Deck 9: Surveys and Questionnaires

Question 1

Which of the following is NOT a type of survey or questionnaire?

A) the telephone survey
B) the computer administrated survey
C) the pencil-and-paper questionnaire
D) the network-administered survey

Answer 1

B

Question 2

Contingency questions must be kept to a minimum on which type of surveys?

A) the telephone survey
B) the computer administrated survey
C) the pencil-and-paper questionnaire
D) the network-administered survey

Answer 2

C

Question 3

______ is the number of respondents who completed the survey divided by the number of people in the sample.

A) The response rate
B) The completion number
C) The return response
D) The participant number

Answer 3

A

Question 4

______ questions involve a question or a subset of questions in an interview or questionnaire that require the respondent to answer only if he or she has answered in a particular way to previously asked questions.

A) Dependent
B) Adaptive
C) Responsive
D) Contingency

Question 5

With ______, answers to specific questions influence which subsequent questions will be asked.

A) contingency questioning
B) adaptive questioning
C) responsive questions
D) dependent questioning

Question 6

______ items, involve statements (rather than questions) to which respondents indicate their level of agreement or disagreement.

A) Likert-type
B) Open-ended
C) Structured
D) Level

Question 7

______ are those that give the greatest latitude for the respondent to answer..

A) Closed questions
B) Open-ended questions
C) Likert-type questions
D) Level questions

Question 8

______ limit the respondent's options to choosing from among response categories or rating scales that are supplied

A) Closed questions
B) Open-ended questions
C) Likert-type questions
D) Level questions

Question 9

A question about age that gives participants four options to choose from is referred to as a ______.

A) closed question
B) open-ended question
C) Likert-type question
D) level question

Question 10

One way to present a structured question is merely to ask it and provide respondents with an empty space in which to write their response. What is this called?

A) list-response item
B) single-response item
C) structured response item
D) open-structured item

Question 11

Categorical response items that offer two response alternatives (e.g., yes and no) are what type of item?

A) dual-response item
B) Likert-type item
C) dichotomous item
D) mutually exclusive item

Question 12

Categorical items must be ______ and cover all possible alternatives.

A) responsive
B) exhaustive
C) mutually exclusive
D) comprehensive

Question 13

Categorical items must be ______ and there should be no overlap between categories.

A) responsive
B) exhaustive
C) mutually exclusive
D) comprehensive

Question 14

______ are categorical items that do not require the respondent to choose only one alternative.

A) Exhaustive response item
B) Multiple-response item
C) Mutually-exclusive items
D) Comprehensive-response item

Question 15

A survey inquires about things you like to do for entertainment and includes several items such as reading a book. You can select more than one item, what type of question structure is this?

A) exhaustive response item
B) multiple-response item
C) mutually exclusive items
D) comprehensive response item

Question 16

Jim creates the following survey question "Is New York the best place for food and entertainment." This is a ______ question.

A) it depends item
B) multiple-response item
C) double-barreled items
D) comprehensive-response item

Question 17

______ involve a question that asks about two different things at the same time.

A) It depends item
B) Multiple-response item
C) Double-barreled items
D) Comprehensive-response item

Question 18

Prior to administrating your survey for real you should always do a ______ to catch any issues before data collection.

A) pilot test
B) study assessment
C) pilot study
D) test run

Question 19

______ involves asking a sample of people who are similar to those you intend to sample to go through your survey and read each question aloud and then literally to think out loud as they decide how they would respond to each item.

A) cognitive interviewing
B) study assessment
C) sample questioning
D) test run

Question 20

Kelis wants to make sure that her questions are worded in a manner that will not cause confusion. She recruits people similar to her target sample and has them discuss the thought process they lead to their answers. What is this process called?

A) cognitive interviewing
B) study assessment
C) sample questioning
D) test run

Question 21

Lisa is concerned about the gender wage gap and indicates this on your survey, however, she did not attend the Woman's March. This is likely due to ______ and not an inconsistency between attitudes and behavior.

A) availability of alternatives
B) competing motives
C) situational thresholds
D) "normative" prescriptions of behavior

Question 22

The 1934 LaPiere's study involved the researcher asking whether the hotel would accept Chinese guests, he then sent two specific Chinese people to the hotel. The specific people were not the same as the proposed people and thus were ______.

A) different stimuli
B) competing motives
C) situational thresholds
D) "normative" prescriptions of behavior

Question 23

______ is like situational thresholds, except that there is an additional reason that prevents the individual from engaging in the behavior.

A) Different stimuli
B) Competing motives
C) Situational thresholds
D) "Normative" prescriptions of behavior

Question 24

Questions asked in the abstract should include the ______ to avoid what would seem to be inconsistent behavior.

A) availability of alternatives
B) competing motives
C) situational thresholds
D) "Normative" prescriptions of behavior

Question 25

Eric does not believe that women should be able to do the same jobs as men, however, he does not express these feelings in his Women's Studies class because of ______.

A) different stimuli
B) competing motives
C) situational thresholds
D) "Normative" prescriptions of behavior

Question 26

There are no benefits to a paper-and-pencil questionnaire.

Question 27

Random digit dialing (RDD) techniques for a time made representative sampling a real possibility.

Question 28

Ideas for question content should only come from the literature.

Question 29

You cannot combine open-ended and closed questions in the same survey.

Question 30

Categorical questions always require the respondent to choose only one alternative.

Question 31

Aesthetic appeal is not important in survey research.

Question 32

A survey should include a formal introduction from the researcher.

Question 33

Attitudes and behaviors are always consistent.

Question 34

Identify the key differences between the paper-and-pencil questionnaire,
the telephone survey, and the network-administered survey. Discuss the advantages and disadvantages of each type.

Question 35

Summarize the variety of structured questions that are possible in survey items.

Question 36

Summarize the idea of question wording and discuss how and why the wording of questions is important.

Question 37

Discuss the survey instrument as a whole and the role of survey look, organization and flow in relation to creating a good survey.

Question 38

Discuss the link between attitudes and behaviors in the context of research. Consider the role of (in)consistency between the two.

Question 39

Consider the different types of question structure and discuss the strengths and weaknesses of each approach. Propose a research study and design four questions using at least three different types of question types.

Question 40

Your research team wants to assess the perceptions of universal healthcare within the state. Consider the options for data collection and discuss the best survey administration tactic for this study and discuss the advantages and disadvantages of the method you choose. Also, discuss the role of question wording and survey look, organization, and flow: