Question 1

Flickr was the first photo sharing site.

Accepted Answer

A) True 
 B)False  False

Question 2

What is a worry that companies may have about sharing photos?

Accepted Answer

A)  Their photos may be used inappropriately. 
B)  Users may tag the photos incorrectly. 
C)  They may not receive comments on all photos. 
D)  Trade secrets may be uncovered through the images they share. 
E)  Their photos may be stolen by the competition. 
A)  Their photos may be used inappropriately. 
B)  Users may tag the photos incorrectly. 
C)  They may not receive comments on all photos. 
D)  Trade secrets may be uncovered through the images they share. 
E)  Their photos may be stolen by the competition. D

Question 3

What is behind the growth in photo sharing?

Accepted Answer

A)  The growth of Facebook and its photo sharing tools. 
B)  The growth of smartphones. 
C)  The growth of digital cameras. 
D)  Companies recognize it can be an effective marketing strategy. 
E)  The growth of sites like Flickr make it much easier. 
A)  The growth of Facebook and its photo sharing tools. 
B)  The growth of smartphones. 
C)  The growth of digital cameras. 
D)  Companies recognize it can be an effective marketing strategy. 
E)  The growth of sites like Flickr make it much easier. B

Question 4

Flickr has become the preferred platform of smartphone users.

Accepted Answer

A) True 
 B)False

Question 5

Typically the most popular images are those that are carefully planned and staged.

Accepted Answer

A) True 
 B)False

Question 6

Flickr appeals mostly to

Accepted Answer

A)  Smartphone users because of its mobile interface. 
B)  Former Webshots customers. 
C)  The Library of Congress. 
D)  Photographers and those who appreciate high quality artistic photos. 
E)  Users who do not wish to pay for photo storage. 
A)  Smartphone users because of its mobile interface. 
B)  Former Webshots customers. 
C)  The Library of Congress. 
D)  Photographers and those who appreciate high quality artistic photos. 
E)  Users who do not wish to pay for photo storage.

Question 7

Image sharing can help drive web traffic to a website.

Accepted Answer

A) True 
 B)False

Question 8

Photo sharing sites are a form of social networks.

Accepted Answer

A) True 
 B)False

Question 9

Explain why photo sharing sites are like social networks.

Accepted Answer

Participants must be

Question 10

Which statement is false?

Accepted Answer

A)  Sharing photos can provide a human face to a company. 
B)  The cost of sharing images online is low. 
C)  A photo sharing strategy will require a large time commitment. 
D)  Photos often show up on the first page of search engine results. 
E)  Photos can be used to influence buyer mood. 
A)  Sharing photos can provide a human face to a company. 
B)  The cost of sharing images online is low. 
C)  A photo sharing strategy will require a large time commitment. 
D)  Photos often show up on the first page of search engine results. 
E)  Photos can be used to influence buyer mood.

Question 11

Which photo sharing website was first used by the White House official photographer?

Accepted Answer

A)  Facebook 
B)  Photobucket 
C)  Webshots 
D)  Google 
E)  Flickr 
A)  Facebook 
B)  Photobucket 
C)  Webshots 
D)  Google 
E)  Flickr

Question 12

Why is it important to use social networking tools when posting photos to photo-sharing sites?

Accepted Answer

Simply posting a photo doesn't

Question 13

Why is it important for a company to stay connected on a photo sharing site?

Accepted Answer

A)  It boosts search engine optimization. 
B)  People have short attention spans. 
C)  Interacting with other users helps draw people back to your content. 
D)  It generates buzz and interest. 
E)  It puts a human face to the company. 
A)  It boosts search engine optimization. 
B)  People have short attention spans. 
C)  Interacting with other users helps draw people back to your content. 
D)  It generates buzz and interest. 
E)  It puts a human face to the company.

Question 14

Unlike video sharing and other social media tools,target audiences are not as important for photo sharing.

Accepted Answer

A) True 
 B)False

Question 15

Stock photography is

Accepted Answer

A)  More spontaneous than user generated photography. 
B)  Professional photography produced by agencies or photo libraries. 
C)  Typically free. 
D)  Very helpful for photo sharing. 
E)  The best way for a company to demonstrate its expertise in a particular area. 
A)  More spontaneous than user generated photography. 
B)  Professional photography produced by agencies or photo libraries. 
C)  Typically free. 
D)  Very helpful for photo sharing. 
E)  The best way for a company to demonstrate its expertise in a particular area.

Question 16

One of the challenges faced by the Library of Congress was

Accepted Answer

A)  Creating new and relevant content. 
B)  Making historical materials easier to find for educational purposes. 
C)  Managing the licenses of its image library. 
D)  Measuring the return on investment of its social media efforts. 
E)  Training its staff to use photo sharing sites. 
A)  Creating new and relevant content. 
B)  Making historical materials easier to find for educational purposes. 
C)  Managing the licenses of its image library. 
D)  Measuring the return on investment of its social media efforts. 
E)  Training its staff to use photo sharing sites.

Question 17

Which of the following does not describe a photo sharing site?

Accepted Answer

A)  It lets users upload images. 
B)  It provides photo organization tools,like albums or galleries. 
C)  It allows users to comment and rate other photos. 
D)  It allows users to tag photos with relevant keywords. 
E)  It lets people buy or license images. 
A)  It lets users upload images. 
B)  It provides photo organization tools,like albums or galleries. 
C)  It allows users to comment and rate other photos. 
D)  It allows users to tag photos with relevant keywords. 
E)  It lets people buy or license images.

Question 18

The first photo sharing site was

Accepted Answer

A)  Webshots 
B)  Photobucket 
C)  Flickr 
D)  Snapfish 
E)  Facebook 
A)  Webshots 
B)  Photobucket 
C)  Flickr 
D)  Snapfish 
E)  Facebook

Question 19

What is a photo sharing site?

Accepted Answer

A)  A website that provides stock photography. 
B)  A website that allows users to upload photos for public or private viewing. 
C)  A website with photos that lets viewers download them. 
D)  A website that lets you upload photos from your mobile phone. 
E)  A website that monetizes user generated photos and images. 
A)  A website that provides stock photography. 
B)  A website that allows users to upload photos for public or private viewing. 
C)  A website with photos that lets viewers download them. 
D)  A website that lets you upload photos from your mobile phone. 
E)  A website that monetizes user generated photos and images.

Question 20

Which statement is true?

Accepted Answer

A)  All photos posted on sharing sites must contain original content. 
B)  It is most effective for a company to focus all efforts on a single photo sharing site. 
C)  A clear call to action on all posted photos helps drive website traffic. 
D)  Tagging images with relevant keywords helps users find images easier. 
E)  Due to its restrictive nature,Creative Commons licensing should be avoided. 
A)  All photos posted on sharing sites must contain original content. 
B)  It is most effective for a company to focus all efforts on a single photo sharing site. 
C)  A clear call to action on all posted photos helps drive website traffic. 
D)  Tagging images with relevant keywords helps users find images easier. 
E)  Due to its restrictive nature,Creative Commons licensing should be avoided.

Flickr was the first photo sharing site.

What is a worry that companies may have about sharing photos?

What is behind the growth in photo sharing?

Flickr has become the preferred platform of smartphone users.

Typically the most popular images are those that are carefully planned and staged.

Flickr appeals mostly to

Image sharing can help drive web traffic to a website.

Photo sharing sites are a form of social networks.

Explain why photo sharing sites are like social networks.

Which statement is false?

Which photo sharing website was first used by the White House official photographer?

Why is it important to use social networking tools when posting photos to photo-sharing sites?

Why is it important for a company to stay connected on a photo sharing site?

Unlike video sharing and other social media tools,target audiences are not as important for photo sharing.

Stock photography is

One of the challenges faced by the Library of Congress was

Which of the following does not describe a photo sharing site?

The first photo sharing site was

What is a photo sharing site?

Which statement is true?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters

Exam 9: Sharing Photos and Images

Flickr was the first photo sharing site.

What is a worry that companies may have about sharing photos?

What is behind the growth in photo sharing?

Flickr has become the preferred platform of smartphone users.

Typically the most popular images are those that are carefully planned and staged.

Flickr appeals mostly to

Image sharing can help drive web traffic to a website.

Photo sharing sites are a form of social networks.

Explain why photo sharing sites are like social networks.

Which statement is false?

Which photo sharing website was first used by the White House official photographer?

Why is it important to use social networking tools when posting photos to photo-sharing sites?

Why is it important for a company to stay connected on a photo sharing site?

Unlike video sharing and other social media tools,target audiences are not as important for photo sharing.

Stock photography is

One of the challenges faced by the Library of Congress was

Which of the following does not describe a photo sharing site?

The first photo sharing site was

What is a photo sharing site?

Which statement is true?

Why Social Media?

Goals and Strategies

Identifying Target Audiences

Rules of Engagement for Social Media

Publishing Blogs

Publishing Podcasts and Webinars

Publishing Articles,White Papers and E-Books

Sharing Videos

Social Networks

Microblogging

Discussion Boards,Social News and Q&A Sites

Mobile Computing and Location Marketing

Social Media Monitoring

Social Media Marketing Plan

Filters