Deck 4: Analysis and Argumentation

Question 1

What is the function of a status report?

A) To indicate your employment status
B) To report on the progress of a business project
C) To identify a business's internal and external opportunities
D) To explain new company policies

Answer 1

B

Question 2

What is the analysis and synthesis process?

A) It is the process of breaking things down into their component parts and then bringing them back together.
B) It is the process of listening to your audience.
C) It is the process of identifying and reframing business issues.
D) It is the process of gathering research information.

Answer 2

A

Question 3

Bao, a customer service intern in an electronics company, is analyzing why customers are being sent products that do not meet their specifications. Which of the following is an analysis type that Bao may use?

A) 4 Ps
B) Alternatives
C) Root cause
D) Derivatives

Answer 3

C

Question 4

In a workplace, what are the soundest opinions based on?

A) Personal judgment and knowledge
B) What everyone thinks is correct
C) The boss's opinion; after all the boss knows best
D) Good examples and models

Question 5

How would you define argumentation?

A) It refers to workplace arguments.
B) It is a project management tool.
C) It is the process of drawing on reason to support and idea, action, or theory.
D) It is a grammatical sentence structure pattern.

Question 6

When Loblaw's CEO draws on his own credibility as well as logical and emotional appeals to persuade his audience to support Canadian farmers by buying locally grown food, which of the following rhetorical tools is he using?

A) Ethos, pathos, and logos
B) Analysis, synthesis, and argumentation
C) Asyndeton, mimesis, and numeration
D) Analogy, metaphor, and simile

Question 7

Which of the following rhetorical tools does L'Oréal use when it gets Beyoncé to advertise the company's hair care products?

A) Pathos
B) Logos
C) Ethos
D) Dabos

Question 8

Which of the following is grammatically incorrect?

A) Quebec has a strong soccer program. Team Quebec placed first at the Canada Games in Sherbrooke, Quebec.
B) Quebec has a strong soccer program; team Quebec placed first at the Canada Games in Sherbrooke, Quebec.
C) Because Quebec has a strong soccer program, team Quebec placed first at the Canada Games in Sherbrooke, Quebec.
D) Quebec has a strong soccer program, Team Quebec placed first at Canada Games in Sherbrooke, Quebec.

Question 9

When you use logical reasons to back the claims in an industry research report, which rhetorical tool are you using?

A) Pathos
B) Logos
C) Ethos
D) Dabos

Question 10

Which rhetorical tool are you using when you help raise funds for your little sister's after-grad party by appealing to the community's emotions?

A) Logos
B) Chaos
C) Pathos
D) Ethos

Question 11

Which of the following is grammatically incorrect?

A) Because I love playing hockey, I will try out for the Huskie's hockey team.
B) I will try out for the Huskie's hockey team because I love playing hockey.
C) I love playing hockey; I will try out for the Huskie's hockey team.
D) I love playing hockey, I will try out for the Huskie's hockey team.

Question 12

One business analysis tool discussed in your textbook is MOST. What does MOST stand for?

A) Mission, Objectives, Strategies, and Tactics
B) Measure, Organize, Substitute, and Transform
C) Management, Operation, Standard, and Trajectory
D) Maneuver, Observe, Sample, and Train

Question 13

Which of the following uses the deductive pattern of reasoning?

A) Students who got an A in COMM100 did not miss a single lecture. Kim attended all COMM100 lectures, so she will get an A in the class.
B) Kim did not miss a single COMM100 lecture, and she got an A in the class; therefore, all students who attended all COMM100 lectures will get an A in the class.
C) If you attend all COMM100 lectures, you will get an A in the class.
D) If you got an A in COMM100 that means that you attended all COMM100 lectures.

Question 14

Which of the following uses the inductive pattern of reasoning?

A) Students who got an A in COMM100 did not miss a single lecture. Kim attended all COMM100 lectures, so she will get an A in the class.
B) Kim did not miss a single COMM100 lecture, and she got an A in the class; therefore, all students who attend all COMM100 lectures will get an A in the class.
C) If you attend all COMM100 lectures, you will get an A in the class.
D) If you got an A in COMM100 that means that you attended all COMM 100 lectures.

Question 15

Your colleagues are broken into groups and asked to perform an activity. Which of the following is not an ice breaker activity?

A) Using props such as a ball, a pen, or a toy, people introduce themselves by saying their name and tossing the prop to the next person.
B) Each team chooses five items they would want with them if they were stranded on an island.
C) People are assigned to groups. Everyone is given three pipe cleaners and instructed to use them to form the most creative structure. Groups that combine their pipe cleaners to make a more creative structure are given special recognition.
D) In small groups, people find out what they have in common.

Question 16

As an intern in a management consulting company, your boss asks you to analyze a client's external communication strategies and to make recommendations to align those strategies with the overall business strategy. Who is the primary audience of your report?

A) The client
B) The media
C) Your boss
D) All of the above

Question 17

Which of the following sentences is grammatically incorrect?

A) Although it was cold, she was wearing a short sleeve T-shirt.
B) She was wearing a short sleeve T-shirt although it was cold.
C) She was wearing a short sleeve T-shirt even though it was cold.
D) She was wearing a short sleeve T-shirt, although it was cold.

Question 18

As a marketing intern in an automotive company, your boss asks you to write a report on the automotive industry market size. Your co-worker recommends that before you write the report, you identify your primary audience. What does your co-worker mean by "primary audience"?

A) The audience that is affected by your report but does not directly act on it
B) The audience that will directly act on your report
C) Anyone who has a vested interest in your report
D) Junior people in the organization

Question 19

Which of the following best describes "analysis," within the context of your textbook?

A) It is the process of breaking a subject into its components parts.
B) It is the process of bringing the component parts of a subject back together.
C) It is the process of making derivative words.
D) It is the act of coming to an agreement with others.

Question 20

What should you do to tailor your message to your audience?

A) Understand your audience's attitudes, beliefs, and needs
B) Focus on your organization's needs
C) Use a direct approach to communicate with your audience
D) Use an indirect approach to communicate with your audience

Question 21

Cloud-based servers are maintained by a third-party company and are used to manage the IT needs of an organization.

Question 22

Argument by deduction involves a pattern of reasoning that goes from general to specific.

Question 23

Argument by induction involves a pattern of reasoning that goes from general to specific.

Question 24

Synthesis is the process of breaking matters into their component parts.

Question 25

Root cause analysis is a type of investigative analysis process conducted to identify the main outcome of a particular event.

Question 26

When writing a marketing proposal for your marketing class, the primary audience of your report is your instructor.

Question 27

Primary research involves retrieving information only from published sources.

Question 28

One can begin an argumentative process by first stating the claim, providing the relevant context and background, and supporting the claim with the necessary evidence.

Question 29

There is no need for a comma in the following sentence: "While I was walking my dog, I bumped into my classmate."

Question 30

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats.

Question 31

Pooneh, an intern in the product development department of a fast-moving consumer goods company, is conducting research to identify new market opportunities. Which analysis tool would you advise her to use? Why?

Question 32

Your university club is collecting food to donate to the local food bank in your city. As the Communications Director of the club, you want to write a fundraising letter that evokes people's emotions. Which rhetorical tool would you use? Why?

Question 33

Leanne is writing a proposal to analyze the external communications of a client, and is reminded by her boss that she needs to attend to the needs of both her primary and secondary audiences. As a student in a Business Communications class, explain to Leanne the difference between primary and secondary audiences.

Question 34

Carlos records all his sources while researching icebreakers for a company retreat. How do you think he will benefit from this action?

Question 35

Your final project in your Business Communications class is to develop a strategic communication plan for a business of your choice. To develop this plan, you need to analyze the business's current communication strategies and come up with recommendations to align them with the organization's vision, mission, and goals. What are the steps involved in this analysis and synthesis process?

Question 36

Explain the three main elements of the art of rhetoric.

Question 37

The advertisement for the cereal brand, Kellogg's Special K, claims that the product has essential nutrients like fiber and vitamin D. Explain the rhetorical device that the ad uses to convince its audience to buy the product.

Question 38

What is the benefit of conducting analysis in an ethical manner?

Question 39

What is the purpose of decision matrices?

Question 40

What are the benefits of critical reading when it comes to analysis?