Exam 14: Careers

Ophelia works for Banderos Mexican Grill and is responsible for writing clear communications with employees, as well as for owned, paid, shared, and earned media that reach other publics. This is an example of the ability to write for _________.

The __________ is an economic trend in which more people are hired for short periods of time to complete specific tasks or projects, including freelancers, independent contractors and part-time hires.

Sasha is a public affairs specialist with the Department of the Interior in Washington. Historically, government jobs have been known for stability and good benefits. One of the downsides, however, is that large government agencies are often burdened with bureaucratic inefficiencies. She has found this downside to be frustrating as an employee, but also frustrating for her primary publics, which are _____________.

Nico recently changed careers from working for a corporation to working for a nonprofit organization. He noticed one major difference between his two experiences - _______________ are critical to public relations success at nonprofits.

Anna Beth is applying for the communications and campaigns manager position with "Save the Children," an NGO that works on behalf of children's interests located in Singapore. In which area of public relations specialization is she seeking a job?

If you start at an agency, be prepared to move through multiple positions in your first few ________.

Seth works in public relations as an account coordinator with three accounts. He is a great multitasker and has been successful in his role, thriving in his jam-packed workdays. Seth likely works _____________.

Alina feels passionately about working in an industry who's goals are as universal as the human race. She is also excited about future growth opportunities. According to the PR Council, the _______________ industry is one of public relations' biggest growth areas, accounting for more than 15% of the revenue of its members.

____________ range in size from two-to-three-person shops to the biggest firms in the world like Edelman, Weber Shandwick, and Ketchum, that have tens of thousands of employees spread across offices all over the world.

Some jobs in ____________ last only a discrete period of time, while others may require continuous public relations efforts. This industry is deal for someone fired up about a cause or who wants to make a difference in the technical details of how government operates.

While the median salary for communication specialists working in-house at a corporation is higher than the median salary for an entry-level position at an agency, the in-house communication specialist likely has ________________.

Though it may be tempting to hire employees from other organizations to get an advantage, the PRSA code discourages any hiring that could be seen as "deliberately undermining" a __________.

Jason is a community affairs manager for the Cleveland Indians. He has been a huge fan since childhood. It seems to be a dream job. Among his responsibilities are planning National Anthem performances, military and veterans-related programs, and other special events. He has learned, however, that it takes a lot more than just pastime levels of enthusiasm to keep up with the business side of the 24/7 ups and downs of this area of PR specialization. Which area is it?

If you are into monitoring social media platform messaging with the right voice, reading feedback well, turning raw data into useful information, and carrying on conversational communication to build relationships with customers, then you might just be perfect for a __________ position.

Public relations consultant Arik Hanson suggested "10 Skills the PR Pro of 2022 Must Have." Though originally written in 2012 and revised in 2016, the list holds up well. In particular, PR pros of the future need to be prepared to work with geographically dispersed teams, build online communities, and collaborate with influential individuals across social media platforms. Hanson describes this set of skills as ____________.

Laura started her first day today at a global public relations agency. As part of her onboarding and orientation, Laura was asked to sign a ____________ that prohibits her from working for competitors or sharing competitive information such as trade secrets.

Decades of research from marketing, sociology, psychology, organizational behavior, and communication affirms the concept of a _________ as a critical career-building activity. What students are learning about managing public relations work can be a tremendous help in managing their own careers, too.

Chelsea is a recent graduate searching for a public relations job. She notices a posting online at BioClinica, a Pennsylvania company that runs clinical trials to test new medical therapies. In what area of PR specialization is this job?

Brian is employed by Edelmann Agency, but then decides to leave that agency to work for one of the agency's clients, Delta Airlines. A year later, Delta decides to consider bids from other agencies. Brian must decide whether to help his former agency colleagues by giving them a heads-up on what they should do to keep the account and/or give that same information to other agencies bidding for the work. This is an example of __________.

Belinda loves her working for a small general store. She focuses on day-to-day operations, and oversees relationships with employees, customers, suppliers, and local government. Belinda works closely with the store's owner to make important decisions, and she can see the impact of those decisions on the store's publics. Belinda's position perfectly illustrates the definition of public relations as a ______________.