Deck 4: Associate Cloud Engineer

Question 1

You are managing several Google AdWords ads for your company. You have configured a report that will show your clickthrough rate, geographical information, demographics, and costs for each of your Google AdWords ads. You have scheduled the report to run on a regular basis. What option can you choose, to be notified of the report when it's finished running?

A) The report will appear automatically on the Reports page - as long as you don't close your browser.
B) You can choose the option "Whenever the report runs, send email to:", and then enter a valid email
C) You'll automatically be notified with a green play button on the Reports page, when the report is done.
D) The report will be emailed to your Google AdWords email address when it's complete

Answer 1

You can choose the option "Whenever the report runs, send email to:", and then enter a valid email

Question 2

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
B) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
C) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
D) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.

Answer 2

Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

Question 3

You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
B) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
C) You must add the Google AdWords conversion tracking code to your website's HTML code.
D) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.

Answer 3

You must add the Google AdWords conversion tracking code to your website's HTML code.

Question 4

Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Coffee
B) -tea -free -samples
C) Gourmet coffee beans
D) Holly should add as many keywords as possible and then use the CPM method.

Question 5

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement. Which of the following searches would most likely cause your ad to be displayed on Google?

A) Paintings in Oil
B) Oil Painting
C) Any phrase with the keyword oil painting, such as old oil paintings
D) Watercolor painting

Question 6

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie then creates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

A) Her image is probably in a . gif format; images must be in a .j pg format.
B) Her image ad must first be approved by Google before it'll show in the Google Search results.
C) Her image is probably too big to be used in the Google search listing.
D) Her image ad will only appear in the Google Content Network, not in Google Search.

Question 7

Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.
B) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C) Google does not reveal the Quality Score.
D) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.

Question 8

Jerry has downloaded and installed the Google AdWords editor. He manages many ads for his company, but the web address for his company is changing. He needs a way to quickly and accurately edit the destination URL for his company's Google AdWords ads, without having to edit them each, individually. What's the best way for Jerry to edit the entire destination domain for his company?

A) Jerry can do this through Google AdWords editor and the Campaign Manager.
B) Jerry can do this through the Google AdWords editor through Campaign Manager;by choosing all campaigns and then editing the domain URL for all campaigns.
C) Jerry can do this through the Google AdWords editor, with the Advanced Editing Tools and the Advanced URL Changes option.
D) Because Google needs to approve destination URL changes, Jerry will have to use the online Google AdWords editor, and wait for Google's approval.

Question 9

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
B) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C) Ivan must create a Geographic Performance Report in his account.
D) Unless Ivan creates a location targeting ad, he won't see this information.

Question 10

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) PPC models
C) SEO for good web content
D) CPM models

Question 11

Amy is managing several ads for her insurance business in Knoxville, Tennessee. She would like to create a filter to see how her ads are performing, the number of impressions for the ads, and other details. How can Amy create this?

A) Amy will need to sign into her Google AdWords account, choose the Keywords tab, choose Languages and Locations, and then click the Filter option, to create a filter.
B) Amy will need to sign into her Google AdWords account, choose the Ads tab, and then click the Filter option, to create a filter.
C) Amy will need to sign into her Google AdWords account, choose the Settings tab, and then click the
D) Amy will need to sign into her Google AdWords account, choose the Reporting tab, and then build the Filter.

Question 12

You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
B) Accounts cannot be moved between sub-MCCs.
C) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.

Question 13

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements? Each correct answer represents a complete solution. Choose all that apply.

A) Automatic placements
B) Manual placements
C) Managed placements
D) Excluded placements

Question 14

Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?

A) Site overlay report
B) Funnel visualization report
C) Top exit pages report
D) Top landing pages report

Question 15

You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

A) Ad Type
B) Google Network Management tab
C) Managed placements tab
D) Networks tab

Question 16

Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform. What is the scale that Google displays the Quality Score?

A) Very high, Moderate, Low, Poor
B) Google does not reveal the Quality Score as it is proprietary information.
C) 1 to 100
D) 1 to 10

Question 17

John has a fireworks company in Tennessee and he's created a video showing his incredible fireworks. He'd like to use the video as part of the Google AdWords' video advertisement program. What must John do to display his video in the Google AdWords' video program?

A) Nothing. Fireworks and pyrotechnic devices are not allowed.
B) Keep his video to 15 seconds or less.
C) Use geo-targeting to marketing his fireworks only in locations where fireworks are legal.
D) Submit his advertisement to the adult content category for Google AdWords approval.

Question 18

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online. He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

A) There are too many characters in the headline.
B) There's no problem with this ad headline.
C) The hyphen in the ad isn't allowed.
D) Gary can't use initial caps in the headline

Question 19

You're reviewing a campaign you've created for your company with your manager. The manager is curious  about the budget setting on the campaign's tab. What does the budget value mean?

A) It's the amount you're comfortable spending for Google AdWords each week.
B) It's the maximum amount you'll spend for one click on your ad.
C) It's the amount you're comfortable spending for Google AdWords each month.
D) It's the amount you're comfortable spending for Google AdWords each day.

Question 20

You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

A) Doc server
B) Index servers
C) Directly from the web page
D) Google web server

Question 21

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor. Jon wants to know how many accounts can be edited at once, since he's many accounts to edit. What should Eddy tell Jon?

A) The AdWords Editor allows you to edit up to five accounts at once.
B) The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.
C) The AdWords Editor allows you to edit only one account at a time.
D) The AdWords Editor allows you to edit up to 100 accounts at once.

Question 22

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then round off to the nearest cent.
C) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the
D) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then

Question 23

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Puppies
B) Cars
C) Cigars
D) Political ads

Question 24

Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments, i.e., one for each client she manages. What approach should Wendy follow in this instance?

A) Google does not allow multiple accounts to be billed to one invoice.
B) Google recommends that Wendy move her accounts into the My Client Center with her cred it card.
C) Google recommends that Wendy enroll in the Manager Defined Spend.
D) Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.

Question 25

What tool must you use to create a rich media ad format?

A) Display Ad Builder  
B) Google Tools
C) Google Pack
D) Campaign builder

Question 26

How many times a day, can you change your daily budget for a Google AdWords campaign?  

A) Ten
B) Thirty
C) As many times as you'd like to.
D) One

Question 27

You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?

A) The ad must meet the partner requirements.
B) The ad must be opted into the Google Network.
C) The ad must be reviewed and approved.
D) The ad must be prepaid for thirty days.

Question 28

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Change the destination URL of her ad
B) Change her ad to an image ad
C) Increase the ad's cost per click bid
D) Increase the ad's cost per impression bid

Question 29

You are serving as a consultant for a golf course in your city. The owners of the course are concerned about the clickthrough rate of their Google sponsored link ad. You tell the clients that their ad is actually performing well based on the clickthrough rate. Which of the following statements, according to Google, is an indicator that an ad group is performing very well?

A) A CTR over one percent on Google is very good.
B) A CTR over two percent on Google is very good.
C) A CTR over ten percent on Google is very good.
D) A CTR over fifty percent on Google is very good.

Question 30

Terri has created a website for her web design business. Through her SEO efforts and good web content, her site has reached the top position in Google's organic search results for certain keywords. On her site, she has added the phrase 'Recommended by Google' in the header. She does not, however, use this phrase in her Google AdWords ads. Is this a problem according to Google AdWords policies?

A) No, Terri's site is recommended by Google as she's on the top, in search results on certain keywords.
B) No, Terri can add this info to her site as long as she doesn't put this phrase in her Google AdWords advertisements.
C) Yes, Google doesn't allow ads or sites to add such language that may mislead readers to believe her site is directly affiliated with Google.
D) Yes, Terri must add this phrase to her Google AdWords advertisements too.

Question 31

Ned has created a website that includes a pop-up window for new visitors when they visit his site. The pop-up window offers 25 percent off a purchase for one day only. Will Google AdWords have a problem with Ned's site?

A) Yes, because Google AdWords prohibits pop-up windows for visitors to websites.
B) No, as long as Ned's site isn't selling anything against Google's content policy.
C) No, because the pop-up window offers a discount to Ned's website visitors.
D) Yes, because the pop-up window offers a coupon that's good for one day only.

Question 32

AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor? Each correct answer represents a complete solution. Choose all that apply.

A) You can store and navigate one or more accounts.
B) You cpload changes to AdWords at any time.
C) You can perform advanced searches and edits.
D) You can work offline on your Mac or PC.
E) none of the above

Question 33

Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads always occupy the entire ad space on a web page in the Google Content Network.  
B) CPM ads require text only in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads require prepayment to participate in the Google Content Network.

Question 34

Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.

Question 35

Julie's company has created a video ad for the Google Content Network and she has elected to use the CPC pricing. Julie's manager is concerned that the CPC pricing will be expensive, as the company will have to pay each time the video is played. What should Julie tell her manager about the costs of the CPC pricing?

A) The company will pay for each click to watch the video, as long as the person watches the video in its entirety.
B) The company will pay for each click on the video that leads a user to the destination websit e
C) The company will pay for each click to watch the video.
D) The company will pay for each click on the video's stop button, as video ads are being playing automatically.

Question 36

Nancy is reviewed her billing summary for her Google AdWords account. There is a line item in the billing summary titled 'Adjustment - Click Quality'. What does this line item mean?

A) Nancy has been credited for clicks on her ad that were deemed invalid clicks.
B) Nancy has been credited for clicks on her ad that took longer than five seconds to resolve.
C) Nancy has been credited for clicks on her, for Google incurred cost overruns for displaying her ad beyond her given budget.
D) Nancy has been credited for clicks on her ad that didn't take visitors to her domain.

Question 37

You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?

A) Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
B) Create a report through Google AdWords' Report Center and have it emailed to you and John on a
C) Create a report through Google AdWords' Report Center, download the report, and then email it to John.
D) Create a report through Google AdWords' Notification Center, download the report, and then email it to

Question 38

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) Proposed changes are in purple.
B) He'll need to compare his version with Sally's version of the campaigns.  
C) Proposed changes are in blue.
D) Proposed changes are in red.

Question 39

You have created several campaigns with Google AdWords for your clients. You are using the Manager Defined Spend for your budgets in Google AdWords. When you create a new start date for a budget, what requirement does Google have in regard to the new budget and existing budgets that you manage?

A) Managed account budgets cannot exceed $100 per day.
B) Managed account budgets can't start and end on the same day for more than three managed accounts.
C) Start dates for new budgets can't overlap with other budgets that may already be set up for the managed account.
D) Managed account budgets must be approved by two parties before the ad will begin display.

Question 40

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A) Single language
B) Domain origination
C) Multiple languages
D) Combine with location targeting

Question 41

You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 60 percent
B) 45
C) 1.66
D) 75

Question 42

You manage six accounts through My Client Center. You have just hired an assistant to help manage the accounts, and you want her to manage three of the six accounts. Which of the following procedures describes the correct process to allow your assistant to manage the three accounts, while still retaining access to all of the accounts?

A) You cannot retain access to all the accounts and simultaneously assign your assistant three of the six accounts.
B) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts. You'll then link your assistant's MCC to your MCC.
C) accounts. You'll then link your account to your assistant's MCC.
D) You'll unlink the three accounts from your MCC. Your assistant will create a MCC and link to the three accounts.

Question 43

Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?

A) Increase the ad's cost per impression bid
B) Increase the ad's cost per click bid
C) Change her ad to an image ad
D) Change the destination URL of her ad

Question 44

Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require prepayment to participate in the Google Content Network.
B) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
C) CPM ads are not allowed in the Google Content Network.
D) CPM ads require text only in the Google Content Network.

Question 45

You are managing the Google AdWords account for your company. Your manager, John, has asked you to email him a report with several statistics and performance updates about the Google AdWords account. What's the best approach for completing this assignment?

A) Create a report through Google Analytics' Report Center and have it emailed to you and John on a regular basis.
B) Create a report through Google AdWords' Notification Center, download the report, and then email it to John.
C) Create a report through Google AdWords' Report Center, download the report, and then email it to
D) Create a report through Google AdWords' Report Center and have it emailed to you and John on a

Question 46

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Customized targeting
B) Region and City targeting
C) Country targeting
D) City targeting

Question 47

You are working with your client to optimize their Google AdWords ad. Which targeting tool can you use, to predict the average cost-per-click for your keywords?

A) Traffic Estimator
B) Search Terms Report
C) Placement tool
D) Keyword tool

Question 48

Henry has created an ad for a sales event at his business. His headline reads 'Huge Sales Event!!!' and his content for the ad reads 'All Cars and Trucks are on Sale This Weekend!' What problems will Google AdWords have with this ad, based on this headline and content?

A) Henry can only have one exclamation point per line.
B) .Henry can only have one exclamation point.
C) Henry cannot advertise cars in Google AdWords
D) Henry cannot use upper case letters in the content area.

Question 49

John has started a new business that sells bumper stickers online. His primary advertising focus is branding his business name, and getting as much exposure as possible on the Internet. John has hired you to help him manage his Google advertising. Based on what you know so far, what approach would you recommend to John?

A) SEM based on web content
B) CPM models
C) PPC models
D) SEO for good web content

Question 50

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) New 2U Clothes
B) Newly Used Clothes!
C) Best Clothes!
D) G-o-o-d-c-l-o-t-h-e-s

Question 51

A client wants to include a video advertisement as part of their network advertisements. They're concerned, however, about the type of cookies that Google uses. What type of cookie does Google use in the Google Content Network advertising services?

A) Persistent cookies
B) DART cookies
C) Session cookies
D) Third party cookies

Question 52

Google recommends that image advertisers should capture people's attention right away. According to Google, what's the time limit an advertiser has, to capture a person's attention span?

A) Three seconds
B) One minute
C) Ten seconds
D) One second

Question 53

Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) Proposed changes are in purple.
B) He'll need to compare his version with Sally's version of the campaigns.
C) Proposed changes are in red.
D) Proposed changes are in blue.

Question 54

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
B) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
C) Open the campaign page and then choose Search Listings to edit where the ad will appear.
D) Open the ad page and then choose the Settings tab to edit where the ad will appear.

Question 55

Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A) 35 characters
B) 70 characters
C) 25 characters
D) 100 characters

Question 56

You have created a Google AdWords ad using the keyword [oil painting] for your advertisement. Which of the following searches would most likely cause your ad to be displayed on Google?

A) Oil Painting
B) Paintings in Oil
C) Any phrase with the keyword oil painting, such as old oil paintings
D) Watercolor painting

Question 57

You are a Google AdWords professional explaining how your client should create a budget for their Google AdWords campaign. The client is confused how Google AdWords determines the lowest possible value for the highest position of the ad. You explain that Google AdWords uses a combination of the Quality Score and the CPC bid. The customer still isn't satisfied and wants a more in-depth explanation. Which of the following is the best description how Google AdWords determines ad ranks in search pages?

A) Google AdWords will divide the Ad Rank of the ad showing above you by your Quality Score, then round off to the nearest cent.
B) Google AdWords will divide the Ad Rank of the ad showing beneath you by your Quality Score, then
C) Google AdWords will divide the Ad Rank of the average bid of all ads competing you're your keywords by your Quality Score, then round off to the nearest cent.
D) Google AdWords considers whoever bids the highest for a keyword and then that person moves to the top of the order.

Question 58

Holly is managing the online marketing efforts for a bakery in her city. Holly is building the bakery's website with the intent of the site being able to be ranked high in the Google's organic listings. Holly is focusing on keywords that users will likely be searching for, such as 'wedding cakes' and 'cupcakes' for her city. What term best describes the goals Holly has for the bakery's website?

A) Localized search results
B) Search engine marketing
C) Search engine optimization
D) Organic marketing

Question 59

You are a Google AdWords consultant for several clients in your city. One of your clients has asked you to create a report for them that will show where their ads have appeared in the Google Content Network. What report will you create for this client?

A) URL Performance Report
B) Reach and Frequency Report
C) Placement Performance Report
D) Geographic Performance Report

Question 60

Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
B) Ivan must create a Geographic Performance Report in his account.
C) Unless Ivan creates a location targeting ad, he won't see this information.
D) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

Question 61

How often does Google calculate a quality score?

A) Hourly
B) Once
C) Daily
D) Every time a keyword matches a search query

Question 62

You are managing a Google AdWords account for your company. Your manager informs you that she wants you to create a daily budget of $75 and hit this budget everyday in Google ads, but also get the most clicks as possible for this budget. Considering this scenario, which of the following tools will help you hit your daily budget of $75, and still maximize the clicks you receive?

A) Use the automatic bidding option
B) Use the conversion optimizer
C) Use the ad scheduling option
D) Use a CPM ad campaign

Question 63

Ben has installed conversion tracking for his website. Google recommends that Ben use the tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

Question 64

You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A) Credit card
B) Bank transfer
C) Check or Wire Transfer
D) Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

Question 65

Larry has created an ad group that he's indicated to appear as part of the Google Content Network. Larry wants to know how his ad will be ranked in the content network. You tell Larry that the ad's past performance on this, and similar sites, and the landing page quality affect how Larry's ad will be ranked. What other factors affect how Larry's ad will be ranked in the Content Network?

A) The ad group default bid
B) The duration of the ad campaign
C) Image ads are given ranking priority over text ads
D) Rich media ads are given ranking priority over text ads

Question 66

You and a competitor in your region are competing for ad position based on a particular keyword. Your competitor has recently stopped running their Google ads. What is likely to happen to your advertisements?

A) The conversion rate for your ad will increase.
B) The quality score of your ad will decrease.
C) The number of clicks on your ad will likely go up.
D) The number of clicks on your ad will likely go down.

Question 67

You are managing a Google AdWords campaign for your company and your manager, Beth, is meeting with you about the campaign. Beth would like to start using video ads as part of the online marketing effort. She's hired a studio to create some ads featuring some of the products your company sells. Beth wants to keep costs at a minimum so she wants you to use the CPM pricing for the video ads. Which one of the following statements best describes an issue you'll need to resolve for video ads based on this information?

A) There's no problem here - this is a great plan to share product information and keep prices low.
B) There's no problem here - by using the CPM method your company will only pay when the advertisement is watched.
C) There is a problem here - the CPM method charges for the opening image, even if the video isn't played.
D) There is a problem here - video ads don't use the CPM method, only the CPC method.

Question 68

Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) City targeting
B) Region and City targeting
C) Country targeting
D) Customized targeting

Question 69

George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should use the negative keywords to filter out words that don't apply to George's business.
B) You should advice George to use the CPM method.
C) You should use the narrower matching options to give George good clicks for his budget.
D) You should use the broader matching option to give George much-needed exposure.

Question 70

There are three tools you can use to manage multiple accounts with Google AdWords. Which of the following is NOT a tool you can use, to manage multiple accounts?

A) My Client Center
B) AdWords Editor
C) Campaign Manager
D) AdWords API

Question 71

Gary is managing many different Google AdWords accounts for his clients. How many AdWords accounts can be associated with a Google Account login?

A) 100
B) 1
C) Unlimited
D) 10

Question 72

Sam has created a Google AdWords advertisement for his consignment clothing store in San Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) Best Clothes!
B) G-o-o-d-c-l-o-t-h-e-s
C) New 2U Clothes
D) Newly Used Clothes!

Question 73

Jeff runs a dry cleaning business in his city. He'd like to use customized location targeting for his business, so he's hired you to help him create an ad with customized location targeting. You tell Jeff that he has three choices, when it comes to customized location targeting in Google AdWords. Which of the following is not a valid choice for the customized location targeting?

A) Entering a physical address
B) Selecting a point on the map
C) Using a multi-point targeting approach
D) Using a triangulation approach based on a phone number

Question 74

A consultant has recommended that Allen use Google's tool, the Website Optimizer, to improve his site quality and ad performance. Allen isn't certain why he should use the Website Optimizer. Which of the following statements best describes, what the Website Optimizer does for webmasters and Google AdWords participants?

A) Google's Website Optimizer is a subscription-based service, where Google designers will redesign and optimize Allen's website. Allen must subscribe to the service for at least 90 days.
B) Google's Website Optimizer is a free tool that will give Allen detailed data on his site, including how users found his site, what route they used to explore it, and at what point they left.
C) Google's Website Optimizer is a tool that allows Allen to test different versions of his site content and layout, to determine what will best attract users, and lead them to convert on his site.
D) Google's Website Optimizer is a tool that will automatically optimize web pages.

Question 75

You are managing an AdWords campaign for your organization. You have two assistants who work with you to manage several ads through the Google AdWords Editor. You'd like to leave comments to items in the AdWords Editor to help communicate changes, inform your assistants, and allow them to respond to your queries. What's the correct path to leave a comment on an item in Google AdWords Editor?

A) You can't leave comments directly on items in Google AdWords Editor. You can attach items, such as .txt or .doc items to leave notes.
B) You can add comments to items in Google AdWords Editor. Select the item in Google AdWords Editor and click Add Comment at the bottom of the tab.
C) You can't leave comments directly on items in Google AdWords Editor. You can use a Notepad document (or any document in .txt format) and attach it to items.
D) and click Insert Comment from the Extras column.

Question 76

You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?

A) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
B) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
C) No. All Google AdWords participants can have just one Google AdWords account.
D) Yes, if you use a My Client Center account, you may have multiple accounts.

Question 77

You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?

A) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
B) The placement tool will automate the placement of the video ad throughout the Google Net work.
C) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
D) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.

Question 78

Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Phrase match keyword targeting
B) Negative match keyword targeting
C) Broad match keyword targeting
D) Exact match keyword targeting

Question 79

Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?

A) Export Data (TXT)  
B) Export Backup (AEA)
C) Export Summary (HTML)
D) Export Spreadsheet (CSV)

Question 80

Oliver is managing the Google AdWords account for his company. He has created a daily budget of $20 for a CPC campaign. Oliver discovers that Google may allow up to 20 percent more clicks than his daily budget allows. Based on this information, what is the most Oliver could pay in a 30day billing cycle?

A) $600
B) $20
C) $720