Deck 9: Sharing Photos and Images

Question 1

Which statement is true?

A) All photos posted on sharing sites must contain original content.
B) It is most effective for a company to focus all efforts on a single photo sharing site.
C) A clear call to action on all posted photos helps drive website traffic.
D) Tagging images with relevant keywords helps users find images easier.
E) Due to its restrictive nature,Creative Commons licensing should be avoided.

Answer 1

D

Question 2

Explain why photo sharing sites are like social networks.

Answer 2

Participants must be active in the photo sharing community in order to produce results.

Question 3

Which statement is false?

A) Sharing photos can provide a human face to a company.
B) The cost of sharing images online is low.
C) A photo sharing strategy will require a large time commitment.
D) Photos often show up on the first page of search engine results.
E) Photos can be used to influence buyer mood.

Answer 3

C

Question 4

One of the challenges faced by the Library of Congress was

A) Creating new and relevant content.
B) Making historical materials easier to find for educational purposes.
C) Managing the licenses of its image library.
D) Measuring the return on investment of its social media efforts.
E) Training its staff to use photo sharing sites.

Question 5

The first photo sharing site was

A) Webshots
B) Photobucket
C) Flickr
D) Snapfish
E) Facebook

Question 6

Unlike video sharing and other social media tools,target audiences are not as important for photo sharing.

Question 7

What is behind the growth in photo sharing?

A) The growth of Facebook and its photo sharing tools.
B) The growth of smartphones.
C) The growth of digital cameras.
D) Companies recognize it can be an effective marketing strategy.
E) The growth of sites like Flickr make it much easier.

Question 8

Typically the most popular images are those that are carefully planned and staged.

Question 9

Why is it important to use social networking tools when posting photos to photo-sharing sites?

Question 10

What is a photo sharing site?

A) A website that provides stock photography.
B) A website that allows users to upload photos for public or private viewing.
C) A website with photos that lets viewers download them.
D) A website that lets you upload photos from your mobile phone.
E) A website that monetizes user generated photos and images.

Question 11

Stock photography is

A) More spontaneous than user generated photography.
B) Professional photography produced by agencies or photo libraries.
C) Typically free.
D) Very helpful for photo sharing.
E) The best way for a company to demonstrate its expertise in a particular area.

Question 12

Why is it important for a company to stay connected on a photo sharing site?

A) It boosts search engine optimization.
B) People have short attention spans.
C) Interacting with other users helps draw people back to your content.
D) It generates buzz and interest.
E) It puts a human face to the company.

Question 13

Image sharing can help drive web traffic to a website.

Question 14

Flickr appeals mostly to

A) Smartphone users because of its mobile interface.
B) Former Webshots customers.
C) The Library of Congress.
D) Photographers and those who appreciate high quality artistic photos.
E) Users who do not wish to pay for photo storage.

Question 15

What is a worry that companies may have about sharing photos?

A) Their photos may be used inappropriately.
B) Users may tag the photos incorrectly.
C) They may not receive comments on all photos.
D) Trade secrets may be uncovered through the images they share.
E) Their photos may be stolen by the competition.

Question 16

Flickr was the first photo sharing site.

Question 17

Which of the following does not describe a photo sharing site?

A) It lets users upload images.
B) It provides photo organization tools,like albums or galleries.
C) It allows users to comment and rate other photos.
D) It allows users to tag photos with relevant keywords.
E) It lets people buy or license images.

Question 18

Which photo sharing website was first used by the White House official photographer?

A) Facebook
B) Photobucket
C) Webshots
D) Google
E) Flickr

Question 19

Flickr has become the preferred platform of smartphone users.

Question 20

Photo sharing sites are a form of social networks.