Deck 14: The Persuasive Speech

Question 1

Credibility refers most closely to what we call

A)empathic ability.
B) effectiveness.
C) persuasiveness.
D)believability.

Answer 1

D

Question 2

To demonstrate character in a speech,stress

A)fairness.
B) concern for today's values.
C) knowledge of the subject matter.
D)how different you are from your audience.

Answer 2

A

Question 3

If the thesis for Celia's persuasive speech is "Capital punishment should be eliminated," we can
Assume she is addressing a question of

A)fact.
B) value.
C) policy.
D)proposition.

Answer 3

C

Question 4

In his speech announcing his candidacy for mayor,Hugh states,"Crime is a problem in our city.We need a better system of locking up the career criminals and patrolling our streets,and I have a plan to do just that." Hugh has used an emotional appeal to his audience's __________ needs.

A)physiological
B) safety
C) belonging and love
D)self-actualization

Question 5

Cameron's speech aims at getting his audience to vote in the upcoming election. Which goal of persuasive speeches best fits Cameron's topic?

A)strengthen attitudes,beliefs,or values
B) weaken attitudes,beliefs,or values
C) change attitudes,beliefs,or values
D)motivate the audience to action

Question 6

When you express a positive attitude,convey dynamism and assertiveness,and are enthusiastic,you
Are demonstrating

A)character.
B) competence.
C) credibility.
D)charisma.

Question 7

In her persuasive speech aimed at convincing her audience that global warming is a serious problem,Tere presents information on changing weather patterns,ice cap depletions,and changes in arctic flow.Tere's use of reasoning is an example of reasoning from

A)credibility.
B) causes and effects.
C) sign.
D)specific instances and generalizations.

Question 8

If the thesis for Horace's persuasive speech is "Capital punishment is inhumane" we can assume he is addressing a question of

A)fact.
B) value.
C) policy.
D)proposition.

Question 9

The principle of selective exposure suggests that listeners

A)actively seek out information that supports their existing opinions,beliefs,values,decisions,and ?behaviors.
B) actively seek information that others do not have about them.
C) always look for information that negates their preconceived notions of others.
D)sometimes look for information that agrees with their negative perceptions of others.

Question 10

Persuasion is best defined as the process of

A)influencing another person's attitudes,beliefs,values,and/or behaviors.
B) changing people's minds.
C) getting an audience to believe what you believe.
D)convincing people to do something they've never done before.

Question 11

In her speech advocating volunteering,Clarissa remarked,"By volunteering you get a chance to
Become more than a spectator in your city; you gain a sense of community spirit and start to see yourself as part of a community of neighbors and friends." Clarissa has made a motivational appeal based ?primarily on the need for

A)belonging.
B) self-esteem.
C) self-actualization.
D)safety.

Question 12

When dealing with a collectivist culture,stress

A)family,loyalty,and national pride.
B) immediate gratification.
C) independence and uniqueness.
D)nonconformity.

Question 13

In his speech advocating a smoking ban on campus,Reginald stated,"Last month I distributed over ?500 surveys to students asking if they favored a campus-wide smoking ban,and 395 indicated that they ?did.It is clear that the student body at State U.favors a smoking ban." Reginald has used reasoning from

A)analogy.
B) causes and effects.
C) sign.
D)specific instances and generalizations.

Question 14

In his persuasive speech on eliminating the general education requirements at State U.,Barry argues,"I've already taken two of the required fifteen courses,and believe me they were a waste of time." ?Barry's use of reasoning from specific instances to a generalization is

A)valid because he is using his own experience.
B) invalid because he didn't state what classes he took.
C) valid because it is something his audience can relate to.
D)invalid because the number of specific instances isn't large enough or diverse enough.

Question 15

If you argue that smoking in public places should be banned because cancer can result from breathing
Secondhand smoke,which type of reasoning are you using?

A)sign
B) credibility
C) causes and effects
D)specific instances and generalizations

Question 16

Using logical appeals in persuasive speaking

A)is tricky because most people don't think logically.
B) generally leads to more permanent commitment to your position and resistance to counterarguments.
C) is not as important as arguing from emotional appeals because emotional appeals are more immediate and relevant.
D)is only useful if the audience is well-educated and predisposed to accept your position.

Question 17

If Bonnie's thesis for her persuasive speech is "Capital punishment deters crime," we can assume she
Is addressing a question of

A)fact.
B) value.
C) policy.
D)proposition.

Question 18

In her speech announcing her candidacy for president of the Student Government Association,
Meagan states,"We need to build a better sense of community on campus by making the student center a place where students want to come to meet friends,share meals,and just talk.I have a plan to make that happen." Meagan is using an emotional appeal to her audience's __________ needs.

A)physiological
B) safety
C) belonging and love
D)self-actualization

Question 19

Your persuasive speeches are most effective when you

A)ask for small changes in beliefs,attitudes,values,or behavior.
B) ask for large changes in beliefs,attitudes,values,or behavior to ensure some movement.
C) focus on your assertions rather than presenting supporting evidence.
D)state your position early in your presentation,particularly if you know the audience may be predisposed to disagree with it.

Question 20

Which of the following is a guideline for persuasive speaking?

A)Focus on your speech,not your audience.
B) Avoid asking for change.
C) Always use a long-term orientation.
D)Anticipate selective exposure.

Question 21

Credibility appeals are needed only if your audience is NOT aware of your knowledge and expertise.

Question 22

In preparing a persuasive presentation,it is important to remember that generally listeners will ?actively avoid information that contradicts their existing attitudes,beliefs,and values.

Question 23

Bobby and Billy have been working together for a month.Bobby observes that Billy overeats,is regularly tired,and has extreme thirst.Bobby concludes that Billy has hyperthyroidism since these are symptoms that frequently accompany this condition.This case illustrates logical reasoning from __________.

Question 24

__________ is the process of __________ another person's attitudes,beliefs,values,and/or
behaviors.

Question 25

Perceptions of what constitutes the credibility of speakers tend to be similar across cultures.

Question 26

If for her persuasive speech Lonnie sets her goal as getting her audience to register to vote,we can assume she is seeking to strengthen her audience's beliefs about voting.

Question 27

In regard to supporting material for persuasive speeches,logical appeals tend to have the most lasting ?effect.

Question 28

Maslow's hierarchy of needs includes five levels:
1.physiological,2.__________,3.belonging and love ,4.__________,5.self-actualization.

Question 29

The selective exposure principle holds that listeners will seek out information that does not agree with their existing opinions,beliefs and values.

Question 30

The greater and more important the change you want to produce in your audience,the __________ difficult your task will be.

Question 31

Listeners actively seek information that supports their opinions,attitudes,beliefs,values,and behaviors,and conversely,they avoid information that contradicts their existing opinions,attitudes,beliefs,values,and behaviors.This statement best supports the principle of __________.

Question 32

Persuasive speeches on questions of fact lend themselves most clearly to __________ organization.

Question 33

Persuasive speakers may set their goals to weaken the audience's existing attitudes,beliefs,or values.

Question 34

Credibility appeals focus on demonstrating the qualities of competence,character,and __________.

Question 35

According to your text,appealing to an audience's self-actualization needs is the most common and effective emotional appeal a persuasive speaker can use.

Question 36

Questions of fact concern what is true or not true.

Question 37

The three general types of supporting material used in persuasion are __________ appeals,__________ appeals,and __________ appeals.

Question 38

If you use reasoning from specific instances to generalizations as a logical appeal in a persuasive ?speech,it is important to consider the number of specific instances you are using.

Question 39

Persuasive speeches serve three major goals: 1.to strengthen or weaken attitudes,beliefs,or values;
2.to change attitudes,beliefs,or values; and 3.__________.

Question 40

Persuasive speeches that urge an audience to do something about an issue address questions of __________.