Deck 12: Survey Research

Question 1

______ research is a type of observation research in which respondents are asked a series of questions.

A) Scientific
B) Census
C) Survey
D) Categorical

Answer 1

C

Question 2

When conducting survey research, one refers to the individuals completing the surveys as ______.

A) subjects
B) respondents
C) participants
D) clients

Answer 2

B

Question 3

An ______ response bias is the tendency of persons to respond in a positive manner to a question regardless of the question being asked.

A) opinion
B) optimal
C) attitudes
D) acquiescent

Answer 3

D

Question 4

A census' collection goal is to collect data from ______ of the population.

A) 10%
B) 25%
C) 50%
D) 100%

Question 5

How can sampling error be reduced?

A) revising the research standards
B) making the survey items more specific
C) increasing the sample size
D) reducing the length of the survey

Question 6

______ error results in chance variations in individual responses.

A) Systematic
B) Random
C) Measurement
D) Sampling

Question 7

Faulty measurement instruments or a flawed procedure can result in ______ error.

A) random
B) measurement
C) coverage
D) systematic

Question 8

When researchers do not have a complete list of names in the sampling frame, this results in ______ error.

A) random
B) measurement
C) coverage
D) systematic

Question 9

If a researcher poorly phrases a research question, it can provide results that are inaccurate due to a ______ error.

A) random
B) measurement
C) coverage
D) systematic

Question 10

It is important for a researcher to understand a ______ error in order to address suvey errors with prospective respondents and gain the necessary information from them.

A) nonresponse
B) measurement
C) coverage
D) systematic

Question 11

A ______ considers the information or data that the survey needs to address.

A) research study
B) research question
C) statement of purpose
D) statement of fact

Question 12

Researchers should consider how often they plan to ______.

A) publish the results
B) provide insights into how to use the results
C) administer the survey
D) redo the survey

Question 13

Which type of survey design would you use if you plan to administer the survey only at one point in time?

A) longitudinal
B) cross-sectional
C) sectional
D) cross-longitudinal

Question 14

Which type of survey design would you use if you plan to administer the survey at multiple points in time?

A) longitudinal
B) cross-sectional
C) sectional
D) cross-longitudinal

Question 15

A ______ can determine whether measures exist in the literature that could be used to collect the data needed for the study.

A) survey
B) survey review
C) literature survey
D) literature review

Question 16

______ questions are ones which require the respondents to respond to the question in their own words.

A) Open-ended
B) Likert-type scale
C) Close-ended
D) Multiple choice

Question 17

______ questions have a list of responses from which the respondents choose.

A) Open-ended
B) Essay
C) Close-ended
D) Short answer

Question 18

An advantage of ______ questions is that they are already coded.

A) open-ended
B) essay
C) close-ended
D) short answer

Question 19

A disadvantage of ______ questions is that you need to code the data so that it can be analyzed.

A) open-ended
B) essay
C) close-ended
D) short answer

Question 20

If you include sensitive questions on your survey, they should be at the ______ of the survey.

A) beginning
B) middle
C) end

Question 21

Questions related to demographic information should be at the ______ of the survey.

A) beginning
B) middle
C) end

Question 22

A question that makes the respondent want to complete the survey should be at the ______ of the survey.

A) beginning
B) middle
C) end

Question 23

At a minimum, how many questions should you write to ascertain the ethnic and racial backgrounds of a respondent?

A) one
B) two
C) three
D) four

Question 24

Why might it matter on a survey whether you include the term "diabetes" and the phrase "having the Sugar" when asking medical diagnostic questions?

A) This includes a commonly used term for diabetes.
B) Different languages use different terms.
C) These diagnoses are similar.
D) Sugar is a brand name for diabetes medication.

Question 25

Why should you revise double-barreled questions in surveys?

A) This can slow down a survey interview.
B) They can result in incomplete answers.
C) Respondents dislike double-barreled questions.
D) Fewer questions mean shorter interactions with respondents.

Question 26

Which is an example of how you can change biased language to unbiased language?

A) changing "strong" to "strength"
B) changing "dawn" to "morning"
C) changing "she or he" to "they"
D) changing "male" to "female"

Question 27

Which of the following topics may impact social desirability in a survey?

A) favorite color
B) reproductive rights
C) sports team
D) food preferences

Question 28

Which of the following can reduce social desirability?

A) asking respondents to be honest
B) surveying people in groups
C) attaching respondents' names to their survey forms
D) collecting data anonymously

Question 29

What can you ascertain in a pilot test?

A) whether your research will be valid
B) whether your questions are clear
C) whether your research hypothesis is correct
D) whether you can get published

Question 30

Which of the following will you determine when you finalize your survey?

A) how long it will take to receive completed surveys from respondents
B) estimates of the reliability of the scales
C) how many completed surveys you will receive back
D) estimates of how long the research will take from beginning to publication

Question 31

______ survey is a type of survey in which the individual does not receive assistance from others when completing the survey.

A) Self-administered
B) Interview
C) Telephone
D) Focus group

Question 32

When sending a follow-up mailing, when should the survey be resent?

A) 7 days
B) the next day
C) 2-3 weeks
D) 4-6 weeks

Question 33

Which type of surveys involve trained interviewers reading the questions to the respondents and recording their responses?

A) mailed
B) telephone
C) interview
D) emailed

Question 34

In the design phase of a survey, the process of designing the survey ends with considering the information or data that the survey needs to address.

Question 35

An advantage of online surveys is that they allow you to reach a large number of prospective respondents.

Question 36

Sampling error occurs when researchers survey a sample of the census instead of conducting a population.

Question 37

The term "participant" is used when individuals are participating in an experimental, preexperimental, or quasi-experimental study.

Question 38

Sending surveys during the holidays is one way to increase the response rate.

Question 39

Why might offering monetary incentives result in receiving more completed surveys?

Question 40

What type of research design is survey research?

Question 41

When does coverage error occur?

Question 42

What types of questions may be impacted by social desirability?

Question 43

Why is decentering important when conducting survey research?