Exam 13: Whats Trending in Consume Behavior

With _______ research, all stakeholders need to be included in the research effort early in the process, as well as throughout the project.

Consumers are becoming more _______ because they know that marketers are tracking them and trying to engage with them.

_______ was used to identify the importance of the five key traits of: sincerity, excitement, competence, sophistication, and ruggedness.

_______ can be used to track inventory.

Describe the trend toward the quantified self and the explosion in social media sharing. How can marketers make use of these trends?

_______ can identify patterns and themes that might not be obvious to the human reader by using complex grammatical and linguistic formulas to pull meaning from what is written.

The _______ is a term used to describe an economic system that is based on the sharing of products.

What distinguishes transformative consumer research from other areas of consumer research?

Neuromarketing is a branch of research that

_______ are optical, machine-readable barcodes that record and store information related to items.

What is the lipstick index? How did it originate?

_______ can help researchers understand the complex relationships that exist between the brain and an individual's social environment, cultural context, and preferences.

_______ focuses on what consumers do when they conduct a search on Google (for example).

With the _______, consumers perceptions of ownership change as they consider what they can live without and how they can find alternative ways of accessing products and services.

Marketers use _______ because companies want to make sure that consumers can find their websites.

Which research method starts with the placement of numerous electrodes on a person's scalp?

Identify and describe the six key consumer trends that have significantly altered the lives of consumers in modern society.

What is the General Data Protection Regulation? What is it intended to do and why?

Provide a detailed outline of the shift of power in the consumer-marketer relationship. How does this shift impact consumers and companies?

_______ consumers use websites and apps that provide money-saving advice.