Exam 14: Campaigns and Interventions

Which type of project has potential Internet assistance?

The goal of an intervention is to change people's attitudes toward a current vaccine. This illustrates which type of intervention outcome?

Effective campaigns place messages in all available communication channels.

Leo is a smoker, but right now he is using nicotine supplements to lessen the number of cigarettes he smokes each day. According to the transtheoretical model, what stage is Leo in?

Mass media campaigns involve health practitioners intervening in the audience members' lives to improve health.

Which type of project has high researcher anonymity?

As reach increases, effect size decreases.

Leo is a smoker, and he's never even thought about quitting. According to the transtheoretical model, what stage is Leo in?

These days, campaigns and interventions are often supplemented with Internet-based components.

What is involved in the design, implementation, and evaluation of campaigns?

Effective campaigns use targeted message design.

What was the ONDCP Marijuana Initiative? What kind of campaign design and implementation did the researchers use? What were the results of the evaluation?

You're designing a media campaign to reach smokers who are starting to think about quitting. In terms of the transtheoretical model, you should target people in which stage of change?

According to the ELM, tailored interventions are more effective because they increase which of the following?

The goal of an intervention is to provide information about a new vaccine. This illustrates which type of intervention outcome?

School-based interventions always have low reach because there are only so many schools a researcher can visit.

Which type of project has low audience involvement?

Leo is a smoker, but he has bought some nicotine supplements so that he can quit smoking soon. According to the transtheoretical model, what stage is Leo in?

Campaigns and interventions can be effective on the condition that we follow the principles of campaign and intervention design.

Leo is a smoker, and now that he is a dad, he is thinking that it might be time to quit. According to the transtheoretical model, what stage is Leo in?