Question 1

Consumers major concerns about green products include:

Accepted Answer

A) Too expensive and less efficient 
B) Too expensive and less efficient. 
C) Mediocre performance and functional utility 
D) All of the above 
A) Too expensive and less efficient 
B) Too expensive and less efficient. 
C) Mediocre performance and functional utility 
D) All of the above A , B

Question 2

Firms who make misleading claims about their products' sustainability are guilty of:

Accepted Answer

A) Whitewashing 
B) Green marketing 
C) Slander 
D) Greenwashing 
A) Whitewashing 
B) Green marketing 
C) Slander 
D) Greenwashing D

Question 3

Which of the following is TRUE:

Accepted Answer

A) Consumers purchase patterns mirror their desire to purchase sustainable products. 
B) Greenwashing is rare and easy to spot in the current marketplace. 
C) Cradle-to-cradle practices are the best way to ensure products do not produce waste. 
D) Data for LCA are typically easy to obtain from other reporting software. 
A) Consumers purchase patterns mirror their desire to purchase sustainable products. 
B) Greenwashing is rare and easy to spot in the current marketplace. 
C) Cradle-to-cradle practices are the best way to ensure products do not produce waste. 
D) Data for LCA are typically easy to obtain from other reporting software. C

Question 4

All of the following are eco-labels EXCEPT:

Accepted Answer

A) Seal of Approval 
B) Declaration Index 
C) Organization Regulated 
D) Self-declarations 
A) Seal of Approval 
B) Declaration Index 
C) Organization Regulated 
D) Self-declarations

Question 5

To avoid claims of greenwashing, a company can:

Accepted Answer

A) Use only internal reporting guidelines 
B) Create a corporate social responsibility team 
C) Adhere to transparent reporting guidelines. 
D) Advertise using social claims only 
A) Use only internal reporting guidelines 
B) Create a corporate social responsibility team 
C) Adhere to transparent reporting guidelines. 
D) Advertise using social claims only

Question 6

Environmental labeling aspires to:

Accepted Answer

A) Encourage demand and supply of products that are environmentally preferable. 
B) Discover verifiable, accurate information on environmental aspects of products 
C) Inform consumers of environmental process and products 
D) All of the above. 
A) Encourage demand and supply of products that are environmentally preferable. 
B) Discover verifiable, accurate information on environmental aspects of products 
C) Inform consumers of environmental process and products 
D) All of the above.

Question 7

Firms who choose to use advertising to promote less consumption rather than more are:

Accepted Answer

A) Green marketing 
B) Cultural jamming 
C) Conspicuous conservation 
D) Socially responsible marketing 
A) Green marketing 
B) Cultural jamming 
C) Conspicuous conservation 
D) Socially responsible marketing

Question 8

The cradle-to-cradle philosophy allows firms to:

Accepted Answer

A) Reduce the amount of waste a product creates to zero. 
B) Recycle all aspects of product. 
C) Innovate product and process design. 
D) All of the above. 
A) Reduce the amount of waste a product creates to zero. 
B) Recycle all aspects of product. 
C) Innovate product and process design. 
D) All of the above.

Question 9

Advertising that uses image claims can be described as:

Accepted Answer

A) Associating the organization or firm with sustainability to benefit the consumer 
B) Promoting the organization's production processes and life cycle analyses 
C) Providing information about the socio-economic impact related to products 
D) Focusing on the environmentally sustainable attributes of products. 
A) Associating the organization or firm with sustainability to benefit the consumer 
B) Promoting the organization's production processes and life cycle analyses 
C) Providing information about the socio-economic impact related to products 
D) Focusing on the environmentally sustainable attributes of products.

Question 10

The critical step in LCA inventory analysis is:

Accepted Answer

A) Assessing the environmental impact 
B) Interpreting the results of the study 
C) Determining the functional unit 
D) Identifying the scope and boundaries 
A) Assessing the environmental impact 
B) Interpreting the results of the study 
C) Determining the functional unit 
D) Identifying the scope and boundaries

Consumers major concerns about green products include:

Firms who make misleading claims about their products' sustainability are guilty of:

Which of the following is TRUE:

All of the following are eco-labels EXCEPT:

To avoid claims of greenwashing, a company can:

Environmental labeling aspires to:

Firms who choose to use advertising to promote less consumption rather than more are:

The cradle-to-cradle philosophy allows firms to:

Advertising that uses image claims can be described as:

The critical step in LCA inventory analysis is:

The Environment and Natural Capital

Social Pressures on Organizations

Environmental Regulation and Its Impact on Organizations

Strategy With an Environmental Lens

Strategy Principles and Analyses to Inform Strategy

Competencies and Tactics to Support Strategies

Business Strategy and Corporate Strategy

Measuring and Reporting Environmental Strategy

High-Performance Operations

Keeping Focus

Environmental Sustainability in Unique Situations

Filters

Exam 9: Marketing, Labeling, and Analyzing Products

Consumers major concerns about green products include:

Firms who make misleading claims about their products' sustainability are guilty of:

Which of the following is TRUE:

All of the following are eco-labels EXCEPT:

To avoid claims of greenwashing, a company can:

Environmental labeling aspires to:

Firms who choose to use advertising to promote less consumption rather than more are:

The cradle-to-cradle philosophy allows firms to:

Advertising that uses image claims can be described as:

The critical step in LCA inventory analysis is:

The Environment and Natural Capital

Social Pressures on Organizations

Environmental Regulation and Its Impact on Organizations

Strategy With an Environmental Lens

Strategy Principles and Analyses to Inform Strategy

Competencies and Tactics to Support Strategies

Business Strategy and Corporate Strategy

Measuring and Reporting Environmental Strategy

High-Performance Operations

Keeping Focus

Environmental Sustainability in Unique Situations

Filters