Exam 13: Quantitative Research Using Naturally Occurring Data

Outline two advantages of content analysis. Please select all that apply.

Which of the following would be sampled in a content analytical study? Please select all that apply.

Content analysis is most closely associated with a qualitative research strategy

Which of the following is not a type of sampling in structured observation?

Newspapers are an appropriate publication on which to conduct content analysis.

It is not necessary to have a research question at the beginning of a content analytical study.

For structured observation, the researcher's ability to generate a probability sample is curtailed.

Outline two disadvantages of content analysis. Please select all that apply.

Which of the following would not be counted in a content analytical study?

Which of the following is not a way structured data are collected?

Semiotics is concerned with the study and science of signs, an approach to the analysis of documents and other phenomena that emphasizes the importance of seeking out the deeper meaning of those data.

Cohen's Kappa measures the divergence over the coding of items between two people.

Which of the following is not a criticism of structured observation?

___________ is the degree to which to or more observers of the same behaviour agree in terms of their coding of that behaviour on the observation schedule.

Measurement validity relates to how well the measure corresponds to all aspects of social science.