Deck 9: Marketing, Labeling, and Analyzing Products

Question 1

Firms who make misleading claims about their products' sustainability are guilty of:

A)Whitewashing
B)Green marketing
C)Slander
D)Greenwashing

Answer 1

D

Question 2

Firms who choose to use advertising to promote less consumption rather than more are:

A)Green marketing
B)Cultural jamming
C)Conspicuous conservation
D)Socially responsible marketing

Answer 2

B

Question 3

Environmental labeling aspires to:

A)Encourage demand and supply of products that are environmentally preferable.
B)Discover verifiable, accurate information on environmental aspects of products
C)Inform consumers of environmental process and products
D)All of the above.

Answer 3

D

Question 4

The critical step in LCA inventory analysis is:

A)Assessing the environmental impact
B)Interpreting the results of the study
C)Determining the functional unit
D)Identifying the scope and boundaries

Question 5

All of the following are eco-labels EXCEPT:

A)Seal of Approval
B)Declaration Index
C)Organization Regulated
D)Self-declarations

Question 6

To avoid claims of greenwashing, a company can:

A)Use only internal reporting guidelines
B)Create a corporate social responsibility team
C)Adhere to transparent reporting guidelines.
D)Advertise using social claims only

Question 7

Advertising that uses image claims can be described as:

A)Associating the organization or firm with sustainability to benefit the consumer
B)Promoting the organization's production processes and life cycle analyses
C)Providing information about the socio-economic impact related to products
D)Focusing on the environmentally sustainable attributes of products.

Question 8

The cradle-to-cradle philosophy allows firms to:

A)Reduce the amount of waste a product creates to zero.
B)Recycle all aspects of product.
C)Innovate product and process design.
D)All of the above.

Question 9

Consumers major concerns about green products include:

A)Too expensive and less efficient
B)Too expensive and less efficient
C)Mediocre performance and functional utility
D)All of the above

Question 10

Which of the following is TRUE:

A)Consumers purchase patterns mirror their desire to purchase sustainable products.
B)Greenwashing is rare and easy to spot in the current marketplace.
C)Cradle-to-cradle practices are the best way to ensure products do not produce waste.
D)Data for LCA are typically easy to obtain from other reporting software.