Exam 12: Survey Research

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How can sampling error be reduced?

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C

At a minimum, how many questions should you write to ascertain the ethnic and racial backgrounds of a respondent?

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Why might offering monetary incentives result in receiving more completed surveys?

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Answer may include focus on encouraging people to give information because they need or want the money or that financial compensation may make the person feel that it is worth their time to complete the survey.

When conducting survey research, one refers to the individuals completing the surveys as ______.

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In the design phase of a survey, the process of designing the survey ends with considering the information or data that the survey needs to address.

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Which of the following will you determine when you finalize your survey?

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When sending a follow-up mailing, when should the survey be resent?

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Which of the following can reduce social desirability?

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Questions related to demographic information should be at the ______ of the survey.

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______ questions have a list of responses from which the respondents choose.

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______ research is a type of observation research in which respondents are asked a series of questions.

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What can you ascertain in a pilot test?

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______ survey is a type of survey in which the individual does not receive assistance from others when completing the survey.

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______ error results in chance variations in individual responses.

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A question that makes the respondent want to complete the survey should be at the ______ of the survey.

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When does coverage error occur?

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A census' collection goal is to collect data from ______ of the population.

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It is important for a researcher to understand a ______ error in order to address suvey errors with prospective respondents and gain the necessary information from them.

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An ______ response bias is the tendency of persons to respond in a positive manner to a question regardless of the question being asked.

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Which type of survey design would you use if you plan to administer the survey only at one point in time?

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