Deck 13: Whats Trending in Consume Behavior

Question 1

Neuromarketing is a branch of research that

A) assesses behaviors such as click rates, search terms used, and where the customer went after leaving a website.
B) uses scientific methods involving the functioning of the brain to understand and predict consumer behavior.
C) focuses on what consumers do by examining purchase data and analyzing consumer panel data.
D) examines how consumers learn, remember, retrieve and process information, and form conclusions.

Answer 1

B

Question 2

Which research method starts with the placement of numerous electrodes on a person's scalp?

A) Functional magnetic resonance imaging
B) Galvanic skin response test
C) Electroencephalographic research
D) Pupil dilation test

Answer 2

C

Question 3

Marketers can predict which brands consumers are thinking about by looking at a consumer's _______ to see what and where activity is taking place.

A) brain scan
B) survey results
C) product reviews
D) text messages

Answer 3

A

Question 4

_______ can help researchers understand the complex relationships that exist between the brain and an individual's social environment, cultural context, and preferences.

A) Automated text analysis
B) Neuromarketing
C) Quick response coding
D) Search engine optimization

Question 5

_______ is a useful tool for accessing a consumer's hidden desires and preferences.

A) Quick response coding
B) Search engine optimization
C) Automated text analysis
D) Neuromarketing

Question 6

_______ utilizes brain-imaging technology to identify changes in blood flow and electrical activity in different parts of the brain.

A) Neuromarketing
B) Quick response coding
C) Automated text analysis
D) The brand personality scale

Question 7

_______ helps researchers examine brain activity, which helps them draw conclusions about memory, emotions, and decision-making.

A) Neuromarketing
B) Quick response coding
C) Automated text analysis
D) Telepresence

Question 8

_______ was used to identify the importance of the five key traits of: sincerity, excitement, competence, sophistication, and ruggedness.

A) Quick response coding
B) The brand personality scale
C) Automated text analysis
D) Search engine optimization

Question 9

_______ is the systematic interpretation of large amounts of textual data into meaningful patterns and themes.

A) Quick response codes
B) Radiofrequency technology
C) Search engine optimization
D) Automated text analysis

Question 10

_______ can identify patterns and themes that might not be obvious to the human reader by using complex grammatical and linguistic formulas to pull meaning from what is written.

A) Quick response coding
B) Radiofrequency technology
C) Automated text analysis
D) The brand personality scale

Question 11

_______ focuses on what consumers do when they conduct a search on Google (for example).

A) Automated text analysis
B) The brand personality scale
C) Quick response coding
D) Search engine optimization

Question 12

Marketers use _______ because companies want to make sure that consumers can find their websites.

A) radiofrequency identification
B) automated text analysis
C) search engine optimization
D) quick response coding

Question 13

New technology that is supposed to make our lives easier and more convenient is also making it easier for marketers to

A) empower consumers.
B) assess neural responses.
C) create a telepresence.
D) track our daily habits.

Question 14

With _______ research, all stakeholders need to be included in the research effort early in the process, as well as throughout the project.

A) transformative consumer
B) neuromarketing
C) radiofrequency identification
D) search engine optimization

Question 15

_______ refers to a stream of research that focuses on benefiting consumer welfare and quality of life across the world.

A) Transformative consumer research
B) Radiofrequency identification
C) Search engine optimization
D) The Internet of things

Question 16

What distinguishes _______ from other areas of consumer research is that it emphasizes the dissemination and sharing of valuable insights in an effort to alleviate and even solve some of the most pressing consumer welfare problems.

A) the sharing economy
B) transformative consumer research
C) the Internet of things
D) radiofrequency identification

Question 17

Consumers are becoming more _______ because they know that marketers are tracking them and trying to engage with them.

A) quantifiable
B) dependant
C) empowered
D) responsible

Question 18

The _______ consumer expects to be heard when he or she has a complaint.

A) empowered
B) responsible
C) quantified
D) dependant

Question 19

The _______ is a term used to describe an economic system that is based on the sharing of products.

A) Internet of things
B) sharing economy
C) frugal consumer
D) quantified self

Question 20

Renting a bicycle is an example of participating in the

A) purchase intention.
B) sharing economy.
C) frugal consumer.
D) quantified self.

Question 21

With the _______, consumers perceptions of ownership change as they consider what they can live without and how they can find alternative ways of accessing products and services.

A) Internet of things
B) sharing economy
C) telepresence
D) quantified self

Question 22

_______ consumers are careful with their money and alter their behaviors because of monetary considerations.

A) Frugal
B) Compulsive
C) Materialistic
D) Social

Question 23

_______ consumers use websites and apps that provide money-saving advice.

A) Social
B) Materialistic
C) Frugal
D) Compulsive

Question 24

More consumers are starting to consider the environmental implications of their consumption choices and are engaging in _______ consumption.

A) profligate
B) sustainable
C) extravagant
D) wasteful

Question 25

Clam chowder is best when it is from New England, and nothing beats Texas barbecue. This connection to a specific place is called

A) contiguity.
B) terroir.
C) metaphor.
D) riche.

Question 26

_______ describes the vast collection of wireless-enabled devices that collect data and share that data with one another, with consumers, and with others.

A) Automated text analysis
B) The sharing economy
C) Neuromarketing
D) The Internet of things

Question 27

When a consumer uses a wireless-enabled device to lock their front door, they are contributing to the

A) sharing economy.
B) Internet of things.
C) quantified self.
D) implied social label.

Question 28

_______ refers to the idea that tracking metrics can lead to self-improvement in some way.

A) The sharing economy
B) Telepresence
C) The quantified self
D) Automated text analysis

Question 29

_______ relies on small electronic tags that are attached to products.

A) Search engine optimization
B) Radiofrequency identification technology
C) Automated text analysis
D) Transformative consumer research

Question 30

_______ can be used to track inventory.

A) Transformative consumer research
B) Automated text analysis
C) Search engine optimization
D) Radiofrequency identification technology

Question 31

_______ are optical, machine-readable barcodes that record and store information related to items.

A) Quick response codes
B) Identification inputs
C) Automated text devices
D) Radiofrequency items

Question 32

A consumer can use _______ to quickly and easily access information.

A) quick response codes
B) automated text analysis
C) radiofrequency identification
D) search engine optimization

Question 33

_______ is a sensation that is very close to an actual experience and often happens when a consumer uses virtual reality technology.

A) The quantified self
B) Text analysis
C) Sharing economy
D) Telepresence

Question 34

What distinguishes transformative consumer research from other areas of consumer research?

Question 35

Describe the empowered consumer. How has consumer empowerment changed the way that companies and consumers communicate?

Question 36

What is the lipstick index? How did it originate?

Question 37

Discuss the trends that have emerged as a response to the needs of frugal consumers.

Question 38

What is the General Data Protection Regulation? What is it intended to do and why?

Question 39

What is the quantified self? Why is this concept important to consumers today? Provide examples.

Question 40

Describe how companies have used social media and virtual reality experiences to enhance consumer engagement.

Question 41

Describe the trend toward the quantified self and the explosion in social media sharing. How can marketers make use of these trends?

Question 42

Explain neuromarketing and neuroimaging. What can this technology tell marketing managers that other research methods cannot? In what ways might neuromarketing techniques be superior to traditional consumer research techniques?

Question 43

Describe three types of technology that facilitate consumer data collection. Why do marketers collect this information? Outline the pros and cons of data collection. Can consumers stop the collection of their data?

Question 44

What is search engine optimization and why is it important to marketing managers? How do marketers know what to insert on their websites so that they will result in the highest rankings? Why is search engine ranking order important?

Question 45

Describe the frugal consumer. Be sure to highlight specific traits and contributing factors. What trends have emerged as a result?

Question 46

Provide a detailed outline of the shift of power in the consumer-marketer relationship. How does this shift impact consumers and companies?

Question 47

Describe the sharing economy and provide at least three examples of the sharing economy in action. How has the sharing economy changed purchasing patterns?

Question 48

Identify and describe the six key consumer trends that have significantly altered the lives of consumers in modern society.

Question 49

Provide a detailed description of the Internet of things and its relevance to consumer behavior. Be specific and provide examples.