and participate in online discussion forums because

A) Discussion forums were intended to be marketing portals.
B) They can be valuable sources of free product research,market research and focus groups.
C) It is an effective way to generate new customers.
D) Consumers appreciate having a brand representative they can communicate with.
E) It helps with brand building.