Exam 14: The Persuasive Speech

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If the thesis for Celia's persuasive speech is "Capital punishment should be eliminated," we can Assume she is addressing a question of

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C

When you express a positive attitude,convey dynamism and assertiveness,and are enthusiastic,you Are demonstrating

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D

If Bonnie's thesis for her persuasive speech is "Capital punishment deters crime," we can assume she Is addressing a question of

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A

Persuasive speakers may set their goals to weaken the audience's existing attitudes,beliefs,or values.

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The selective exposure principle holds that listeners will seek out information that does not agree with their existing opinions,beliefs and values.

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In his speech announcing his candidacy for mayor,Hugh states,"Crime is a problem in our city.We need a better system of locking up the career criminals and patrolling our streets,and I have a plan to do just that." Hugh has used an emotional appeal to his audience's __________ needs.

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Which of the following is a guideline for persuasive speaking?

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Your persuasive speeches are most effective when you

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Questions of fact concern what is true or not true.

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In her speech announcing her candidacy for president of the Student Government Association, Meagan states,"We need to build a better sense of community on campus by making the student center a place where students want to come to meet friends,share meals,and just talk.I have a plan to make that happen." Meagan is using an emotional appeal to her audience's __________ needs.

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Persuasive speeches serve three major goals: 1.to strengthen or weaken attitudes,beliefs,or values; 2.to change attitudes,beliefs,or values; and 3.__________.

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The greater and more important the change you want to produce in your audience,the __________ difficult your task will be.

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If you argue that smoking in public places should be banned because cancer can result from breathing Secondhand smoke,which type of reasoning are you using?

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If you use reasoning from specific instances to generalizations as a logical appeal in a persuasive speech,it is important to consider the number of specific instances you are using.

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Using logical appeals in persuasive speaking

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According to your text,appealing to an audience's self-actualization needs is the most common and effective emotional appeal a persuasive speaker can use.

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Persuasion is best defined as the process of

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Credibility appeals are needed only if your audience is NOT aware of your knowledge and expertise.

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Credibility refers most closely to what we call

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If for her persuasive speech Lonnie sets her goal as getting her audience to register to vote,we can assume she is seeking to strengthen her audience's beliefs about voting.

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