Exam 4: Analysis and Argumentation
Exam 1: The Career Portfolio: The Résumé, Cover Letter, and Elevator Pitch39 Questions
Exam 2: Networking, Job Interviews, and Follow-Up38 Questions
Exam 3: Routine and Informational Messages39 Questions
Exam 4: Analysis and Argumentation40 Questions
Exam 5: Maintaining External Business Relationships in Letters39 Questions
Exam 6: Persuasive Techniques for Writing Short Reports-Informative, Progress, and Status Reports38 Questions
Exam 7: Persuasive Techniques for Writing Long Reports40 Questions
Exam 8: Persuasive Techniques for Short and Long Presentations39 Questions
Exam 9: Managing Individual and Corporate Identities on Social Media, Web 2.X, and Beyond40 Questions
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Argument by induction involves a pattern of reasoning that goes from general to specific.
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(True/False)
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Correct Answer:
False
One business analysis tool discussed in your textbook is MOST. What does MOST stand for?
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(Multiple Choice)
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Correct Answer:
A
Carlos records all his sources while researching icebreakers for a company retreat. How do you think he will benefit from this action?
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(Essay)
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Correct Answer:
Carlos is recording the sources of his information in order to cite them in his document. His sources are evidence of good research and a major source of credibility. Carlos's sources support his argument, build goodwill by giving his audience access to further information, and demonstrate his honesty.
When writing a marketing proposal for your marketing class, the primary audience of your report is your instructor.
(True/False)
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Cloud-based servers are maintained by a third-party company and are used to manage the IT needs of an organization.
(True/False)
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Which of the following sentences is grammatically incorrect?
(Multiple Choice)
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Which of the following uses the inductive pattern of reasoning?
(Multiple Choice)
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Leanne is writing a proposal to analyze the external communications of a client, and is reminded by her boss that she needs to attend to the needs of both her primary and secondary audiences. As a student in a Business Communications class, explain to Leanne the difference between primary and secondary audiences.
(Essay)
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Which rhetorical tool are you using when you help raise funds for your little sister's after-grad party by appealing to the community's emotions?
(Multiple Choice)
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Your final project in your Business Communications class is to develop a strategic communication plan for a business of your choice. To develop this plan, you need to analyze the business's current communication strategies and come up with recommendations to align them with the organization's vision, mission, and goals. What are the steps involved in this analysis and synthesis process?
(Essay)
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Which of the following uses the deductive pattern of reasoning?
(Multiple Choice)
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When Loblaw's CEO draws on his own credibility as well as logical and emotional appeals to persuade his audience to support Canadian farmers by buying locally grown food, which of the following rhetorical tools is he using?
(Multiple Choice)
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The advertisement for the cereal brand, Kellogg's Special K, claims that the product has essential nutrients like fiber and vitamin D. Explain the rhetorical device that the ad uses to convince its audience to buy the product.
(Essay)
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When you use logical reasons to back the claims in an industry research report, which rhetorical tool are you using?
(Multiple Choice)
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Primary research involves retrieving information only from published sources.
(True/False)
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Argument by deduction involves a pattern of reasoning that goes from general to specific.
(True/False)
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