Deck 13: Quantitative Research Using Naturally Occurring Data

Question 1

Which of the following is not a way structured data are collected?

A) Chronology record
B) Archival record
C) Mail record
D) Contact record

Answer 1

B

Question 2

For structured observation, the researcher's ability to generate a probability sample is curtailed.

Answer 2

True

Question 3

Which of the following is not a type of sampling in structured observation?

A) Ad hominem sampling
B) Ad libitum sampling
C) Focal sampling
D) Behavioural sampling

Answer 3

A

Question 4

___________ is the degree to which to or more observers of the same behaviour agree in terms of their coding of that behaviour on the observation schedule.

A) Inter-observer consistency
B) Inter-observer reliability

Question 5

Cohen's Kappa measures the divergence over the coding of items between two people.

Question 6

Measurement validity relates to how well the measure corresponds to all aspects of social science.

Question 7

Which of the following is not a criticism of structured observation?

A) There is a risk it's inappropriate or irrelevant to the setting being observed.
B) It is rarely able to get at the intentions behind the behaviour
C) It is grossly unethical to those observed
D) It tends to generate lots of bits of data

Question 8

Newspapers are an appropriate publication on which to conduct content analysis.

Question 9

Content analysis is most closely associated with a qualitative research strategy

Question 10

Semiotics is concerned with the study and science of signs, an approach to the analysis of documents and other phenomena that emphasizes the importance of seeking out the deeper meaning of those data.

Question 11

It is not necessary to have a research question at the beginning of a content analytical study.

Question 12

Which of the following would be sampled in a content analytical study? Please select all that apply.

A) Media
B) Commentators
C) Experts
D) Dates

Question 13

Which of the following would not be counted in a content analytical study?

A) Significant actors
B) Images
C) Subjects and themes
D) Historical dates

Question 14

Outline two advantages of content analysis. Please select all that apply.

A) It is easier than discourse analysis
B) It is a transparent method
C) It is a flexible method
D) It is objective and therefore not as partial to researcher bias

Question 15

Outline two disadvantages of content analysis. Please select all that apply.

A) It is only as good as the documents on which it is conducted
B) It is sometimes regarded as being over-theoretical
C) It's excellent at "why" questions but not so good at "what" questions
D) It is impossible to devise coding manuals that do not entail some interpretation on the part of the coders