Exam 9: Surveys and Questionnaires
Discuss the survey instrument as a whole and the role of survey look, organization and flow in relation to creating a good survey.
The survey instrument as a whole refers to the entire tool or method used to collect data from respondents. This includes the survey questions, response options, and any additional instructions or materials provided to participants. The role of survey look, organization, and flow is crucial in creating a good survey because it directly impacts the quality of the data collected and the overall experience for respondents.
The survey look, or visual appearance, is important because it can influence respondents' willingness to participate and their perception of the survey's legitimacy. A well-designed survey with a professional and user-friendly layout is more likely to be taken seriously and completed accurately.
The organization of the survey refers to the logical arrangement of questions and sections. A good survey should have a clear and intuitive structure that guides respondents through the survey in a logical and efficient manner. This helps to minimize confusion and frustration, leading to more accurate and reliable responses.
The flow of the survey refers to the sequence of questions and how they are presented to respondents. A good survey should have a natural flow that starts with easy and non-threatening questions, gradually progresses to more complex or sensitive topics, and ends with demographic or background questions. This helps to build rapport with respondents and encourages them to continue participating.
Overall, the survey instrument, including its look, organization, and flow, plays a critical role in creating a good survey. By paying attention to these elements, researchers can ensure that their survey is well-received by respondents and produces high-quality data.
Questions asked in the abstract should include the ______ to avoid what would seem to be inconsistent behavior.
A
Categorical response items that offer two response alternatives (e.g., yes and no) are what type of item?
C
______ questions involve a question or a subset of questions in an interview or questionnaire that require the respondent to answer only if he or she has answered in a particular way to previously asked questions.
Eric does not believe that women should be able to do the same jobs as men, however, he does not express these feelings in his Women's Studies class because of ______.
Discuss the link between attitudes and behaviors in the context of research. Consider the role of (in)consistency between the two.
Which of the following is NOT a type of survey or questionnaire?
A survey inquires about things you like to do for entertainment and includes several items such as reading a book. You can select more than one item, what type of question structure is this?
______ is the number of respondents who completed the survey divided by the number of people in the sample.
______ items, involve statements (rather than questions) to which respondents indicate their level of agreement or disagreement.
Categorical questions always require the respondent to choose only one alternative.
______ is like situational thresholds, except that there is an additional reason that prevents the individual from engaging in the behavior.
A question about age that gives participants four options to choose from is referred to as a ______.
Jim creates the following survey question "Is New York the best place for food and entertainment." This is a ______ question.
Prior to administrating your survey for real you should always do a ______ to catch any issues before data collection.
One way to present a structured question is merely to ask it and provide respondents with an empty space in which to write their response. What is this called?
Identify the key differences between the paper-and-pencil questionnaire,
the telephone survey, and the network-administered survey. Discuss the advantages and disadvantages of each type.
______ are categorical items that do not require the respondent to choose only one alternative.
Kelis wants to make sure that her questions are worded in a manner that will not cause confusion. She recruits people similar to her target sample and has them discuss the thought process they lead to their answers. What is this process called?
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