Deck 14: Campaigns and Interventions

Question 1

Which type of project has low audience involvement?

A) Mass media campaign
B) Community-based intervention
C) School-based intervention

Answer 1

A

Question 2

Which type of project has low cost per person reached?

A) Mass media campaign
B) Community-based intervention
C) School-based intervention

Answer 2

A

Question 3

Leo is a smoker, and he's never even thought about quitting. According to the transtheoretical model, what stage is Leo in?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Answer 3

A

Question 4

Leo is a smoker, and now that he is a dad, he is thinking that it might be time to quit. According to the transtheoretical model, what stage is Leo in?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Question 5

Leo is a smoker, but he has bought some nicotine supplements so that he can quit smoking soon. According to the transtheoretical model, what stage is Leo in?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Question 6

Leo is a smoker, but right now he is using nicotine supplements to lessen the number of cigarettes he smokes each day. According to the transtheoretical model, what stage is Leo in?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Question 7

Leo used to be a smoker, but he quit cold turkey six months ago, and he is still tobacco free. According to the transtheoretical model, what stage of change is Leo in?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Question 8

You're designing a media campaign to reach smokers who are starting to think about quitting. In terms of the transtheoretical model, you should target people in which stage of change?

A) Precontemplation
B) Contemplation
C) Preparation
D) Action
E) Maintenance

Question 9

The goal of an intervention is to provide information about a new vaccine. This illustrates which type of intervention outcome?

A) Learning
B) Yielding
C) Behavior

Question 10

The goal of an intervention is to change people's attitudes toward a current vaccine. This illustrates which type of intervention outcome?

A) Learning
B) Yielding
C) Behavior

Question 11

The goal of an intervention is to get people to get a particular vaccine. This illustrates which type of intervention outcome?

A) Learning
B) Yielding
C) Behavior

Question 12

Which type of project has high researcher anonymity?

A) Mass media campaign
B) Community-based intervention
C) School-based intervention

Question 13

Which type of project has potential Internet assistance?

A) Mass media campaign
B) Community-based intervention
C) School-based intervention

Question 14

According to the ELM, tailored interventions are more effective because they increase which of the following?

A) Personal relevance
B) Peripheral processing
C) Central processing
D) Attention

Question 15

Mass media campaigns involve health practitioners intervening in the audience members' lives to improve health.

Question 16

As reach increases, effect size decreases.

Question 17

Effective campaigns segment the audience.

Question 18

Effective campaigns use targeted message design.

Question 19

Effective campaigns place messages in all available communication channels.

Question 20

Campaigns and interventions can be effective on the condition that we follow the principles of campaign and intervention design.

Question 21

School-based interventions always have low reach because there are only so many schools a researcher can visit.

Question 22

These days, campaigns and interventions are often supplemented with Internet-based components.

Question 23

What is the difference between community-based and school-based health interventions?

Question 24

What is involved in the design, implementation, and evaluation of campaigns?

Question 25

What was the ONDCP Marijuana Initiative? What kind of campaign design and implementation did the researchers use? What were the results of the evaluation?