Deck 14: Careers

Question 1

Decades of research from marketing, sociology, psychology, organizational behavior, and communication affirms the concept of a _________ as a critical career-building activity. What students are learning about managing public relations work can be a tremendous help in managing their own careers, too.

A) Wealth of references
B) Strong resume
C) Personal brand
D) Power suit

Answer 1

C

Question 2

Len knows that presenting himself as __________ means more than just smiling in his profile pic or remaining upbeat in his tone. Len knows he needs to provide value and make himself desirable to specific audiences. Len differentiates himself by showing how he is willing to work on difficult issues, such as racial bias.

A) Positive
B) Productive
C) Polished
D) Practical

Answer 2

A

Question 3

Victoria loves sharing photos of her two dogs on her Twitter account. While this helps others relate to her as a real person, Victoria has to be careful to not ___________.

A) Share too much personal information
B) Post photos with other dogs in them
C) Put her dogs into outfits
D) Show her taking hikes with her dogs

Answer 3

A

Question 4

For many aspiring public relations professionals, __________ job is the first position that comes to mind when they think about starting in the business.

A) A self-employed
B) An online
C) A boutique
D) An agency

Question 5

Seth works in public relations as an account coordinator with three accounts. He is a great multitasker and has been successful in his role, thriving in his jam-packed workdays. Seth likely works _____________.

A) A self-employed
B) At a PR agency
C) An online
D) A boutique

Question 6

__________ programs have become more common in response to negative public sentiment about corporations and their impact on society and the environment.

A) Corporate social responsibility
B) Community organization
C) Nonprofit
D) Pro bono

Question 7

By definition, __________ organizations exist to do something other than make money for shareholders.

A) Low-profit
B) Nonprofit
C) Derivative
D) Homeowners

Question 8

Chelsea is a recent graduate searching for a public relations job. She notices a posting online at BioClinica, a Pennsylvania company that runs clinical trials to test new medical therapies. In what area of PR specialization is this job?

A) Health care
B) Politics
C) Public affairs
D) Consumer

Question 9

Jason is a community affairs manager for the Cleveland Indians. He has been a huge fan since childhood. It seems to be a dream job. Among his responsibilities are planning National Anthem performances, military and veterans-related programs, and other special events. He has learned, however, that it takes a lot more than just pastime levels of enthusiasm to keep up with the business side of the 24/7 ups and downs of this area of PR specialization. Which area is it?

A) NFL front office
B) Procurement and entertainment
C) Sports and entertainment
D) Military and entertainment

Question 10

If you are into monitoring social media platform messaging with the right voice, reading feedback well, turning raw data into useful information, and carrying on conversational communication to build relationships with customers, then you might just be perfect for a __________ position.

A) Corporate public relations
B) Community public relations
C) Product placement product public relations
D) Consumer public relations

Question 11

Anna Beth is applying for the communications and campaigns manager position with "Save the Children," an NGO that works on behalf of children's interests located in Singapore. In which area of public relations specialization is she seeking a job?

A) Asian Pacific
B) International
C) Nonprofit
D) Brand rollout

Question 12

Martha is working on a college degree with a major in public relations. A typical course sequence for the public relations major includes an introductory course, public relations research, public relations writing, an internship, and a campaigns course. She is also registering for courses in English literature, art history, economics, and biology. Her plan is an example of appreciating that __________ is important.

A) Substantial education
B) Expandable education
C) Broader education
D) Unrestricted education

Question 13

Public relations agency Ketchum President and CEO Rob Flaherty said in a keynote presentation to a 2015 industry-educator summit, "Half of everything needed now didn't exist 10 years ago." In thinking about your education, it may be useful to identify core competencies and then to identify the other "half" of what you need. This is an example of Kelleher's concept of ____________.

A) Change and recalibrate
B) Rebooting the intellect
C) The reverse effect
D) Learn, unlearn, relearn

Question 14

Ophelia works for Banderos Mexican Grill and is responsible for writing clear communications with employees, as well as for owned, paid, shared, and earned media that reach other publics. This is an example of the ability to write for _________.

A) The corporation
B) Both internal and external publics
C) Valuable clients
D) Both white- and blue-collar publics

Question 15

Brian is employed by Edelmann Agency, but then decides to leave that agency to work for one of the agency's clients, Delta Airlines. A year later, Delta decides to consider bids from other agencies. Brian must decide whether to help his former agency colleagues by giving them a heads-up on what they should do to keep the account and/or give that same information to other agencies bidding for the work. This is an example of __________.

A) Nepotism
B) Fair competition
C) An ethical challenge
D) Unfair competition

Question 16

___________ is the strategic process of creating, positioning, and maintaining a positive impression of oneself, based in a unique combination of individual characteristics, which signal a certain promise to the target audience through a differentiated narrative and imagery.

A) Puffery
B) Polishing
C) Personal branding
D) Professional packaging

Question 17

When Huang decides to focus on his job search, he thinks about how he describes himself on his LinkedIn profile, and makes sure it is coordinated across his resume and cover letter. Huang's career-focused materials are targeted, designed for specific audiences, and coordinated for consistency across interactions. Huang's approach is best described as ___________.

A) Spin
B) Sophisticated
C) Strategic
D) Managerial

Question 18

Jax is able to portray the concept of __________ on his LinkedIn profile by detailing specific communication outcomes he was able to achieve for his client. This approach indicates to potential employers how his audiences and publics will benefit from a relationship with him.

A) Guarantying
B) Promising
C) Negotiating
D) Dependability

Question 19

Khloe describes herself on her cover letter as "an energetic self-starter who maximizes potential for game-changing solutions." This doesn't really communicate anything meaningful about Khloe or the work she conducts. By using this string of buzzwords, Khloe has failed to present herself in a ____________ manner.

A) Pompous
B) Passionate
C) Professional
D) Person-centric

Question 20

As the Nike's swoosh, Pabst's blue ribbon, and Mercede's three-sided star signal iconic brands, a person's profile picture and preferred name are the most basic form of an ______________.

A) Antieffectual brand
B) Artificial brand
C) Artifactual brand
D) Antifractional brand

Question 21

The __________ is an economic trend in which more people are hired for short periods of time to complete specific tasks or projects, including freelancers, independent contractors and part-time hires.

A) Consultancy curve
B) Contract economy
C) Short-term bubble
D) Gig economy

Question 22

____________ range in size from two-to-three-person shops to the biggest firms in the world like Edelman, Weber Shandwick, and Ketchum, that have tens of thousands of employees spread across offices all over the world.

A) In-house departments
B) Consulting firms
C) PR agencies
D) Government agencies

Question 23

If you start at an agency, be prepared to move through multiple positions in your first few ________.

A) Weeks
B) Years
C) Months
D) Days

Question 24

The salary for an entry-level account coordinator in an agency ranges from just over $30,000 to the low _____________, according to PayScale.com data in 2019.

A) $90,000s
B) $30,000s
C) $50,000s
D) $40,000s

Question 25

Noelle works in-house as part of a three-person public relations team for a regional manufacturer of health products. Though she has only one client to serve, Noelle is still ________________.

A) Working for several bosses
B) Likely to experience high turnover
C) Receiving two or three promotions in her first few years on the job
D) Responsible to many publics

Question 26

While the median salary for communication specialists working in-house at a corporation is higher than the median salary for an entry-level position at an agency, the in-house communication specialist likely has ________________.

A) More vacation benefits
B) More years of experience
C) More soft skills
D) More media contacts

Question 27

Nico recently changed careers from working for a corporation to working for a nonprofit organization. He noticed one major difference between his two experiences - _______________ are critical to public relations success at nonprofits.

A) Fundraising and volunteer management
B) Media relations
C) Branding
D) Public affairs

Question 28

According to the World Economic Forum, __________ is the largest employer in the world, and employs thousands of people in public relations-related positions.

A) The World Health Organization (WHO)
B) The United Nations (UN)
C) The U.S. Department of Defense (DOD)
D) The American Red Cross (ARC)

Question 29

Sasha is a public affairs specialist with the Department of the Interior in Washington. Historically, government jobs have been known for stability and good benefits. One of the downsides, however, is that large government agencies are often burdened with bureaucratic inefficiencies. She has found this downside to be frustrating as an employee, but also frustrating for her primary publics, which are _____________.

A) State governments
B) Taxpayers
C) Local governments
D) The national guard

Question 30

Whereas businesses rely on clients and customers for revenue, government agencies are funded by _____________.

A) Donors
B) Taxpayers
C) Grants
D) Subsidies

Question 31

In the United States, __________ accounted for 66% of new jobs created from 2000 to 2017. Though most of these do not have a full-time position or department labelled "public relations," all of them will require managing relationships with publics.

A) Nonprofit organizations
B) The public sector
C) Small businesses
D) Government agencies

Question 32

If you work in PR for a small business, you will need to be much more of a __________.

A) Freelancer
B) Specialist
C) Generalist
D) Technician

Question 33

Belinda loves her working for a small general store. She focuses on day-to-day operations, and oversees relationships with employees, customers, suppliers, and local government. Belinda works closely with the store's owner to make important decisions, and she can see the impact of those decisions on the store's publics. Belinda's position perfectly illustrates the definition of public relations as a ______________.

A) Management function
B) Critical role
C) Specialized profession
D) Symbiotic relationship

Question 34

Alina feels passionately about working in an industry who's goals are as universal as the human race. She is also excited about future growth opportunities. According to the PR Council, the _______________ industry is one of public relations' biggest growth areas, accounting for more than 15% of the revenue of its members.

A) Technology
B) Business-to-business
C) Entertainment
D) Healthcare

Question 35

Kathy loves that she can apply her personal interests to her career. But it takes more than enthusiasm for Kathy to keep up with the 24/7 ups and downs of PR jobs in the __________ industry. In her public relations position, she provides near real-time statistics for use by the media. Kathy has strong organizational and analytic skills, as well as experience in issues and crisis management, marketing and branding, and community relations.

A) Healthcare
B) Sports
C) Technology
D) Nonprofit

Question 36

Some jobs in ____________ last only a discrete period of time, while others may require continuous public relations efforts. This industry is deal for someone fired up about a cause or who wants to make a difference in the technical details of how government operates.

A) Governmental public relations
B) Political and public affairs
C) Candidate public relations
D) Public service

Question 37

Becky is an investor relations coordinator with Berkshire Hathaway reporting directly to Warren Buffet. She is primarily responsible for writing communication releases with vendors, investors, attorneys, and third parties. Her specialization is in the area of ___________.

A) Earnings reports
B) Finance and entrepreneurship
C) Wall Street dialogue
D) High bureaucratic culture

Question 38

Judy loves taking information and raw data about her publics and using it to develop messaging, carry on conversations, and build relationships on a large scale. She thinks she is perfect for ___________ because she understands how to communicate within the convergence of digital, social, and mobile media, and the blurring lines of public relations, advertising, and marketing.

A) Data-driven public relations
B) Agency public relations
C) Financial public relations
D) Consumer public relations

Question 39

__________ is a survival strategy for twenty-first-century learners, according to the Future Shock author, Alvin Toffler.

A) Adaptability
B) Fluidity
C) Compromise
D) Reciprocity

Question 40

The ____________ credential serves to certify professionals and ethical standards of practitioners who have five or more years of experience in the field. Recent graduates and college seniors enrolled in a public relations or related program may apply for a Certificate in Principles of Public Relations.

A) Universal Accreditation Bureau (UAB)
B)Public Relations Society Accreditation (PRSA)
C) Accreditation in Public Relations (APR)
D) Research Planning Implementation and Evaluation (RPIE)

Question 41

Public relations consultant Arik Hanson suggested "10 Skills the PR Pro of 2022 Must Have." Though originally written in 2012 and revised in 2016, the list holds up well. In particular, PR pros of the future need to be prepared to work with geographically dispersed teams, build online communities, and collaborate with influential individuals across social media platforms. Hanson describes this set of skills as ____________.

A) Ability to manage social media content
B) Multimedia production
C) Collaborating online
D) Analyzing and presenting data that make sense

Question 42

Talia Jane was excited to start her new job at Yelp. Though her goal was to work in a media job, she accepted a position in customer service as a way to get started working for the company. Talia was unhappy with the low salary, though, and posted a letter of complaint to Yelp's CEO on Medium. Talia garnered a lot of social media attention, but she was fired from her job. What was Yelp's reason for firing Talia?

A) Talia was fired for violating the company's code of conduct
B) Talia was fired for posting the letter to Medium
C) Talia was fired for having misleading photos on her Instagram
D) Talia was fired for taking a political position

Question 43

For Krislyn Hashimoto, senior vice president at Stryker, Weiner & Yokota in Honolulu, entry-level public relations positions have changed over the years. When Krislyn started, coordinators faxed news releases and spent hours at the copy machine making clip books. Coordinators today often have more direct contact with clients and are often contacted by media directly with inquiries. Despite the impact of working in the digital age, Krislyn says ___________ is still key from an agency perspective, as well as credibility and building strong relationships.

A) Budget management
B) Client service
C) Reporting
D) Media relations

Question 44

Laura started her first day today at a global public relations agency. As part of her onboarding and orientation, Laura was asked to sign a ____________ that prohibits her from working for competitors or sharing competitive information such as trade secrets.

A) Non-disclosure agreement
B) Embargo agreement
C) Representation contract
D) Non-compete clause

Question 45

Though it may be tempting to hire employees from other organizations to get an advantage, the PRSA code discourages any hiring that could be seen as "deliberately undermining" a __________.

A) Competitor
B) Partner
C) Customer
D) Regulator