Question 1

Internet discussion forums are a successor to local neighborhood bulletin boards.

Accepted Answer

A) True 
 B)False  True

Question 2

The most important skill a moderator can possess is the ability to sniff out a troll.

Accepted Answer

A) True 
 B)False  False

Question 3

What common theme do discussion forums,social news sites and Q&A sites have in common,according to Arnold Brown?

Accepted Answer

They all are driven by many 'impressionable people influencing one another' and not by a few influential people.

Question 4

What helped foster Digg's transparency?

Accepted Answer

A)  Its voting technology 
B)  The Paris Hilton cell phone incident 
C)  Its lack of editors 
D)  Its power users talked about it on their blogs and other forums 
E)  Its focus on technology news. 
A)  Its voting technology 
B)  The Paris Hilton cell phone incident 
C)  Its lack of editors 
D)  Its power users talked about it on their blogs and other forums 
E)  Its focus on technology news.

Question 5

The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting.

Accepted Answer

A) True 
 B)False

Question 6

A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply.

Accepted Answer

A) True 
 B)False

Question 7

Marketers should follow and participate in online discussion forums because

Accepted Answer

A)  Discussion forums were intended to be marketing portals. 
B)  They can be valuable sources of free product research,market research and focus groups. 
C)  It is an effective way to generate new customers. 
D)  Consumers appreciate having a brand representative they can communicate with. 
E)  It helps with brand building. 
A)  Discussion forums were intended to be marketing portals. 
B)  They can be valuable sources of free product research,market research and focus groups. 
C)  It is an effective way to generate new customers. 
D)  Consumers appreciate having a brand representative they can communicate with. 
E)  It helps with brand building.

Question 8

What is the most important factor in an article's success on a social news site?

Accepted Answer

A)  Which social news site is selected for a specific target audience and topic. 
B)  The article title. 
C)  The quality of the content. 
D)  The popularity and reputation of the article submitter. 
E)  The level of discussion surrounding the article. 
A)  Which social news site is selected for a specific target audience and topic. 
B)  The article title. 
C)  The quality of the content. 
D)  The popularity and reputation of the article submitter. 
E)  The level of discussion surrounding the article.

Question 9

Why are review sites not considered an important tool for social media marketers?

Accepted Answer

A)  They don't have that much influence on a consumer's purchase decision. 
B)  Marketers can't really use review sites as a social channel without risking negative consequences. 
C)  They are too numerous and scattered to monitor. 
D)  They are not reliable. 
E)  Most review sites are too specific to be relevant. 
A)  They don't have that much influence on a consumer's purchase decision. 
B)  Marketers can't really use review sites as a social channel without risking negative consequences. 
C)  They are too numerous and scattered to monitor. 
D)  They are not reliable. 
E)  Most review sites are too specific to be relevant.

Question 10

A moderator

Accepted Answer

A)  Is the only person allowed to flame others. 
B)  Manages the technical details required to maintain a site. 
C)  Is responsible for backing up the discussion boards. 
D)  Facilitates discussions and enforces forum policies. 
E)  Cannot remove forum content. 
A)  Is the only person allowed to flame others. 
B)  Manages the technical details required to maintain a site. 
C)  Is responsible for backing up the discussion boards. 
D)  Facilitates discussions and enforces forum policies. 
E)  Cannot remove forum content.

Question 11

One defining characteristic of a virtual world is

Accepted Answer

A)  It is part of a game. 
B)  It involves a computer based simulated environment. 
C)  Participants cannot use their own identity. 
D)  Allows for the same types of advertising as is found online. 
E)  Has a similar structure to a discussion forum. 
A)  It is part of a game. 
B)  It involves a computer based simulated environment. 
C)  Participants cannot use their own identity. 
D)  Allows for the same types of advertising as is found online. 
E)  Has a similar structure to a discussion forum.

Question 12

Social bookmarking sites have affected the way news is consumed today.

Accepted Answer

A) True 
 B)False

Question 13

What is a social news site?

Accepted Answer

A)  A site that lets users submit links to sites that they find interesting. 
B)  A site that lets users submit links to news stories or other web pages to be ranked displayed. 
C)  A discussion forum that discusses recent and relevant news stories. 
D)  A site where users can select content from an assortment of major news outlets. 
E)  A social network that focuses on recent and relevant news stories. 
A)  A site that lets users submit links to sites that they find interesting. 
B)  A site that lets users submit links to news stories or other web pages to be ranked displayed. 
C)  A discussion forum that discusses recent and relevant news stories. 
D)  A site where users can select content from an assortment of major news outlets. 
E)  A social network that focuses on recent and relevant news stories.

Question 14

Explain the six rules of netiquette.

Accepted Answer

1.Stay on topic to avoid inconveniencing

Question 15

Q&A sites are the oldest form of social media.

Accepted Answer

A) True 
 B)False

Question 16

Which statement is false?

Accepted Answer

A)  Discussion boards are the youngest of the three types of sites discussed in this chapter. 
B)  Online news readership has overtaken newspaper readership 
C)  Quora has helped create new interest in Q&A sites 
D)  News has become more personal and social. 
E)  Q&A sites provide firms with innovative ways to build brands. 
A)  Discussion boards are the youngest of the three types of sites discussed in this chapter. 
B)  Online news readership has overtaken newspaper readership 
C)  Quora has helped create new interest in Q&A sites 
D)  News has become more personal and social. 
E)  Q&A sites provide firms with innovative ways to build brands.

Question 17

On discussion forums,a troll is

Accepted Answer

A)  Another way to describe a 'sock puppet'. 
B)  Someone caught using ALL CAPS in a forum post. 
C)  A new forum user. 
D)  A person who uses a misleading avatar. 
E)  Someone who attacks or personally insults other users. 
A)  Another way to describe a 'sock puppet'. 
B)  Someone caught using ALL CAPS in a forum post. 
C)  A new forum user. 
D)  A person who uses a misleading avatar. 
E)  Someone who attacks or personally insults other users.

Question 18

An example of a Q&A site is

Accepted Answer

A)  Stumbleupon 
B)  Reddit 
C)  Quora 
D)  Compuserve 
E)  Google 
A)  Stumbleupon 
B)  Reddit 
C)  Quora 
D)  Compuserve 
E)  Google

Question 19

Which statement is true?

Accepted Answer

A)  Q&A sites are an effective medium to demonstrate thought leadership and expertise. 
B)  Q&A sites are ideal for product promotion. 
C)  It is difficult to build trust on a Q&A site. 
D)  Networking is less effective on a Q&A site than on a social news site. 
E)  Consumers trust discussion forums more than Q&A sites. 
A)  Q&A sites are an effective medium to demonstrate thought leadership and expertise. 
B)  Q&A sites are ideal for product promotion. 
C)  It is difficult to build trust on a Q&A site. 
D)  Networking is less effective on a Q&A site than on a social news site. 
E)  Consumers trust discussion forums more than Q&A sites.

Question 20

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Accepted Answer

A) True 
 B)False

Internet discussion forums are a successor to local neighborhood bulletin boards.

The most important skill a moderator can possess is the ability to sniff out a troll.

What common theme do discussion forums,social news sites and Q&A sites have in common,according to Arnold Brown?

What helped foster Digg's transparency?

The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting.

A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply.

Marketers should follow and participate in online discussion forums because

What is the most important factor in an article's success on a social news site?

Why are review sites not considered an important tool for social media marketers?

A moderator

One defining characteristic of a virtual world is

Social bookmarking sites have affected the way news is consumed today.

What is a social news site?

Explain the six rules of netiquette.

Q&A sites are the oldest form of social media.

Which statement is false?

On discussion forums,a troll is

An example of a Q&A site is

Which statement is true?

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 12: Discussion Boards,Social News and Q&A Sites

Internet discussion forums are a successor to local neighborhood bulletin boards.

The most important skill a moderator can possess is the ability to sniff out a troll.

What common theme do discussion forums,social news sites and Q&A sites have in common,according to Arnold Brown?

What helped foster Digg's transparency?

The use of ALL CAPS in a discussion forum is seen as the equivalent of shouting.

A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply.

Marketers should follow and participate in online discussion forums because

What is the most important factor in an article's success on a social news site?

Why are review sites not considered an important tool for social media marketers?

A moderator

One defining characteristic of a virtual world is

Social bookmarking sites have affected the way news is consumed today.

What is a social news site?

Explain the six rules of netiquette.

Q&A sites are the oldest form of social media.

Which statement is false?

On discussion forums,a troll is

An example of a Q&A site is

Which statement is true?

Social news sites are appealing to marketers because they can generate moderate amounts of traffic even for smaller stories or websites.

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Sharing Photos and Images

Social Networks

Microblogging

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters