Deck 10: Writing and Producing for the Web

Question 1

The 24/7 news cycle means all the following EXCEPT that news is delivered

A) quickly.
B) often.
C) on one platform.
D) on multiple platforms.

Answer 1

C

Question 2

Showing action works best in this medium:

A) video.
B) podcast.
C) audio slideshow.
D) photos.

Answer 2

A

Question 3

Use bold _____to break up the text of a long story. They summarize what's in the section that follows.

A) keywords
B) subheads
C) sidebars
D) pull quotes

Answer 3

B

Question 4

Use _____ to highlight items in a list.

A) pull quotes
B) subheads
C) sidebars
D) bullets

Question 5

Do the following to turn a broadcast script into a Web story EXCEPT

A) remove the technical directions.
B) switch the sound bites to quotes.
C) change ellipses to periods.
D) remove unnecessary hyphens from numbers.

Question 6

How long does it usually take to convert a broadcast script to a Web story?

A) 10 minutes
B) 30 minutes
C) 45 minutes
D) 60 minutes

Question 7

SEO applies to _____.

A) headlines
B) text
C) images
D) all of the above

Question 8

For best SEO results, headlines should be no longer than _____words.

A) 5
B) 10
C) 20
D) 30

Question 9

In a blog, it's generally best to link to _____.

A) the home page of The New York Times
B) a specific story on CBSNews.com
C) a personal website
D) an article in Wikipedia

Question 10

Which is the best link text?

A) Click here.
B) This link provides more information.
C) This link provides more information.
D) The list provides tips on collecting vinyl.

Question 11

The term "webcasting" refers to all the following EXCEPT

A) a simulcast of a live TV or radio program.
B) a program prepared exclusively for the Internet.
C) raw audio or video of breaking news or an event.
D) a slideshow accompanied by audio.

Question 12

Save photographs for the Web at a resolution of _____ ppi.

A) 72
B) 150
C) 250
D) 300

Question 13

When you save photographs for the Web, the abbreviation"ppi" stands for _____.

A) points per index
B) points per inch
C) picks per inch
D) pixels per inch

Question 14

When producing an audio slideshow, it's OK to _____.

A) erase a Coke can from a photo
B) crop a photo
C) add a person to a photo
D) change the color of a flower in a photo

Question 15

Some of the most popular items on websites are _____.

A) weather photos
B) quizzes
C) polls
D) animations

Question 16

Journalists use social media to find new sources and promote stories.

Question 17

Even online, journalists must remain neutral on issues.

Question 18

It's OK if you make a mistake in an online story because you can easily correct it.

Question 19

The inverted pyramid works well for online news stories because you can keep adding updates.

Question 20

To improve SEO, put important words at the end of aheadline.

Question 21

To improve SEO, abbreviate words like "street," "New York" and "governor."

Question 22

A sidebar is a sentence or quote from the story that's set in larger type.

Question 23

Since space is unlimited on the Web, write long sentences and long blog posts.

Question 24

Write short sentences and short posts so your blog is quick and easy to read.

Question 25

Web video should be slick and professional because viewers do NOT like gritty, shaky video on the Web.

Question 26

The _____ news cycle means viewers expect news quickly, often and delivered on multiple platforms.

Question 27

The best way to freeze action is with _____.

Question 28

Use bold _____ to break up the text of a long story. They summarize what's in the section that follows.

Question 29

Also known as a callout, a _____ is a sentence or quote from the story that's set in larger type.

Question 30

SEO stands for _____.

Question 31

SEO makes stories rank higher in _____.

Question 32

The word "vlogs" is shorthand for _____.

Question 33

FAQ is shorthand for _____.

Question 34

Google's Blog Search, Technorati and IceRocket are examples of websites where you can find _____.

Question 35

A website where you can find an index of blogs on aparticular topic is _____.

Question 36

When you broadcast live video or audio on the Internet, you're _____.

Question 37

Today's viewers expect news 24/7. What does that mean?

Question 38

How has the role of the producer changed with regard to digital media?

Question 39

In the past, producers would run a crawl and/or do a brief special report about a breaking news event, then start
changing the rundown for the newscast. Today, with theadvent of digital media, list three additional things a
producer would do for a breaking news event.

Question 40

What skills does a Web producer need?

Question 41

On the Web, what medium would you use to illustrate something you can't see, such as blood flowing through the circulatory system, or how things work, such as a computer Planning forchip?

Question 42

List three ways to improve the scannability of Web stories.

Question 43

What's the goal of search engine optimization (SEO)?

Question 44

You prepared a package and wrote a story about mold in homes. List three types of sidebars that could accompany this story.

Question 45

What's the difference between a podcast and a vodcast?

Question 46

Describe three keys to a successful podcast.

Question 47

Describe three ways that viewers can contribute content to the website of a TV station.

Question 48

Newsroom leaders need to develop an online media policy. What should take precedence-getting information online quickly or gathering video and interviews for later newscasts? Should your outlet be first, or should it be right?

Question 49

List five ways to optimize a headline so that search engines will rank a Web story high in the results.